Article placement: Top News

TelevisaUnivision Consumer Strategy & Insights Delivers Critical Research About Spanish-Speaking Voters in Key Battleground States

TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently conducted a unique survey of Hispanic likely voters in the key seven battleground states that will decide the Presidential Election (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin). Thirty percent (30%) of voters conducted the interview in Spanish. Among the sample, 42% speak Spanish … Read more

Fortune or fiction? The real value of a digital and AI transformation in CPG

A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods executives should focus their efforts.   The narrative surrounding generative AI (gen AI), a moon shot, once-in-a-generation innovation, is that it could utterly reinvent how businesses—consumer-packaged-goods (CPG) companies among them—are run. CPG leaders are heeding … Read more

AI Report 2024 [REPORT]

ThinkNow is increasing its reach into Latin America. The market research company has expanded its Spanish language panel offerings to Argentina and Colombia, further solidifying its dominant position in LatAm markets. In an industry that is consolidating based on value, ThinkNow offers access to major U.S. and LatAm markets that are Spanish speaking. The firm … Read more

How to Launch (Or Re-Launch) a Brand

By Aviva Tropp, Jeff Smith A brand’s (re)launch is a down payment on future growth. It’s the fuel that keeps a business thriving, engaging customers and building relevance. That’s why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut. To read more, … Read more

Engaging Hispanic Consumers: Cultural Depth and Strategic Connection

By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist Hispanic consumers are a vital demographic in the U.S., blending traditional values with modern influences. To truly connect with this dynamic … Read more

The importance of being bilingual

By Gonzalo López Martí – Creative Director https://www.LopezMartiMiami.com/  Bilingual people seem to have a lower incidence of Alzheimer’s disease and dementia. Or so claim them neurologists. That’s not all: a 15-minute call in Spanish can save you $800 or more on internet services. It just so happens that a few days back I received a … Read more

@WhateverPuertoRico Celebrates Hispanic Heritage Month with a Re-Brand, and a New Ambassador Program

In the spirit of Hispanic Heritage Month, @WhateverPuertoRico, the renowned platform dedicated to showcasing the vibrant culture and diversity of the Island, proudly announces its rebrand. With a fresh new look, an ambassador program, an unwavering commitment to authentic storytelling, and a community of over 599k followers on Instagram and Facebook, @WhateverPuertoRico invites both locals … Read more

Podcasting in the Latino Audio Universe

People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States. First, it’s important … Read more

Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]

In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well.  MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How … Read more

Harnessing AI-Powered Synthetic Sample to Enhance Diversity in Market Research

By Mario Carrasco – Co-Founder & Principal Once seen as an industry resistant to change, market research has embraced transformative technologies in recent years, with AI leading in reshaping traditional methods. Yet, diversity in the data remains elusive, presenting both an opportunity and challenge for researchers. As the founder of ThinkNow, a company at the … Read more

Norsan Media launches 3 Radio Stations in Orlando

Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape. Norsan aims to cater to a broader audience with a variety of music genres, talk shows, cultural programming and community events. Alongside this exciting expansion, Norsan Media proudly welcomes a … Read more

PEPSICO to acquire Siete Foods

PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire Garza Food Ventures LLC, dba Siete Foods (“Siete”) for $1.2 billion. The acquisition will complement PepsiCo’s portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings. Siete products will bring a rich, new aspect to the … Read more

𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗟𝗮𝘁𝗶𝗻𝗼 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗧𝗲𝗿𝗺𝘀

By Mercedes Sullivan – VP, HR Storefront The search for a unifying Latino identity in America has evolved significantly. It’s messy: – 𝟭𝟵𝟲𝟬𝘀: Efforts to create a unifying Latino identity for political representation begin. – 𝟭𝟵𝟳𝟬: “Hispanic” appears on the U.S. Census, unifying Spanish-speakers but excluding non-Spanish speakers and Indigenous communities. – 𝟭𝟵𝟵𝟬𝘀: “Latino” and … Read more

How do you feel when companies send you direct marketing materials in Spanish without checking if that’s your preferred language first?

By Maria Lucia Parra- I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. Many companies are incorporating Spanish-language marketing into their strategies to better connect with Hispanic audiences. However, while this can foster a sense of inclusion, it … Read more

Exploring the Growing Influence of the Hispanic Market in the U.S. [REPORT]

By Mario X. Carrasco The U.S. Hispanic market has evolved into one of the most significant and dynamic consumer segments for American businesses. With over 63.5 million Hispanics comprising 19.1% of the U.S. population, the demographic is both large and influential. Beyond sheer numbers, the unique cultural values, preferences, and trends within this group offer … Read more

TelevisaUnivision to release “Hispanic Communities: Powering a New American Economy” Series

WorkingNation and TelevisaUnivision to drive awareness of the systemic barriers faced by the country’s Latino workforce, such as disparities in education, wage gaps, and discrimination. The new five-part documentary series, Hispanic Communities: Powering a New American Economy, co-produced by WorkingNation and Foton Pictures, highlights stories of resilience and success within Hispanic and Latino communities, showcasing … Read more

Your Agency Is Built on Your Actions, Not Your Appearance

By Rachel Brandt We recently took a giant leap into the unknown, leaving stable jobs to nurture the seed of an idea. We wanted to create a new kind of creative shop, one that was female-founded (only one percent of agencies are!), designed to meet the needs of a new digital reality (faster speed, higher … Read more

DOUBLE WIN for Lopez Negerete Communications & Hyundai at the ARF David Ogilvy Awards

Lopez Negrete Communications was honored with a Silver Award and a Bronze Award in the Multicultural and Automotive categories at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards for its “Viejos Cuentos” (“Cautionary Tales”) all-electric IONIQ campaign, created for client and partner Hyundai USA. “The ‘Cautionary Tales’ Hispanic campaign was key in establishing the … Read more

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