Univision Communications unveiled its digital and social media programming slate for the new season of “Mira Quién Baila All Stars” (Look Who’s Dancing or MQB), the megahit reality competition series starring celebrities showing off their best dance moves for good causes.
Telemundo announces sponsors NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9 p.m./8C. Sprint, State Farm and Toyota have signed on to produce creative show integration segments
“Vida y Salud” will air in two-hour episodes every morning from Monday through Friday in the United States and in Latin America on AZ Mundo, a TV Azteca International Pay TV network. Segments of the program on specific topics will also be available for the global market via the new Spanish-language health website www.VidaySalud.com.
The future of real estate will be significantly influenced by women, millennials and Hispanics, according to realtor.com’s analysis of first names on 2018 home sales deeds.
TurboTax, from Intuit Inc, announced that its TurboTax Blog will now be available in both Spanish and English, making it one of the most comprehensive free tax information resources available to U.S. Spanish-speaking audiences.
Over the years, the TV commercial has become a favorite whipping post, under attack from TV “visionaries,” agencies and marketers sounding off in the press, or at the hands of consumer outrage on social platforms.
The Simple Complexity of Social Feeds
Thanks to social media, hundreds of millions of individuals are liking, commenting on, and sharing content throughout the course their day. However, as last year’s Fullscreen report “Understanding Multigenerational Youth Audiences” revealed, gen Zers admit to spending “way too much time” with social media or that “it was a problem.” Even a recent survey by Pew Research found that more than half of young people say they would “have a hard time” giving up social media.
Podcast | Social Around the World
In the latest episode of “Behind the Numbers,” forecasters Monica Peart and Eric Haggstrom dig into eMarketer’s latest estimates for global social network use, highlighting markets where players other than Facebook show noteworthy uptake.
Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television [REPORT]
Watching remains the preferred mode of news consumption in the U.S.Americans continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web.
Farewell and Thank You to Cynthia Perkins-Roberts
The advertising industry lost a pioneer and friend on January 1, when Cynthia-Perkins Roberts passed away. Cynthia was VP of diversity marketing and business development at our sister industry trade association, the Video Advertising Bureau (VAB).
Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation (Updated 2018)
Chapter One: Melting Pots, Multiculturalism, and Marketing to the New America Early in his 2016 U.S. presidential campaign, Republican candidate and billionaire real estate mogul, Donald Trump, won popular support promising to build a wall along the Mexican border, throw the Mexicans back, and ban Muslim immigration. In support of Trump, self-described “race realists” popped up on conservative talk radio, television, and internet decrying blacks for “playing the race card” and accusing President Barack Obama of policies favoring blacks to the detriment of whites. Said one Long Island housewife in a New York Times interview, “Everyone’s sticking together in their groups, so white people have to, too.” By David Morse / New America Dimensions
Eight Digital Video Predictions for 2019
The TV and OTT landscapes continues to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
The Future of OTT is Free!
Time was, the future of OTT (over-the-top) was understood as the ability for users to watch whatever they wanted, only what they wanted, whenever and on whatever device they wanted. Oh, and the viewing would mostly be free or much cheaper than cable bundles and feature fewer or no annoying ads. This idea was born of technology visionaries who weren’t really thinking through user behaviors, let alone realistic business models.
Privacy, confidentiality, anonymity, discretion, deceit, paranoia. Part 4
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Why marketers need to value people not data
In this video, Keith Reinhard, Chairman Emeritus, DDB, states, “We over-appreciate data and under-appreciate data”, and he is right. We tend to over-appreciate the data which tells us what people do, and under-appreciate the data that tells us why they do it. by Nigel Hollis
Is Your Competitive Intelligence Missing Innovation Intelligence? [REPORT]
In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of strategy formulation is coping with competition, yet it is easy to view competition too narrowly and too pessimistically.”
Top health industry issues of 2019 [REPORT]
The US health industry has often lagged other industries when it comes to modernizing. Once thought to operate outside the greater US economy, the industry—with its byzantine payment system, complicated regulatory barriers and reliance on face-to-face interactions—is being disrupted.
Social Media Trends 2019 [REPORT]
40% of the world’s population use social media. With some industry reports claiming that consumers on average spend two hours every day sharing, liking, tweeting and updating on these platforms, what does 2019 hold?
