Risk drives reward. We’re all familiar with the financial maxim which defines investment return as a function of risk incurred. Can this construct also better describe how we view marketing investments? Organizations showing increased expenditure on stock buybacks and dividends relative to growth investments (advertising/marketing and R&D) tend to be more risk averse.
The data reflects the world people know and experience today. Patterns in that data may reveal opportunities for optimization, better steering behaviors in favor of a specific brand, but are unlikely to reveal opportunities for disruptive growth. by Nigel Hollis
“Search has moved far beyond the traditional search bar,” says Esteban Ribero, Senior Vice President, Planning and Insights, Performics. “While consumers still ‘search and click,’ search is no longer a channel; it’s a behavior.” Further, search has gone beyond just plain text. “People are searching on their voice-activated assistants like Alexa; they’re searching via visual cues on channels like Pinterest,” he adds. His advice for marketers is to “shift the thinking around search from a channel to a behavior,” so search becomes a behavioral tool that gives great insights in consumer intentions within exact moments.
Given how large the millennial generation is, more and more companies these days are keen on creating a collective millennial marketing strategy. By Danielle Ramirez
Young adults today are marrying at lower rates than previous generations, and self-reports suggest that a lack of economic security plays a role in the decline.
Ana G. Méndez University System (AGMUS) has been awarded the 2018 Excellence in New Communications Award in the Communications, Communities and Collaboration – Academic Division by the Society for New Communications Research of The Conference Board (SNCR) for the Tu Tienes Valor (You Have Courage) campaign.
The metric is “frequency” and most of us in radio sales take for granted that we fully understand the role it plays in advertising success. But do we? By Bob McCurd
In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer reports on some of the key themes at this year’s Cannes Lions festival, including the issue of trust in the media, the impact of GDPR, and the battle for what’s left of the digital ad pie after the duopoly takes its huge share.
A study released by the W.K. Kellogg Foundation (WKKF) and Altarum concludes that New Mexico’s future economic growth is linked to a healthier, better educated, more skilled and diverse workforce. “The Business Case for Racial Equity New Mexico: A Strategy for Growth” analysis also finds the state can realize a $93 billion gain in economic output by 2050 if racial disparities in health, education, incarceration and employment are eliminate
HipLatina’s platform educates and inspires consumers online through a team of experienced journalists, lifestyle bloggers and influencers who create and deliver expert, original content across the web and through social media.
The survey indicates that marketers are not always on the same page when they discuss in-housing. This may be why studies on the subject show such varying results.
Throughout the week at Cannes I have been pondering if the International Festival of Creativity needs to rebrand. The reason? I’ve not seen that much creative. I have, however, attended numerous sessions on AI, machine learning, VR, AR and eCommerce. In one such session it was declared that technology will be the savior of creativity. by Guest Contributor Daren Poole
WOW Global Retail (WGR) is a business integration service connecting retailers, brands and distributors through relevant, collaborative, consumer-centric solutions.
ROX United of UNITED COLLECTIVE, recently tapped Alicia Lee, as Brand Director, to build brand strategy and elevate consumer engagement and activation initiatives for their core clients.
Dieste, Inc. announced it is working with PetSmart and will lead social media creative and advertising.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Approximately half (51.4 percent) of the nation’s 531 counties that were getting younger between April 2010 and July 2017 were in the Midwest, according to newly released 2017 population estimates. Out of the counties that were getting younger, the South also had a high proportion (32.4 percent) of the counties that experienced a decrease in median age — the age where half of the population is younger and the other half is older— followed by the West (14.1 percent), and the Northeast (2.1 percent).
The mantra fail fast, fail often, was popularized by a book of the same title which encourages readers to suspend their fear of failure and let their enthusiasm to guide them. Sadly, when it comes to marketing this advice is simply a recipe for wasted marketing spend if you do not know things are not going to plan. by Nigel Hollis
Social marketing has matured to become a robust and integral part of the modern marketing mix. It is table stakes for almost any agency—with or without traditional roots—and is demanded by today’s always-on consumer.
We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road signs were milestones, giving distance or direction. The Romans were known to erect stone columns throughout their entire empire, so you always knew how far you were from Rome. Sadly, our ability to read traffic or road signs quickly fades when dealing with less obvious, but equally critical, signs in our everyday environment. It has never been truer than in the advertising industry, and the critical client/agency relationships that enable great work.
