In our report How Disruption Can Fuel Brand Growth we argue that significant brand growth results when a brand does something different that challenges established category rules or existing brand perceptions. But how does that fit with the need for brands to build consistent memories and brand assets? by Nigel Hollis
This year’s U.S. CEO Outlook finds CEOs ardently pursuing growth and technology-driven disruption, buoyed by high confidence in the U.S. economy and their own growth prospects.
The World Cup is not only becoming more popular among women but also increasingly effective in reaching female football fans. As England reaches the quarter finals, our data shows it’s time for advertisers to reevaluate their targeting strategies accordingly.
Has FCC Chairman Ajit Pai’s championing of “AM revitalization” through the introduction of FM translators as a rebroadcast outlet truly revitalized the radio industry? Absolutamente … says Hispanic radio veteran George Mier. Thanks to translators serving Tampa and Orlando, his family’s Q Broadcasting is soaring in Central Florida. We learn all about Q’s new heights in this Hispanic Radio Podcast hosted by RBR+TVBR’s Adam Jacobson. Courtesy of Radio & Television Business Report
What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.
In federal court in Brooklyn, US Imagina, LLC (“Imagina US”) pleaded guilty to a criminal information (the “Information”) charging it with two counts of wire fraud conspiracy in connection with the participation of two of its senior executives in schemes to pay more than $6.5 million in bribes to high-ranking officials of the Caribbean Football Union (“CFU”) and four Central American national soccer federations to secure media and marketing rights to those federations’ World Cup qualifier matches.
Community Marketing & Insights (CMI) has released its 12th Annual LGBTQ Community Survey® report. 40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to gain wide representation from across the community.
The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.
According to a recent Gallup poll, “advertising practitioners” ranked in the bottom four of least ethical and honest professionals, just slightly ahead of congressmen, lobbyists and car salesmen.
Recent surveys have highlighted growing unease among consumers about the power and possible political leanings of big technology companies. In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver joins us to dig into the data.
Audio plays an important role in the daily lives of hundreds of millions of Americans, and the listening audience of radio is as diverse and varied as the fabric of the American melting pot itself. In fact, radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers; 75 million of whom tune in each week. In the first quarter of 2018, the radio reached 92% of Black consumers each week and 96% of Hispanic consumers.
When it comes to Hispanics’ attitudes and behaviors, there are a few well-known truths: their strong sense of family and community, their high work ethics, their spontaneous take on life, and their undeniable sense of optimism. By Isaac Mizrahi – Co President, Chief Operating Officer / ALMA
Marriage looks a lot different today in many ways than in years past. As our nation becomes more racially and ethnically diverse, so are married couples.
Univision Communications is considering selling off its Fusion Media Group, which includes websites Gizmodo, Deadspin, Lifehacker and The Root and a stake in The Onion’s parent company. The potential move comes as the financially struggling Spanish-language media company pursues a major restructuring following a dramatic leadership change in June. Courtesy of InsideRadio
A couple of weeks ago I was at Cannes Festival of Creativity and was struck by an interesting divergence within the creative industry. On one hand we had brands trying to hack the cultural conversation and on the other we had brands using AI to personalize their ads. But could the two trends be mutually exclusive? by Nigel Hollis
Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.
What does a CMO do today? Turns out, it can be hard to define. First and foremost, CMOs have a direct effect on the way customers engage with a company or brand, but they are also regularly confronted with a multitude of challenges that don’t necessarily have anything to do with “marketing.”
The ad industry duopoly of Google and Facebook may not be all-powerful, but it is still feared by many advertisers.
NBCUniversal Telemundo Enterprises released the groundbreaking study, “La Ola de la FIFA 2018” as part of the most comprehensive World Cup research initiative in the U.S. around soccer fandom.
In its continuing effort to provide the highest level of care and service to the diverse populations, Florida Blue’s internal agency Guidewell Connect has engaged full-service marketing firm Pinta
