Agency Management: The New CMO Imperative
How marketing leaders must build the right Agency Management competencies to enable their organization to do more.
Article placement: Top News
Trust between advertisers and agencies has declined in the last two years [REPORT]
The ID Comms 2018 Global Media Transparency Survey has found that just 10% of advertisers rate levels of trust with their agency partners as high or very high. By contrast, the number who believe that trust is low has shifted from 29% to 40%, while the number who believe it is average has fallen by 12%.
DO NOT Destroy Documents: FBI Probe into Media Buying Practices
The Federal Bureau of Investigations has contacted the Association of National Advertisers (ANA) legal counsel regarding an investigation into the media buying practices in our Industry. The ANA has sent the following letter to its members.
ANA ANNOUNCES FINALISTS FOR 2018 – MULTICULTURAL EXCELLENCE AWARDS
Category winners in the 18th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns
The cornerstones of large-scale technology transformation
A clear playbook is emerging for how to integrate and capitalize on advanced technologies—across an entire company, and in any industry.
Five Charts: How Marketers Use AI
Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology.
Primo TV Premieres Season 2 Of Five @ 305
Primo TV (Vme Media Inc.) announces the premiere of season 2 of its original scripted series: Five@305. The 13-episodes will run every Thursday at 9pm on Primo TV.
Feinberg joins HRN Media Network
HRN Media Network, a Gen Media Partners company, has hired broadcast and digital media expert Matt Feinberg as its Chief Strategy Officer.
2018 “LATIN AMERICAN MUSIC AWARDS” on Telemundo
Telemundo announced the complete line-up of performers for the 2018 “Latin American Music Awards” (Latin AMAs).
Hispanic Radio Podcast: Local Growth, Hot Market
Could the achievements seen by Paul Danitz, Director of Sales at Glades Media Group, be replicated at your group of radio stations? This 20-minute Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, could provide strong insight and intelligence leading you to make the plunge into the ROI-filled world of Hispanic radio.
EXPERIENCE GAP [REPORT]
Sizing the gap between brand promise and brand experience. Disappointments.
Brands Can Build Relationships With Younger, High-Income Consumers via Ad-Supported Over-the-Top Video [REPORT]
The Interactive Advertising Bureau (IAB) released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT).
Why Marketers See Gaps in Their Attribution
Attribution is a puzzle that many marketers haven’t cracked.
TV Viewability [REPORT]
The vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.
CMOs Are Becoming More Tech Focused
The ongoing evolution of the Chief Marketing Officer role is a topic that frequently dominates panels at ad industry events. According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
Hispanic TV Summit: Schwimmer Says Nets Need to Stand for Something
Independent networks navigating the increasingly fragmented TV market need to differentiate themselves beyond just better pricing and more choice to be successful, they also need to take a stand, Fuse TV CEO Michael Schwimmer told a packed audience at the Multichannel News/B&C Hispanic TV Summit last Thursday.
Hispanic TV Summit: For Content, Connections Matter
With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday’s Hispanic TV Summit.
Hispanic TV Summit: Hispanics Gaining Momentum On TV
The television and film industries have begun to recognize the value and appeal of Hispanic television, but executives speaking at the Hispanic TV Summit say that there needs to be a greater Hispanic presence both in front of and behind the camera.
Spanish Dominant Hispanics Are Extremely Confident They Will Participate and Decide the Future of the Country
According to SSG’s primary survey, 68% of Spanish Dominant Hispanics who can vote in Federal elections feel very to extremely confident that they will go out and vote in the November 2018 mid-term elections. Spanish Dominant Hispanics consider that Immigration, Racism, Homeland Security, Gun Control and Health Care are the top 5 issues facing the country. The ranking of these issues don’t change between Millennials and Xers/Boomers but the level of importance for Immigration and Health Care is significantly higher among Spanish Dominant Xers & Boomers. Interestingly, Racism is identical regardless of Generation
U.S. Hispanics – Digitally Empowered. Culturally Connected [REPORT]
U.S. Hispanics share social media content five times more often than non-Hispanic Whites. The infographic below provides a snapshot of how Hispanics use social media and the internet to stay connected to information, brands, and their communities.
