Brand building transforms as the speed of business accelerates
2018 has been a record year for the BrandZ Top 100 Most Valuable Global brands. Following a 21 percent brand value increase – equivalent to the GDP of Switzerland – the total value of the BrandZ Global Top 100 has reached a staggering $4.4 trillion. It is no surprise that tech and tech-related brands such as Google, Amazon and PayPal lead the way, but this year the ranking holds a mirror to world events as we see a growing battle for dominance between the East and West as the number of Chinese brands in the ranking increased and dominated the list of fastest risers. by Guest Contributor Doreen Wang
There has never been a more dynamic and challenging time to be a marketer. Since the advent of the internet, fueled by available high-speed access and ignited by the proliferation of powerful new devices, marketers have more access to consumers than ever before. We’re awash in data and should be living in a nirvana of actionable insights. By Brett House, VP Product Marketing and Strategy
The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and programmers, including content on over-the-top streaming services that don’t accept conventional forms of advertising.
Automation and artificial intelligence (AI) are transforming businesses and will contribute to economic growth via contributions to productivity. They will also help address “moonshot” societal challenges in areas from health to climate change.
The Culture Marketing Council (CMC) believes that the addition of the citizenship question will decrease census participation, causing the census to yield inaccurate results.
Most companies take an internally oriented approach to organizing around products, processes and functions such as risk management and marketing. But a few pioneering companies have begun to organize around how customers experience their products and services. They have decided that the well-developed metrics and processes for product and functional management don’t provide a reliable compass for tracking the overall experience.
In this latest Hispanic Radio Podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, veteran national sales pro Jose Villafañe — recently appointed Head of Sales and an Advisory Board member for MLC Media — discuss the top things a radio station should consider when evaluating syndicated programming for a key daypart.
Empowerment of customers has required almost every business to transform, whether they know it or not, and customer journeys need to be ex-examined if true CX transformation is to be achieved.
Education is highly valued in the United States as a means to acquire skills and experience that allow individuals to realize greater earnings over the course of their working lives.
When I was a kid growing up in Colombia, I remember my Dad explaining the game of soccer (aka fútbol) to a visitor from Kansas. He said, “Soccer is a ballgame with two teams, each consisting of 11 players… and Germany always wins!” By Miguel Gomez Winebrenner, Principal, Ahzul
Soccer is not only one of the most popular sports in the world, but it’s one that has become an integral part of describing our culture in most of the countries in Latin America. We have all experienced and talked about memorable moments of happiness, excitement, surprise and disappointment. Our passion for soccer unites us and helps us, for a moment, to take our mind off of difficult times our countries may be facing. By: Claudia Gioia, Hill+Knowlton Strategies President, CEO Latin America & the Caribbean
Live TV isn’t dead yet but it’s taken a major hit across all viewing audiences, according to a new study released by ThinkNow, a technology driven cultural insights agency.
Entravision Communications Corporation announced it has acquired Smadex, a digital advertising technology company. 
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons
If you had to know one thing about Hispanic radio, it is this: There is no such thing. There are, in fact, at least 20 forms of Latino radio in America, reflecting the 20 countries of origin of this country’s Hispanic population, each different. That explains the vitality of Hispanic radio and its rich diversity. It also explains the vitality and diversity of Hispanic culture in America. By Court Stroud
In anticipation of this week’s 2018 FIFA World Cup Russia™ kickoff, Telemundo Deportes, NBCUniversal Telemundo Enterprises’ sports division, announced digital activation plans and partnerships ensuring the most complete, digital and linear tournament experience for all fans. In addition to the Spanish-language live streaming of all 64 World Cup matches on Telemundo Deportes En Vivo and the NBC Sports apps, new digital initiatives surrounding the network’s coverage of the tournament will include a full-service virtual reality experience, which will be available on the Telemundo Deportes VR App, World Cup highlights customized with musical GIFs through Gifnote.com, a soccer Emoji keyboard with Sportsmania, GOAL! SHOOTOUT – for the Instant Games platform on Messenger and Facebook and an interactive bracket (or “quiniela”) experience.
ANA (Association of National Advertisers) members widely oppose the addition of a “citizenship” question to the 2020 U.S. Census Bureau forms because they fear it would create inaccurate data that could lead to misallocated marketing resources, according to a new survey.
After having won the Grand Prix and a Gold Award at the recent 2018 Culture Marketing Conference (CMC) in Los Angeles, last week, a film made possible by AARP about family caregiving among U.S. Hispanics, created by d expósito & Partners, has now won the 2018 Big Apple Award from the Public Relations Society of America.
The World Cup will account for one in ten of every new ad dollars spent on advertising globally this year. That’s the takeaway from Zenith’s report this year, which predicts the tournament will add $2.4bn to global advertising this year.
The FIFA World Cup is approaching fast, and people around the world are planning to watch it – in a social setting. Globally, more than eight in ten people (84%) report that they will watch the games with friends and family. About half (49%) plan to join with work colleagues.
