Digital Behavior is Powered by Culture Across All Demographic Segments
Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, a groundbreaking study by the trade group Culture Marketing Council: The Voice of Hispanic Marketing (CMC) reveals that culture drives digital behavior regarding how information is shared, how on-demand content is consumed, and which platforms are chosen, permeating outside of in-culture spaces and across non-Hispanic white, Hispanic and non-Hispanic African-American segments. Presence in cultural platforms, in-culture ads on mainstream sites and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement.
Good customer experience leaves people feeling heard and appreciated; it minimizes friction, maximizes efficiency and maintains a human element.
Online shoppers across the globe are buying from marketplaces and international retailers, relying more on digital devices and seeking alternate delivery options, according to the global UPS Pulse of the Online Shopper study.
Nava named VP Affiliate Sales at AIRE Radio Networks
Being in multicultural advertising, I’m always looking for images to use in presentations and on behalf of client work. What I’ve discovered is how hard it is to find any kind of diversity in the Hispanics represented in stock imagery. by Karla Fernandez Parker
For the first time in history, a brand brings together two football superstars of Latin America, Lionel Messi and Neymar da Silva Santos Jr. (Messi and Neymar Jr.), in an integrated marketing and communications platform to score against childhood hunger and malnutrition in LAC.
Hitsbook, a user-generated content and media company, formally launched a U.S. division where it will serve the both the US and the Pan Regional Latin American markets.
Social platforms can be discovery vehicles, but getting a consumer to click on an ad—and ultimately buy something directly from it—isn’t easy.
Culture Marketing Council: The Voice of Hispanic Marketing, presents its newest deep-dive research study: 2018 Digital Lives, a World of Digital “Everything” Through a Cultural Lens. CMC research led by Nancy Tellet, Chair of CMC research and founder, brand & consumer navigator at PureClarity LLC, will uncover how digital is used to gather and provide information, socialize, consume and share entertainment.
Most organizations “waste” at least some time daily organizing and sharing digital data enabling their enterprises and marketing to function optimally, according to findings of the 2018 edition of PointSource’s annual “Digital Transformation Report.”
Let’s face it. We love it when smartasses get theirs. For example: Sir Martin Sorrell. Sorry, your lordship, but I always thought you were a pontificating and pretentious dickhead, and I’m kind of rooting for the team digging up dirt on you. Let’s see if you doth protest too much. Or Jeff Bezos. OK, granted Trump doesn’t know what the hell he’s talking about regarding Amazon. And we apparently love the company. But just how much sympathy do we really have for the world’s richest man? Couldn’t he stand to be taken down a few pegs? And don’t get me started on Bill Gates.
NBCUniversal Telemundo Enterprises announced the official inauguration of Telemundo Center, its new global headquarters in Miami, FL. Telemundo Center sets the new standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.
Senator Claire McCaskill (D-MO) has introduced a new bill – S. 2478, the End Taxpayer Subsidies for Drug Ads Act – to change the tax code for prescription drugs, effectively eliminating the advertising costs deduction for direct-to-consumer (DTC) advertising produced by pharmaceutical companies. After a threatened attempt to remove these deductions as part of the Tax Cuts and Jobs Act, McCaskill is reviving the effort she started last year.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Univision Communications Inc. (UCI) and TED, the nonprofit devoted to ideas worth spreading, announced they have joined forces to launch TED en Español, TED´s first non-English podcast.
