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Hispanic Radio Podcast: Regional Mexican’s Power Play

With all of the changes seen in the U.S. Hispanic market over the last two decades, there’s one remarkable constant that’s been seen: The top Spanish-language radio format today is the same format that dominated the ratings in 1998. How is this the case? As the GSM for one of America’s top Regional Mexican stations shares in this exclusive Hispanic Radio Podcast, the format successfully evolved along with the listening population

Why TV Sales Reps Worry About Tech Shake-Ups

Compared with digital, the TV ad landscape changes at a glacial pace. But some of TV’s largest players are trying to overhaul its underlying technologies, which is giving some industry insiders anxiety.

LATV launches LGBTQ Latinx Talk Show

“Glitterbomb” is an explosive pop-culture talk show hosted by an entirely gay, Latino, Hollywood-insider panel featuring “Entertainment Weekly” senior editor Patrick Gomez, iHeartRadio personality Alexander Rodriguez, and actor Enrique Sapene.

2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S [REPORT]

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-market Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 markets surveyed, below Russia and South Africa.

Why surprise alone does not build a brand

A paper published in WARC claims that surprise is the secret ingredient when it comes to building a brand, but how does this finding hold up in the face of testing people’s emotional response to over 30,000 ads? Not well.  by Nigel Hollis

Despite Scandals, World Cup Remains Marketers’ Draw

It’s a somewhat tarnished event, of course. First of all: It’s in Russia, and the process by which the country won that honor was tied in with now-proven voting irregularities that ultimately cost then FIFA boss Sepp Blatter his job, and countless regional association leaders their freedom as they are either being prosecuted or are in jail.

Plagiarism in advertising

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • Advertising is under fire.
  • As a business, as an industry, as a cultural agent.
  • Our relevance and our legitimacy as creators and guardians of the canon and its values is called into question literally 24/7.
  • In the age of social media, everything we “create” is scrutinized and torn apart ipso facto by some troll with too much time in his or her hands.
  • Everything our creatives come up with seems to be tin-eared, flat-footed or offensive in some way or other.
  • Fair enough.
  • Question is, do we really “create” in the ad business.

DCAProSearch announces Rebranding

Dallas-based executive search firm, DCAProSearch, announced the rebranding of its firm to represent all diverse markets in the areas of advertising and marketing professionals in this new digital age.

When it Comes to the Language of Fútbol, Hispanic Americans Know it Best

Around the globe, few things are as ubiquitous as the sport of fútbol, le foot, calcio, or, as it’s called in the U.S., soccer.  While Americans have their own special moniker for it, the sport has certainly made its own imprint in the U.S. Soccer’s influence and power in the world of televised sports is no exception.  Behind this driving force are U.S. Hispanic viewers, whose consumption habits give televised soccer a unique and powerful profile.

Spanish Dominant Gen Z, Millenials and U.S. Born Drive Financial Optimism

Gen Zers and Millennials are the most optimistic compared to the other generations while Boomers are significantly less optimistic on how they view their finances for 2018. Additionally, U.S. Born are significantly more optimistic than the larger base of Foreign Born and those born in Puerto Rico and moved to the U.S. 

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