Recruiting enough workers to fill the hundreds of thousands of temporary positions needed to take the 2020 Census won’t be easy, given the current economic climate, but the Census Bureau is more than up to the challenge.
In this latest Hispanic Radio Podcast, Adam R Jacobson has a candid conversation with a Latina consumer of both English-language and Spanish-language radio in Miami. She’s an immigrant and has her favorite stations, which she listens to both in the car and at home. What does she like? Listen now and learn!
Univision Communications (UCI) announced that the 15th edition of “Premios Juventud” (PJ 2018), has attracted major sponsors looking to connect with the show’s young and diverse audience. M&M’S®, Neutrogena are back after a successful first year in 2017, joining long-standing partners, McDonald’s, State Farm® and T-Mobile.
Which would you prefer? Disruptive growth or marginal gains? I suspect most of us would opt for disruptive growth. But while companies need to continuously seek ways to disrupt their category, few will find a meaningful way to do so – in part because of a limited view of what might be disruptive – and in the absence of disruption cumulative marginal gains can still produce a nice return. by Nigel Hollis
Research has shown Millennials are significantly less likely than prior generations to own homes or automobiles — and the rise of the sharing economy has only further illustrated and accelerated that point. But, the one thing Millennials are spending money on is travel. As a generation known for valuing experiences over ownership, it’s no surprise that 61% of affluent Millennials claim they “live to travel.”
Entravision Communications Corporation announced it has appointed Liliana Aristizabal as Senior Vice President of Eastern Region Sales, effective immediately. Ms. Aristizabal will be based in New York, and oversees Entravision’s national spot TV, radio and Entravision Solutions on the East Coast.
Telemundo Deportes announced three-division World Champion and former Olympian athlete Abner Mares returns to join Boxeo Telemundo’s announce team and serve as a special correspondent for all major fights for Titulares y Más, after having served as an analyst for Telemundo’s coverage of the 2016 Rio Olympics.
With declining ratings and Univision’s poor financial state grabbing headlines of late, Lee emerged as a central figure among those seeking to put a finger on why Univision now lags Telemundo at both 9pm and 10pm weeknights. By Adam Jacobson
In the latest episode of “Behind the Numbers,” a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer’s annual industry-by industry-ad spend forecast and report series.
Do gendered social norms influence survey reports of “objective” economic outcomes? This paper compares the earnings reported for husbands and wives in the Current Population Survey with their “true” earnings from administrative income-tax records.
Call it a target market, tribe or online community: In all cases, building an audience for your tech products, services or solutions is key to maintaining a competitive edge
back-to-school (B2S) season is the second-biggest shopping season of the year, with 29 million households across the United States planning to spend a total of $27.6 billion. To capitalize on this shopping sprint, retailers should consider taking a closer look at where consumers are planning to shop, what items they are planning to buy, and how digital will likely influence their decisions.
Isaac Lee has resigned from his post of Chief Content Officer at Univision. This comes on the heels of him being removed from the same position at Televisa a couple of months ago.
Different brands in different categories require different growth solutions. This fact should go without stating, but why then do so many people seem intent on applying a one-size-fits-all solution? If everyone follows the same growth strategy it is a recipe for stalemate, not checkmate. by Nigel Hollis
Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. Our recently released Nielsen CMO Report 2018 sheds light on the strategic and organizational challenges CMOs face as they adapt to unprecedented change in the marketing landscape.
Millennials expect more from brands. From the shoes they wear to the coffee they Instagram, brand choices are increasingly used to project values in public and online, elevating the need for brands themselves to be value-conscious.
By Gonzalo López Martí – Creative director / LMMiami.com
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population. And that number is growing—quickly. In fact, according to the U.S. Census, the U.S. will be a multicultural majority nation by 2044, meaning that African Americans, Asian Americans and Hispanics together will comprise 50% or more of the population.
Setting your team up for success is tougher than ever. One reason is that, at many companies, the individual players aren’t using the same playbook. As a result, they’re working at cross purposes like the runners in Monty Python’s “100 Meter Dash for People With No Sense of Direction.”
The ANA (Association of National Advertisers) has updated its media agency contract template for advertisers that includes new provisions and revised definitions intended to increase transparency between clients and agencies.
