For decades, the foundation of market research rested on one powerful tool: the survey. It was the standard way to understand consumers, what they like, want, and feel. Researchers spent years mastering the art of crafting questions, selecting the right sample, and interpreting the answers. And for a long time, that worked well. But over … Read more
By Buzz Hays Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools. To read more, … Read more
A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). By the third quarter of 2025, Gartner predicts 60% of consumers will … Read more
CMOs Pursue Productivity Gains As Marketing Budgets Stagnate CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets represented 7.7% of overall company revenue (see Figure 1).The annual Gartner 2025 CMO Spend Survey … Read more
By Christopher Heine The media landscape is undergoing a seismic shift. Traditional media pillars are crumbling, giving way to a dynamic new ecosystem populated by influencers, creators, and niche players. Once-straightforward paths to consumers have splintered into a complex web of platforms, personalities, and algorithms. For brand advertisers, it’s both a challenge and an … Read more
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, released the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, led by John Deighton, Harold M. Brierley Professor of Business Administration Emeritus, Harvard Business School. The quadrennial study, first published in 2008, tracks the … Read more
Cities of all sizes grew on average from 2023 to 2024 with Southern and Western cities experiencing accelerated growth. Topping the list of fastest-growing cities was Princeton, Texas with a remarkable 30.6% growth rate, according to the U.S. Census Bureau’s Vintage 2024 estimates released today. New York City, Houston and Los Angeles saw the greatest numeric … Read more
By Pierre Bouvard What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 305 media agencies and brands commissioned … Read more
By Gabrielle White In the current state of marketing production, marketers must consider ways to keep up with competition and produce high volumes of content while maintaining quality and effectiveness. APR sought to highlight such considerations and more in its annual report, “2025 Marketing Production Trends.” To read more, CLICK HERE. Courtesy of The Association … Read more
Latin music is no longer a niche. It’s a global phenomenon reshaping how brands navigate an increasingly digital and culturally diverse landscape. Streaming platforms are breaking down barriers to discovery, giving artists instant access to global audiences and perpetuating cultural diffusion across borders. But with that access comes disruption and a need to rethink how … Read more
The ANA and Evergreen Trading partnered on research to understand usage and attitudes on the media buying models of broker/agent versus principal. For decades advertising and media agencies have acted as brokers/agents for their clients. An agent is authorized to act on another’s behalf, with their best interests in mind and in a transparent manner. … Read more
By Rishad Tobaccowala 1. Be Distinctive Companies, brands, and individuals which succeed are ones that differentiate themselves. Stand for something . Have a distinct point of view. Provide a different perspective. Craft a culture and a way of working. Build a network and teams of diverse and the different and let them be them and … Read more
MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive … Read more
TelevisaUnivision, the world’s leading Spanish-language media company, unveiled a bold, content-led vision for the future at its 2025 Upfront presentation – one grounded in the company’s cultural authority, creative scale, and deep-rooted connection to America’s most influential and fastest-growing consumer group: U.S. Hispanics. Taking the stage at Hall de Lumières in downtown Manhattan, Donna Speciale, President … Read more
A recent Gartner study of 25 CEOs and CFOs that found that only 22 percent of the respondents say their CMO has significantly clarified marketing accountabilities. Amidst other disturbing trends, CMOs now must do whatever they can to get back into the good graces of the C-suite. They can start with these three tips from … Read more
The Latin Recording Academy announced the debut of their new podcast, Grammofonías. The series debuted with six episodes featuring conversations between 12 renowned artists that explore themes from artistic creativity, friendship and gender to mentorship and musical inspiration, among others. The featured artists are part of a diverse group that is representative of The Latin … Read more
NBCUniversal Telemundo Enterprises introduced its Upfronts programming slate for the 2025-26 season, showcasing its vision for shaping the future of Spanish-language media with multiplatform content created by Latinos, for Latinos. Telemundo is increasing its commitment to live content, with over 70 percent of its lineup airing live—nearly 5,000 hours in 2025-26—solidifying its position as the … Read more
Canela Media, a leading technology and innovation multicultural media company, today announced a bold slate of audience engagement and data innovation at its annual Upfront Lunch in New York City. With its ecosystem now reaching 60 million monthly active users, the company is solidifying its position as a premier partner for advertisers seeking scaled, authentic … Read more
By Andre Banks Advertising has a trust problem. Consumers are skeptical, and for good reasons. Misinformation floods their feeds; ad saturation makes them tune out and opaque algorithms dictate what they see. Brands aren’t just caught in the crossfire – they’re often funding the very problem they need to solve. To read more CLICK HERE. … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ My prophecy is that AI will not engage us with epic content and/or spectacular special effects. Bombastic CGI, car chases, explosions, death-defying acrobatics have become too easy. AI will make all this undistinguishable from live action. It will render super productions obsolete and, consequentially, boring, trite. Thing … Read more
