Shoppers’ State of Mind Affects Customer Experience
Based on the titles of two new studies, “Stress Shopping” and “Retail Nightmares,” it’s a sad state of affairs for shoppers, in-store and online.
Article placement: Top News
Jarritos “SuperGood” Parrot Campaign
Jarritos’ sales are growing on the GM side, it’s becoming more and more known and loved by English dominant consumers. More people are posting about it, talking about it on social and that’s when we noticed something; they were pronouncing it all wrong.
Many Marketers Look to Location Data to Plan Their Efforts
For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights on consumer behavior and purchase intent.
Hispanic Radio Podcast: Regional Mexican’s Power Play
With all of the changes seen in the U.S. Hispanic market over the last two decades, there’s one remarkable constant that’s been seen: The top Spanish-language radio format today is the same format that dominated the ratings in 1998. How is this the case? As the GSM for one of America’s top Regional Mexican stations shares in this exclusive Hispanic Radio Podcast, the format successfully evolved along with the listening population
Generation X: The 2018 trends to know [REPORT]
Generation X, aged 35-53, are busy professionals who wield great spending power. This report outlines what it takes to market to them effectively.
Why TV Sales Reps Worry About Tech Shake-Ups
Compared with digital, the TV ad landscape changes at a glacial pace. But some of TV’s largest players are trying to overhaul its underlying technologies, which is giving some industry insiders anxiety.
LATV launches LGBTQ Latinx Talk Show
“Glitterbomb” is an explosive pop-culture talk show hosted by an entirely gay, Latino, Hollywood-insider panel featuring “Entertainment Weekly” senior editor Patrick Gomez, iHeartRadio personality Alexander Rodriguez, and actor Enrique Sapene.
Entrepreneur Summit to Empower Hispanic Businesses to Grow LA’s Economy
Univision Los Angeles will host the 2018 POSiBLE LA Entrepreneur Summit, a one-day event to empower aspiring business owners to develop their ideas and grow their businesses.
EstrellaTV To Premiere “La Promesa”
EstrellaTV will debut the thrilling human trafficking drama “La Promesa.
Federal Commission on School Safety Meeting to Focus on Effects of Entertainment, Media, Cyberbullying and Social Media on Violence and Student Safety
U.S. Secretary of Education Betsy DeVos announced the Federal Commission on School Safety (FCSS) will meet this week to gain more insight into how entertainment, media, cyberbullying and social media may affect violence and student safety.
2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S [REPORT]
The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-market Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 markets surveyed, below Russia and South Africa.
Why surprise alone does not build a brand
A paper published in WARC claims that surprise is the secret ingredient when it comes to building a brand, but how does this finding hold up in the face of testing people’s emotional response to over 30,000 ads? Not well. by Nigel Hollis
Mobile Soon to Pass TV in Time Spent [PODCAST]
Americans are spending less time with most major media, with one major exception: smartphones.
Telemundo Deportes wins PROMAXBDA AWARDS for excellence in Entertainment Marketing & Design
With the 2018 FIFA World Cup™ underway, the exclusive Spanish-language broadcaster, Telemundo Deportes, announced that it has been honored with four prestigious international awards for excellence in promotion, marketing and design to promote the tournament in North America.
The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics
Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.
Despite Scandals, World Cup Remains Marketers’ Draw
It’s a somewhat tarnished event, of course. First of all: It’s in Russia, and the process by which the country won that honor was tied in with now-proven voting irregularities that ultimately cost then FIFA boss Sepp Blatter his job, and countless regional association leaders their freedom as they are either being prosecuted or are in jail.
Republica Selected As Marketing Agency Partner for Miami Super Bowl 2020
The Miami Super Bowl 2020 Host Committee has selected Miami-based advertising and communications agency Republica as its agency partner. Republica will provide marketing services to Miami Super Bowl 2020 including branding, advertising and channel strategy.
Casanova//McCann Hires Its First Director of Digital Services
Casanova//McCann announced today the addition of Jonathan Lackey to its staff in the newly created position of Director of Digital Services.
Plagiarism in advertising
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- Advertising is under fire.
- As a business, as an industry, as a cultural agent.
- Our relevance and our legitimacy as creators and guardians of the canon and its values is called into question literally 24/7.
- In the age of social media, everything we “create” is scrutinized and torn apart ipso facto by some troll with too much time in his or her hands.
- Everything our creatives come up with seems to be tin-eared, flat-footed or offensive in some way or other.
- Fair enough.
- Question is, do we really “create” in the ad business.
DCAProSearch announces Rebranding
Dallas-based executive search firm, DCAProSearch, announced the rebranding of its firm to represent all diverse markets in the areas of advertising and marketing professionals in this new digital age.
