How Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
Challenging cross-industry pivots into accountability and collaboration are crucial for future success
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Perspectives on personalization @ scale [REPORT]
Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and how to take advantage of it are already outstripping their competition.
How Less Can Often Be More
I recently went to the grocery store with my 7-year-old daughter for our weekly grocery shopping. I am trying to get her to become more autonomous and independent, so we had two shopping lists—a smaller one for her and the longer one for me. In terms of selection, I granted her the liberty to choose whatever product/brand she likes as long as she stuck to the list. By Smruti Kulkarni Shanbhag, Nielsen Design Solutions – Europe Lead
Hispanic Radio Podcast: The Next Growth Pod
Is it true that the majority of the growth in the U.S. Hispanic market is coming from markets that are below the top 10 Hispanic DMAs? “Generally speaking, yes,” reveals Fernando E. Férnandez, Partner and Chief Client Officer at New York-based multicultural advertising agency d’expósito & Partners. But, are media buyers and marketers responding? In this Hispanic Radio Podcast, we look at the locales where your company could thrive.
Audience for Connected TV Grows, but Ad Spending Has Lagged
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
Dominican Kings of Comedy return to Televisión Dominicana
Televisión Dominicana will launch the exclusive U.S. premiere of the comedy series Las Vacaciones de Los Reyes (“The Kings’ Vacation”), starring the highly-popular Dominican comedians Raymond Pozo and Miguel Cespedes, on Sunday, August 19, at 9pm ET/6pm PT.
MedicosTV launches
As health and wellness becomes one of the greatest concerns for nearly all segments of the population, MedicosTV has launched a multifaceted delivery platform for a new channel providing relevant health-related programming aimed at Spanish-speaking Hispanic audiences everywhere.
Telemundo 47 News Anchor Jorge Ramos To Retire
Concluding a distinguished, award-winning career spanning nearly five decades, Telemundo 47 senior news anchor Jorge Ramos announced that he will be stepping away from the anchor chair following the conclusion of the station’s Friday, September 21 evening newscasts. Ramos announced his retirement earlier tonight to his colleagues who were gathered inside the Telemundo 47 newsroom.
Integration Over Interruption
When The Hershey Company brand Reese’s Pieces was featured in the 1982 hit film E.T., sending sales soaring, the use of product placement in movies and TV shifted into high gear. Who could forget the association of Aston Martin with James Bond, or Nike with Forrest Gump?
Some further truths about brand image perceptions
In his latest blog post, Byron Sharp has some pretty strong words to say about brand tracking. As usual, there is lots in his post that is true and important to say, but not that much that is as new or challenging as the headline suggests. by Josh Samuel
Parents Reveal Their Back-To-School Purchasing Intentions
As the back-to-school shopping season heats up, a new report from Morning Consult finds a majority of parents plan on spending at least $200 on their child’s back-to-school shopping.
Customer Experience Execs Adapting to Millennial Expectations
Millennials have been the focus of advertisers, retailers and media for over a decade, but as influential as this group has been, meeting millennials’ expectations has proven difficult.
Holding Companies and the Agency Model of the Future
One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding companies and agency models going forward. Not only is there a trend towards “unbundling” agencies from behemoth holding companies, but “the agency model of the future” is a topic of constant speculation. With declining revenues, shrinking margins, and unprecedented competition, it seems a given that the agency holding company model is no longer tenable as-is, and the traditional agency model may not be either. By Mark Duval / Duval Partnership
AIRE Radio Networks launches “AL AIRE CON EL TERRIBLE”
The program, which is pioneered by one of the most influential and popular Latin radio personalities, Alberto “El Terrible” Cortez, includes a variety of segments that connect with Hispanic consumers such as community highlights, international news, celebrity gossip and jokes making it a staple within the morning drive.
Univision Partners with AdsWizz AudioMax
AdsWizz announced that Univision Communications Inc. (UCI) has partnered with AdsWizz AudioMax platform to power programmatic ad buying for Uforia, its radio and music streaming app for Latinos.
Marketers, You’re Probably Not Paying Enough Attention to Mobile Wallets
In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet.
Rethinking Media
I was going to write about the Facebook/Google duopoly, but I got sidetracked by this question: If Google and Facebook are a duopoly, what is the market they are controlling? by Gord Hotchkiss
Why A Multicultural Mindset Is A Must For Agencies
In marketing, it’s important to keep pace with demographic change. Even better to stay ahead. Right now, for instance, significant changes in the U.S. cultural landscape have made multicultural marketing imperative. By Mario X. Carrasco is Co-Founder and Principal of ThinkNow Research
Disturbing trends in the Cannes Effectiveness Lions
In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today. by Nigel Hollis
Lessons Learned at the She Runs It Multicultural Alliance Bootcamp
You’d think that by the time you make it to the “C-suite” — which, for me, happened just a few weeks ago — that you’d have everything figured out. Not necessarily. No matter how much one has grown in her or his career, there is always so much more to learn. At the recent She Runs It Annual Multicultural Alliance Bootcamp, where I had the honor of joining a panel called “Journey to the C-Suite,” learn is exactly what I did. By Helen Lin
