Planning, tracking, and optimizing advertising and trade spend has become table stakes for marketers at many consumer-goods companies. Despite those advances, consumer promotions and engagement (CPE) remains something of a forgotten area of marketing spend.
‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where the American critical mass is Multicultural and ‘minority-majority’ is an oxymoron. The need to do Multicultural marketing right is painfully obvious. By Liz Castells-Heard
Wonderful Pistachios announced that sportscaster and TV personality, Carmen Boquín, will serve as the brand’s ambassador during the most important soccer event in the world.
Music and social networking seem like a natural fit, yet when these worlds have collided the results have been disappointing. In the latest episode of “Behind the Numbers,” we explore the reasons for those disappointments and contemplate what a successful music and social service might look like.
The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).
During the past few months I’ve noticed quite a few industry articles (which I won’t list) focusing on the “do’s and don’ts” of marketing to Hispanics. However, the issue here is not about what not to do; the issue here is about doing! Stop thinking, and DO. by Andy Checo / Havas Formula
In the latest episode of eMarketer’s “Behind the Numbers” podcast, we discuss a series of TV commercials from industry giants like Uber and Facebook that attempt to acknowledge their mistakes and move on. But will these ads work?
Inclusive advertising is a topic many marketers are talking about. While creating the perfect inclusive ads can be a balancing act, some brands are getting it right. Coca-Cola’s ‘Pool Boy’ campaign is a great example, but when a brand gets it wrong it isn’t long before we hear the backlash from consumers on social media, which then migrates quickly to broader media coverage. by Guest Contributor Graham Page
Combate Americas, a Mixed Martial Arts (MMA) sports and multimedia entertainment company targeting Hispanics, announced the appointment of media industry veteran and former NBCUniversal executive, Jacqueline Hernandez, as Combate Americas President.
By Gonzalo López Martí – Creative director / LMMiami.com
Brands such as Noosa, Bai and Halo Top didn’t exist 10 years ago, but within a decade, they’ve changed the competitive landscape and become a major thorn in the side of big consumer products companies by capturing a disproportionate share of growth and, in some cases, radically disrupting profit pools.
The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. 24% of all media consumption across the world will be mobile this year, up from just 5% in 2011, according to Zenith’s Media Consumption Forecasts 2018, published today. By 2020 we expect this proportion to reach 28% as the mobile internet takes share from almost all other media. The rise of mobile is also forcing brands to transform the way they plan their communications across media, focusing less on channels and more on consumer mind-set as the distinctions between channels are eroded.
For younger workers, the gap is widening between what responsible companies should achieve and what businesses’ actual priorities are. The good news, according to the 2018 Deloitte Millennial Survey : Business leaders have an opportunity to turn things around—and win back millennials’ loyalty.
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.
Until recently, Facebook had dominated the social media landscape among America’s youth – but is no longer the most popular online platform among teens, according to a new Pew Research Center survey. Today, roughly half (51%) of U.S. teens ages 13 to 17 say they use Facebook, notably lower than the shares who use YouTube, Instagram or Snapchat.
La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World cup as a television property. This isn’t necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.
Cinelatino is celebrating the 2018 FIFA World Cup by programming an exciting lineup of hit soccer-themed movies throughout the month of June, including the premieres of two soccer-themed films; exclusive pay-TV premiere of award-winning Brazilian crime dramedy Jules y Dolores (“Jules & Dolores”), and exclusive U.S. premiere of Peruvian hit Once Machos (“Eleven Men”), which will premiere on June 10th and 17th at 11:00pm ET / 8:00pm PT respectively, as part of Cinelatino’s Domingo Estelar (Blockbuster Sunday) block.
Every entrepreneur has his or her reasons for starting a business.
Mastercard is taking another significant step in its commitment to help combat childhood hunger and malnutrition in Latin America and the Caribbean (LAC).
