Article placement: Top News

Entravision Audio Network to represent Estrella MediaCo’s Don Cheto Radio Network’s Advertising Inventory

Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, “Don Cheto Al Aire,” through … Read more

Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success [REPORT]

Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting … Read more

2024 Top Agencies in the World by Revenue

Agency Mania Solutions have released their 2024 edition of the Top 15 Agencies in the World. Top takeaways include: The combined worldwide revenue of the 15 biggest agency companies of 2023 reached approximately $134,223 million INNOCEAN Worldwide saw significant revenue growth in 2023, with its % change year over year up 19% U.S. agency revenue … Read more

The Continuing Education of In-House Agencies

By David Kaplan The proliferating number of in-house ad agencies blending creative talent, media buying, and online analytics underscores the growing need to train such agencies to keep up with accelerating demands from senior management and adapt new skillsets. Companies have learned the hard way that building these teams requires more than just slapping a … Read more

The importance of reaching out to Hispanics to get out to vote.

Kathy Whitlock, VP Strategy & Insights interviewed Teri Arvesu, SVP of Social Impact and Sustainability at TelevisaUnivision to talk about the importance of reaching out to Hispanics to get out to vote. Q: The Latino vote is widely recognized as the force that can make a difference in our upcoming elections. But we also know … Read more

Flipping the script: Working men disrupt gender constructs [REPORT]

Many organizations have invested in making work better for women, yet gaps continue to persist. But according to research1 from Deloitte’s DEI Institute™, today’s corporate environment doesn’t fully support working men in achieving success on their terms either. Fortunately, disrupting gender constructs at work can not only help determine the true wants and needs of … Read more

How Americans See Men and Masculinity [REPORT]

By Juliana Menasce Horowitz and Kim Parker The status of men in American society has been at the center of recent national political conversations. Some people have spoken out about what they perceive to be attacks on traditional manhood, while others have warned about what they see as “toxic masculinity.” More broadly, many have expressed … Read more

Wynns VP of Digital and Multimedia Sales at Nueva Network

Nueva Network has named Jennifer Wynns as Vice President of Digital and Multimedia Sales, a newly created position for the company. Wynns will be responsible for growing Nueva Network’s advertising sales primarily focused on digital and multi-platforms offerings. Wynns will also lead the organization’s digital strategy, engagement with the agencies, as well as collaborating with … Read more

#Transcreation #MAGA #AI

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com We LOVE a portmanteau in the corporate world. In real life too, truth be told. Brunch (breakfast + lunch, possibly the grandpa of all portmanteaux). Infotainment (information + entertainment). Comcast (communications + broadcast). A good portmanteau should be self-explanatory. There are a few though that are a … Read more

d expósito & Partners unveils Cultural Dexterity positioning and its forward-thinking discourse for today’s New America.

In a fresh, bold move, d expósito & Partners, LLC today unveiled its differentiated positioning “to help brands reach and conquer the New American Mainstream.” Anchored in its U.S., Hispanic-centric roots, the ad agency’s innovative positioning takes into account the major economic force of the U.S. Hispanic Market — at 62M consumers with a contribution … Read more

U.S. immigrant population in 2023 saw largest increase in more than 20 years

By John Gramlich and Jeffrey S. Passel The number of immigrants living in the United States increased by roughly 1.6 million people in 2023. That marks the largest single-year increase in the nation’s immigrant population since 2000, according to a Pew Research Center analysis of recently published data from the U.S. Census Bureau. Overall, a … Read more

Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls [REPORT]

Regardless of country, gender, race, ethnicity or generation, consumers perceive gender inequality as one of the moreurgent global issues of our time. While 94% of consumers around the world believe that achieving gender equality holds personal importance to them1 and 81% have a hopeful outlook on gender equality, the negative impacts of gender inequality continue … Read more

The Multicultural dilema

By Xavier Mantilla I asked ChatGPT 4.0 to define Culture and here is what the A.I. Gods say about culture: Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that a group of people use to interpret their world and interact with others. It encompasses language, traditions, social norms, art, music, food, and … Read more

Why Joining the Pro-Voting Movement is Good for Your Business

By Lindsay O’Neil Voter turnout in the 2018 midterm elections was the highest of any midterm election in the last century. One of the contributing factors? Vast numbers of companies encouraged both their employees and consumers to show up and vote. Fast-forward to the strange times we are living in, and a much larger election: … Read more

Monica Albuquerque named SVP of Content & Development at Telemundo Enterprizes

Telemundo Enterprises announced the appointment of Monica Albuquerque as Senior Vice President, Content and Development for Telemundo Studios. In this newly created role, Albuquerque will be responsible for overseeing the development of content for all linear and streaming platforms reporting directly to Javier Pons, Executive Vice President at Telemundo Studios. Albuquerque will work closely with … Read more

the year of impact 2025 MEDIA TRENDS [REPORT]

Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu’s annual media trends report has been the industry’s most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era. To download report, CLICK HERE.  

2024 Work Relationship Index Expectations of work have changed  [REPORT]

The modern workforce is made up of billions of people, each of whom has a specialized and unique relationship with work. But work is not really working right now. While leaders and employees’ expectations for work have continued to change, work itself has not. Over the past year, the world’s workspaces, company culture, tools, and … Read more

Streaming and Live Sports, a Marriage Made in Advertiser Heaven

By Dani Cushion An overhead camera captures athletes competing in heat 2 of the Men’s 110m Hurdles Semi-Final at the Olympic Games at Stade de France on August 7, 2024 in Paris, France. NBCUniversal streamed 23.5 billion minutes of Olympics coverage, which attracted 30.6 million viewers across its platforms — an 82 percent increase from … Read more

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