Asian-American Consumers are Predictive Adopters of New Media Platforms, Online Shopping,and Smartphone Use [REPORT]
According to Asian-Americans: Digital Lives and Growing Influence, a Nielsen report released, Asian-American consumers are growing faster than the general population and maintaining income and education rates higher than any other racial or ethnic group. Asian-Americans continue to make gains as tech-enabled influencers with unlimited potential. As the fastest growing ethnic group, Asian-Americans’ consumer buying power has grown exponentially to $986 billion, up 257% since 2000, versus 97% for the total U.S.
You can say that Cinco de Mayo is a “crown import,” and we pretty much owe it to Corona (Crown) — a Mexican beer. It might have been the effect of too much beer, or maybe just too much marketing. Blame it on the guac, the fajitas, the uplifting sounds of mariachi bands, the colorful Mexican flags, the margaritas, the beer … and more beer. And don’t forget the lime — another clever marketing stunt that demonstrates, once again, that advertising really works! Other beer brands have followed suit, but this “historic event” has turned so proprietary for Corona that nobody else comes close. Corona has even gone as far as to write “Cinco” with the very distinctive Corona font! By Luis Miguel Messianu, Creative Chairman-CEO Alma, Miami
GroupM released a new report, “State of Digital,” offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers.
Total media ad spending worldwide will rise 7.4% to $628.63 billion in 2018, according to eMarketer’s latest report, “Global Ad Spending: The eMarketer Forecast for 2018.”
Republica announced the promotions of Michael DeJesus and Federico Giraldo to creative directors. In their expanded roles, DeJesus and Giraldo will report to Chief Creative Officer (CCO) Milton Lebron and help lead the agency’s award-winning creative team.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
For veterans of Hispanic broadcast media with ties to Puerto Rico, the name Billy Fourquet is synonymous with radio stations owned by Spanish Broadcasting System. By Adam Jacobson
Fifty-nine percent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the “Digital Content NewFronts: 2018 Video Ad Spend Study”. Furthering the trend, more than 50 percent of buyers plan to increase digital and mobile video spending in the next 12 months, with the additional spend primarily coming from expanding budgets.
Have you ever set out to add complexity to a problem or project? Probably not. In the history of business, the typical goal is to simplify, focus in, and define problems and solutions to be grasped and broken down into digestible pieces so teams can move forward without becoming paralyzed by the enormity of the task. 
Twentieth Century Fox is having an open casting call in Orlando for the lead roles in “West Side Story,” a new film version of the Broadway musical to be directed by Oscar-winning filmmaker Steven Spielberg.
Hemisphere Media Group, Inc. has entered into an agreement with Laguna Productions, Inc. to acquire exclusive worldwide transmission rights in perpetuity to 25 Mexican and U.S. Hispanic movie titles. Rights to the films include all forms of transmission, including pay-TV, free-TV, VOD, over-the-top, and digital.
Cigna released results from a national survey exploring the impact of loneliness in the United States. The survey, conducted in partnership with market research firm, Ipsos, revealed that most American adults are considered lonely.
TBWA’s cultural insight studio, Backslash, released a report identifying a new modern era of American activism, coined Pan Activism. In a nationwide research study, conducted with strategic brand research consultancy Hall & Partners, it was found that 85 percent of Americans took some form of activism in the past year, such as conversing with those who have differing beliefs or donating to a local business or national tragedy. The findings indicate that modern activism is no longer defined by fringe groups with singular big battles but it is more mass and characterized by small, everyday actions.
Here, Duncan Southgate, Global Brand Director, Media, explains why marketers should always look beyond simple, generic rankings when deciding which media channels to use.
Navigating the fast-moving consumer goods (FMCG) landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well. Notably, for the first time since 2009, the total number of brick-and-mortar stores in the U.S. has declined. As we’ll review a little later, this hasn’t affected all channels to the same extent, but it does highlight the importance of handling product assortment and distribution with utmost efficiency.
