Univision Celebrates Mexican Independence Day “El Grito” with a Coast-to-Coast Party
Univision Network will celebrate Mexican Independence directly from Mexico City, Los Angeles, and San Antonio.
Article placement: Top News
Reputation Institute and Newlink join forces to Propel Reputation Management in Latin America
Companies in Latin America will soon have access to national reputation rankings through which they will be able to measure their positioning facing different audiences, thanks to a partnership between Reputation Institute, a global consulting firm and Newlink, a collaborative consulting firm in South Florida with offices in Latin America, United States, and Europe.
Today’s Latina Is a Key Demographic for Marketers
At a time when gaining new customers is a critical strategy for growth, it’s important marketers understand why Hispanic consumers are a key segment looking for all kinds of product and service solutions. Within this community, Latinas in particular have a huge influence on household purchases, so getting to know them better will be integral to developing a brand’s strategic marketing plans.
Pepsico Partners with Gaby Natale for Hispanic Heritage Month
Bestselling author, speaker and TV host Gaby Natale has inked a deal with PepsiCo to empower and inspire the company’s employees as part of its commitment to celebrating diversity during Hispanic Heritage Month.
Never Underestimate the Power of Doing the Right Thing
With major issues in the headlines affecting the multicultural community, there is no shortage of information sharing and social activism—both with in-person protests and social media fundraising. For example, according to the Washington Post, one in five Americans have protested in the streets or participated in political rallies since the beginning of 2016. Of those, 19 percent said they had never before joined a march or a political gathering. By: CMC Research Chair Nancy Tellet
Don’t Fail Fast, Learn Fast
Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners.
AIRE Radio Networks to launch La Mezcla Con Alex Sensation into radio syndication
AIRE Radio Networks, the official radio network of Spanish Broadcasting System, Inc. (“SBS”) announced the September launch of ‘La Mezcla con Alex Sensation’, the first syndicated radio program ever hosted by Alex Sensation.
Havas Group invests in Miami based Republica
The agency will be renamed Republica Havas and will remain headquartered in Miami, with expansion plans to other key U.S. markets including New York, Chicago and Los Angeles.
Audio Today Report: A Focus on Black and Hispanic Audiences/Diverse Audiences Lead the Way [REPORT]
Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers—75 million of whom tune in each week. This Audio Today report profiles those audiences, their listening preferences, technology trends, and the unique value they offer to advertisers with a “sound strategy.”
Some Pillars of Traditional Media Are Crumbling [PODCAST]
In the latest episode of “Behind the Numbers,” eMarketer’s Eric Haggstrom and Chris Bendtsen discuss how traditional media is changing. Are people spending less time watching TV? Is radio staging a comeback?
Is resilience a strong brand’s greatest benefit?
This thought was prompted by a comment made by one of our clients. Usually when we talk about the benefits of developing a strong brand we focus on its potential to amplify gains, to sell more or to price higher; but what if the greatest benefit of a strong brand is to help a business survive setbacks? by Nigel Hollis
Millennials on Millennials Report: TV, Digital, and Radio News Consumption [REPORT]
The report is an in-depth look at topics of interest for the second largest generation group in the U.S. and a major player in the marketing world.
News Use Across Social Media Platforms 2018 [REPORT]
About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey. Many of these consumers, however, are skeptical of the information they see there: A majority (57%) say they expect the news they see on social media to be largely inaccurate. Still, most social media news consumers say getting news this way has made little difference in their understanding of current events, and more say it has helped than confused them (36% compared with 15%).
From lab to leader: How consumer companies can drive growth at scale with disruptive innovation
In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive consumer-growth capabilities, including innovation, based on speed, agility, and scale.
119.9 Million TV Homes in the U.S. for the 2018-2019 TV Season
The number of persons age 2 and older in U.S. TV Households is estimated to be 305.4 million, which represents a 0.3 % increase from last year. Increases in U.S. Hispanic, black and Asian TV households were also seen, due to estimated increases in population growth.
The victimization game. Kaepernick scores big for Nike, Serena not so much.
By Gonzalo López Martí – Creative director, etc/LMMiami.com
- I guess everything that could be said about the Nikaepernick salvo has already been voiced, written and memed.
- Want my personal opinion?
- It was a genius marketing move.
Telemundo launches National Latino Empowerment Platform “Somos El Futuro”
The multiplatform initiative will highlight the impact Latinos are having on America’s economic future, social attitudes and cultural trends, while aiming to enhance the Hispanic community’s power through increased civic engagement.
Ten red flags signaling your analytics program will fail
These days, it’s the rare CEO who doesn’t know that businesses must become analytics-driven. Many business leaders have, to their credit, been charging ahead with bold investments in analytics resources and artificial intelligence (AI). Many CEOs have dedicated a lot of their own time to implementing analytics programs, appointed chief analytics officers (CAOs) or chief data officers (CDOs), and hired all sorts of data specialists.
The Power of Influencer Marketing
With the prominence of social media in this day in age, it’s easy to keep up with celebrities in real time. In addition to following celebrities and brands on social media, people are also following their favorite influencers. Whether you’re interested in fashion, makeup, fitness, or gaming, there is a community of influencers out there that may interest you. Influencers often post about their favorite products, trends and brands that they can’t live without. The influencer market is booming, so what does that mean for brands? By: CMC Research Chair Nancy Tellet
How Much Does Ad Creative Really Matter?
The promise of digital marketing is very exciting: delivering the right message to the right person in the right place and at the right time. In marketers’ quest for this holy grail, much attention and budget has been focused on the media side of the equation (i.e., the person, time, and place).
