Article placement: Top News

Holding Company Consolidation: The Omnicom/IPG Merger and Implications for Communicators and Clients

By Claudia Gioia – Co-Founder and Managing Partner PERCEPTUAL ADVISORS. Business Communications Executive | Marketing, Communications, Crisis Communications & Public Affairs Expert Consultant The announcement of Omnicom Group’s acquisition of Interpublic Group (IPG) may seem like a blockbuster moment in the marketing world and it is. Still, arguably, it’s more indicative of a failing model … Read more

The big just got even bigger (but not better)

  By Amar Chohan – Founder – Department of Creative Affairs. As I write this, Omnicom has confirmed that it plans to buy IPG for around $14 billion. If completed, it would create the world’s largest advertising holding company. The industry headlines make it sound inevitable. Scale is everything. Except… is it? The Orchestra trap … Read more

Roberto Alcazar to head Horizon Media new entity One Horizon

Horizon Media unveiled One Horizon, a full-service, general-market advertising agency. This new agency underscores Horizon Media’s evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections. Building on a robust year-over-year growth of 35% across content services within Horizon enterprise, One … Read more

Omnicom to Acquire Interpublic Group to Create Premier Marketing and Sales Company

Omnicom and The Interpublic Group of Companies, Inc. announced their Boards of Directors have unanimously approved a definitive agreement pursuant to which Omnicom will acquire Interpublic in a stock-for-stock transaction. The combined company will bring together the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the … Read more

Media Innovation to Propel the Global Ad Market Towards the Trillion Mark

The winter update of MAGNA’s “Global Ad Forecast” reveals that media owners’ net advertising revenues (NAR) reached $933 billion in 2024, growing +10.3% over 2023. This is in line with MAGNA’s mid-year prediction (+10.0%) and a significant acceleration on the global growth recorded in 2023 (+6.4%). +10.3% is the strongest growth rate observed by MAGNA … Read more

Do Marketers Have the Time & Resources to Boost Efficiency and Performance?

By Cliff Campeau According to a recent McKinsey & Company study, marketers believe that they are being asked to “do more, with less.” Further, many survey respondents feel ill-equipped to deliver on the expanded expectations of the marketing department. To read more, CLICK HERE. Courtesy of The Association of National Advertisers  

Advertising Is Being Lost in Translation

By Chris Novak On the surface, Sofia Coppola’s Lost in Translation is about two foreigners navigating a place where they don’t speak the language. However, the real message is that even when people share the same words, the real meaning can still be lost as it is translated into different personal contexts. To read more, … Read more

Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media

As the beauty and skincare industry evolves, it increasingly reflects the diverse cultural landscape among consumers. Latina skincare highlights the unique blend of tradition, culture, and modern influence that shapes beauty routines across generations. Latina beauty practices are deeply connected to cultural identity, family traditions, and a growing interest in natural, evidence-based skincare solutions. Social … Read more

Earning trust as gen AI takes hold: 2024 Connected Consumer

In this fifth edition of Deloitte’s Connected Consumer study,1 we continue to report on US consumers’ digital lives. The Deloitte Center for Technology, Media & Telecommunications surveyed nearly 4,000 US consumers in June 2024, asking them about their tech-device and -services spending, online activities, perspectives on digital life, digital boundaries, data privacy and security concerns, … Read more

Empathy and AI Shape Today’s Leading Customer Experiences [REPORT]

Top performing US companies in customer experience leverage values-based empathy, personalization, AI, and other innovative technologies to gain a competitive edge, according to the new KPMG US Customer Experience Excellence (CEE) report. In its tenth year, the survey of over 10,000 US customers across 316 brands shows that top performing companies, including those in the … Read more

MUJERES LATINAS EN ACCIÓN: A Story 50 Years in the making ……

After an exclusive premiere in Chicago, Illinois, Mujeres Latinas en Acción (Mujeres) is elated to announce the first official Puerto Rico screening of the documentary, Mujeres Latinas en Acción: A Story 50 Years in the Making by filmmaker, Glorimar Marrero-Sánchez at the Caribbean Cinemas Fine Arts Miramar on Wednesday, December 11, 2024. Mujeres Latinas en … Read more

Entravision’s White House Correspondent Stephanie Ochoa Honored with 2024 Foreign Press Excellence Award

Entravision is proud to announce that Stephanie Ochoa, its White House News Correspondent, will be awarded the prestigious 2024 Foreign Press Excellence Award by the Association of Foreign Press Correspondents in the USA (AFPC-USA). The honor recognizes Ochoa’s commitment to delivering reporting that bridges diverse perspectives and serves the Latino community. Known for her incisive … Read more

Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving

Premium drinks company Diageo North America, Mothers Against Drunk Driving (MADD), the National Football League (NFL), and Uber Technologies, Inc. join forces in a unique partnership to launch “Take a Minute. Make a Plan.” Football games provide fans with unforgettable moments of celebration, but planning to never drive impaired is just as important as the pregame … Read more

How Music is Listened to in the U.S.

What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music. If podcast catalogs go back … Read more

The real cost of business abandoning inclusion

By Lisette Arsuaga, Co president and co CEO Following Walmart and others’ withdrawal from DEIB initiatives, consultant Lisette Arsuaga explains how these businesses are out of sync with real Americans’ expectations. To read more, CLICK HERE.  

WARC Teams With Audacy To Address ‘Audio Investment Gap’

By Adam Jacobson Fresh research, released by WARC Advisory in partnership with audio content creation and distribution company Audacy, seeks to destroy “the barriers behind the audio investment gap” by tackling several “misperceptions” driving what the company that recently emerged from bankruptcy protections says are “driving the under-utilization of audio by marketers.” To download report, … Read more

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