Article placement: Top News

Crisis Averted: How Marketers View Brand Safety Now

After Coca-Cola, L’Oréal, and Procter & Gamble ads were found next to violent and inappropriate online content, brand safety became a major concern for marketers. Months later, the dust has settled and brands are deep in discussions about what brand safety means for them—and what needs to happen to create change and avoid future crises.

News Radio audience jumps during Hurricane Maria

How do people get their news in the midst of a natural disaster? Radio broadcasters all around the world stay attuned to what’s happening in their local communities, particularly during times of hardship or natural disaster. Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio continues to be a lifeline to the most vulnerable in times of crisis.

Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017

Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US.  This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).

The Tailwinds for Augmented Reality Advertising Are Too Strong for CMOs to Ignore [REPORT]

The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG). The report is titled Augmented Reality: Is the Camera the Next Big Thing in Advertising?

The New Health Economy in the age of disruption [REPORT]

The US health industry is in a period of unprecedented dealmaking. New business models are emerging from unexpected sources. These models, a mix of new entrants and traditional players, are coming together to offer new capabilities and models of care. Their arrival in the industry should prompt players new and old to reconsider their business models and their strategies or risk being left behind.

Is Google A Threat To TV Stations?

Google local media revenue — search and local advertising on YouTube — is now at $19 billion, according to BIA Advisory Services.  For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in local advertising, around $20 billion or so in a given year.  That should send shivers down the spines of TV executives. But from their point of view, it is a mixed bag, and one that should include — if not give prominence to — retransmission revenue.

2018 CMC ANNUAL CONFERENCE DELIVERS GROUNDBREAKING RESEARCH

Top leaders and elite marketing executives rely on the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) to deliver new and compelling multicultural research to help inform their creative strategy and marketing campaigns. The 2018 CMC Annual Conference, taking place at the Loews Hotel in Los Angeles from June 4-6, will provide marketers with the latest CMC, Magna Global and Nielsen research to help inform their marketing campaigns and ensure culture is at the heart of every strategy.

Young People Tap Brands As Agents of Social Change [REPORT]

Young people are having a moment. Parkland survivors are demanding a national conversation on gun violence and are refusing to back down. The International Indigenous Youth Council, which grew out of the Dakota Pipeline protests, works to inspire, organize, and empower young leaders. Black Lives Matter youth groups have spent the last six years fighting for justice for young people of color.

CMOs still struggling to optimize routes to revenue [REPORT]

Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers. In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent said no. Ten years later, 77 percent of respondents to the same question in a new Chief Marketing Officer (CMO) Council audit still say no, and 10 percent say they are not even sure.

People En Español releases Findings On Latina Professional

A Cultural Re:Evolution reveals that U.S. Latinas have reached the tipping point where professional identity takes precedence over other roles in Latinas’ lives and represent a new chapter in the evolution of a complex woman who is at the forefront of a cultural, political and generational shift.

Copa Airlines supports Panamanian Soccer team headed to World Cup

Copa Airlines, the Panamanian Football Federation (FEPAFUT) and many popular Panamanian recording artists presented “Sube la Marea,” (“The Tide Rises”) a new tribute song for the Panama National Football team that will participate for the first time in a Soccer World Cup.

2018 CMC ANNUAL CONFERENCE TAKES ON CORPORATE DIVERSITY & CULTURAL MODELS OF SUCCESS

With rapidly changing demographics, culture plays a leading role in marketing strategies, but marketers are often puzzled by the structure and approach. The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will provide a snapshot on corporate diversity at their annual conference taking place at the Loews Hollywood Hotel in Los Angeles June 4-6. The conference will also bring together top brands, including AutoZone, Coffee-mate, Intuit and Verizon, to discuss models and structures that work.

Do not let data reinforce brand’s comfort zone

A while back I wrote about the need to break out of the comfort zone in order to create brand growth. The scary thing is that data can be one of the things that helps create the comfort zone. Our data becomes the lens through which we see the world and the real opportunities lie outside our view.  by Nigel Hollis

Wasted: is college worth the time & money? Part 3

By Gonzalo López Martí  – Creative director, etc. /  LMMiami.com

In the first two installments of this meandering essay* I compared higher education to organized religion: the latter is bleeding credibility and relevance following a quite similar path to the former.

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