The household is often the central focus of ad targeting efforts for companies selling items shared by family members or products and services centered around life events. But as one-to-one audience targeting becomes more common, marketers find themselves with that household data in one bucket, and individual device data in another.
In a recent post I addressed the need to balance the need to disrupt how a brand and category are perceived in order to grow with the need to maintain consistency. While no brand should ever give up trying to find the next opportunity for disruption in this post I want to focus in on signs that indicate the need for disruption is vital not just desirable. by Nigel Hollis
Fans and brands feeling down after the conclusion of the FIFA World Cup and seeing the hosting of the 2026 event as too far in the future have a respite in the International Champions Cup presented by Heineken.
Mitú laid off about one-third of its staff yesterday, as it shifts its emphasis from growth to profitability. The restructuring also saw the departure of CEO Herb Scannell, a television industry veteran who once ran Nickelodeon and BBC Worldwide North America, and Mitú president and co-founder, Beatriz Acevedo.
Albert Rodriguez, COO of Spanish Broadcasting System, Inc., (SBS) was appointed to the Board of Directors of the National Association of State Latino Chambers of Commerce (NASLCC). Mr. Rodriguez has over 20 years of financial experience at the executive level in the communications, radio and television operations sectors.
When there’s gold stuck in the hills, you can bet your life there will always be a few rogues attracted to a new area alongside the hardworking prospectors. Influencer marketing is the latest incarnation of a well-trodden path of those who are acting legitimately rubbing shoulders with snake oil salesmen.
Podcasting continues to grow in popularity year after year in the U.S. According to Nielsen’s Fanlinks survey data, the medium saw a significant growth in engagement from 2016 to 2017. In the fall of 2016, 13 million homes identified as “avid fans” of podcasts, while by the fall of 2017, the number of homes that consider themselves “avid fans” soared to 16 million.
The National Basketball Association (NBA) announced the launch of the first Jr. NBA league in Puerto Rico. The Jr. NBA Puerto Rico League will be comprised of 30 teams for boys (ages 14 and under) and will feature a draft event to select teams on July 27.
This is the first release of the table package showing detailed occupation and education for people age 25 and older. The tables were created with statistics from the 2016 American Community Survey.
Six days after Isaac Lee resigned as Chief Content Officer of Univision Communications, the company’s Chief Revenue Officer “has decided to step down.” By Adam Jacobson.
An overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly personalized, tech-enabled and data-enhanced. Consumers will continue to choose what they consume and brands will continue to try and influence what consumers choose to consume.
As digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.
Strategic acquisitions can play a big role in corporate growth strategy. And recently, we’ve seen a number of them in the market research industry, especially in the panel sector. Since GfK Knowledge Network’s acquisition of Garcia Research’s Hispanic panel, Cada Cabeza, in 2010, there have been several large companies acquiring Hispanic panels to bolster their Hispanic sample offerings. Nielsen, Research Now, and most recently, Maru/Blue’s acquisition of the Hispanic panel, Tú Cuentas, just to name a few. By Mario X. Carrasco
Transformation continues at a rapid pace for our industry and clients. One thing that remains constant is our commitment to creativity, big ideas and work that drives impressive results.
Recruiting enough workers to fill the hundreds of thousands of temporary positions needed to take the 2020 Census won’t be easy, given the current economic climate, but the Census Bureau is more than up to the challenge.
In this latest Hispanic Radio Podcast, Adam R Jacobson has a candid conversation with a Latina consumer of both English-language and Spanish-language radio in Miami. She’s an immigrant and has her favorite stations, which she listens to both in the car and at home. What does she like? Listen now and learn!
Univision Communications (UCI) announced that the 15th edition of “Premios Juventud” (PJ 2018), has attracted major sponsors looking to connect with the show’s young and diverse audience. M&M’S®, Neutrogena are back after a successful first year in 2017, joining long-standing partners, McDonald’s, State Farm® and T-Mobile.
Which would you prefer? Disruptive growth or marginal gains? I suspect most of us would opt for disruptive growth. But while companies need to continuously seek ways to disrupt their category, few will find a meaningful way to do so – in part because of a limited view of what might be disruptive – and in the absence of disruption cumulative marginal gains can still produce a nice return. by Nigel Hollis
Research has shown Millennials are significantly less likely than prior generations to own homes or automobiles — and the rise of the sharing economy has only further illustrated and accelerated that point. But, the one thing Millennials are spending money on is travel. As a generation known for valuing experiences over ownership, it’s no surprise that 61% of affluent Millennials claim they “live to travel.”
Entravision Communications Corporation announced it has appointed Liliana Aristizabal as Senior Vice President of Eastern Region Sales, effective immediately. Ms. Aristizabal will be based in New York, and oversees Entravision’s national spot TV, radio and Entravision Solutions on the East Coast.
