In the latest episode of “Behind the Numbers,” a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer’s annual industry-by industry-ad spend forecast and report series.
Do gendered social norms influence survey reports of “objective” economic outcomes? This paper compares the earnings reported for husbands and wives in the Current Population Survey with their “true” earnings from administrative income-tax records.
Call it a target market, tribe or online community: In all cases, building an audience for your tech products, services or solutions is key to maintaining a competitive edge
back-to-school (B2S) season is the second-biggest shopping season of the year, with 29 million households across the United States planning to spend a total of $27.6 billion. To capitalize on this shopping sprint, retailers should consider taking a closer look at where consumers are planning to shop, what items they are planning to buy, and how digital will likely influence their decisions.
Isaac Lee has resigned from his post of Chief Content Officer at Univision. This comes on the heels of him being removed from the same position at Televisa a couple of months ago.
Different brands in different categories require different growth solutions. This fact should go without stating, but why then do so many people seem intent on applying a one-size-fits-all solution? If everyone follows the same growth strategy it is a recipe for stalemate, not checkmate. by Nigel Hollis
Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. Our recently released Nielsen CMO Report 2018 sheds light on the strategic and organizational challenges CMOs face as they adapt to unprecedented change in the marketing landscape.
Millennials expect more from brands. From the shoes they wear to the coffee they Instagram, brand choices are increasingly used to project values in public and online, elevating the need for brands themselves to be value-conscious.
By Gonzalo López Martí – Creative director / LMMiami.com
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population. And that number is growing—quickly. In fact, according to the U.S. Census, the U.S. will be a multicultural majority nation by 2044, meaning that African Americans, Asian Americans and Hispanics together will comprise 50% or more of the population.
Setting your team up for success is tougher than ever. One reason is that, at many companies, the individual players aren’t using the same playbook. As a result, they’re working at cross purposes like the runners in Monty Python’s “100 Meter Dash for People With No Sense of Direction.”
The ANA (Association of National Advertisers) has updated its media agency contract template for advertisers that includes new provisions and revised definitions intended to increase transparency between clients and agencies.
In our report How Disruption Can Fuel Brand Growth we argue that significant brand growth results when a brand does something different that challenges established category rules or existing brand perceptions. But how does that fit with the need for brands to build consistent memories and brand assets? by Nigel Hollis
This year’s U.S. CEO Outlook finds CEOs ardently pursuing growth and technology-driven disruption, buoyed by high confidence in the U.S. economy and their own growth prospects.
The World Cup is not only becoming more popular among women but also increasingly effective in reaching female football fans. As England reaches the quarter finals, our data shows it’s time for advertisers to reevaluate their targeting strategies accordingly.
Has FCC Chairman Ajit Pai’s championing of “AM revitalization” through the introduction of FM translators as a rebroadcast outlet truly revitalized the radio industry? Absolutamente … says Hispanic radio veteran George Mier. Thanks to translators serving Tampa and Orlando, his family’s Q Broadcasting is soaring in Central Florida. We learn all about Q’s new heights in this Hispanic Radio Podcast hosted by RBR+TVBR’s Adam Jacobson. Courtesy of Radio & Television Business Report
What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.
In federal court in Brooklyn, US Imagina, LLC (“Imagina US”) pleaded guilty to a criminal information (the “Information”) charging it with two counts of wire fraud conspiracy in connection with the participation of two of its senior executives in schemes to pay more than $6.5 million in bribes to high-ranking officials of the Caribbean Football Union (“CFU”) and four Central American national soccer federations to secure media and marketing rights to those federations’ World Cup qualifier matches.
Community Marketing & Insights (CMI) has released its 12th Annual LGBTQ Community Survey® report. 40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to gain wide representation from across the community.
The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.
