Over 120 million strong in the U.S., multicultural Americans make up a large, young and growing segment. In fact, 24% of households in the U.S. are considered multicultural, and the growth shows no signs of slowing down. By 2020, Nielsen expects the Hispanic population in the U.S. to grow by 6.8 million, complemented by an additional 2.3 million Asian-Americans and 1.8 million African-Americans.
For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods (FMCG) industry.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Debra Aho Williamson and Nicole Perrin dig into influencer marketing: How influential is it, really? And are marketers taking the opportunities (and the risks) seriously?
Univision Communications Inc. (UCI) announced the launch of Se Habla USA, a purpose-driven campaign to promote the value of diversity, inclusion and the important role Hispanic culture and Spanish language play in America.
Welcome to the third installment of a trilogy -or maybe a tetralogy- that will attempt a detailed SWOT analysis of the various paths a marketer can choose when hiring talent to roll out its communication campaigns. The first installment two weeks ago addressed the various strengths, weaknesses, opportunities & threats of using in-house agencies* for such purposes. Last week the topic was conventional agencies** (conventional as in Madison Avenue-style shops). By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Brands might be more self-aware than you think. Some 40% admit personalization is creepy—at least according to a December 2017 survey from InMoment, a customer experience provider.
PACO Collective (PACO) is joining forces with Pork & Mindy’s to create memorable moments surrounding food, music, and art across Chicagoland and nationwide.
The convergence of demographic trends, business outcomes and new research strongly suggests that female leadership is good business. The dominance of Millennials and the rapid growth of our multicultural population are fueling a cultural shift towards compassion, collaboration, connection, diversity and change at home and in the workplace. Couple this with the First Round Capital findings reported in Forbes revealing that companies with female founders performed 63% better than those with all-male founding teams. So why is it that female founders received just 2.2% of all Venture Capital funding as reported in Fortune? By Mary Ellen Holden
More than nearly any other fast-moving consumer goods (FMCG) sector, the beauty industry is guided by trends. And over the last few years, multiple trends have emerged with the promise that they will redefine the future of beauty. From balayage to activated charcoal, it seems like the next big thing can come from just about anywhere. And while that’s more true than ever, how are you supposed to know when something really is a thing, and when it’s just a flash in the pan?
Azteca America announced that the network has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a compelling video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life.
Telemundo announced it has named Francisco ‘Cisco’ Suarez to Executive Vice President of Primetime Realities and Specials. Suarez previously served as Senior Vice President of Special Events for Univision Communications Inc.
Cinelatino will air the U.S. premiere of the heartfelt black comedy Ella es Ramona (“She’s Ramona”) on Sunday, February 25, at 9:30pm ET/6:30pm PT & 11:00pm ET/8:00pm PT.
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will educate the sharpest minds in media, marketing and communications on how to amp up their multicultural marketing innovation at the CMC Annual Conference.
Recent industry surveys suggest that more than half of marketers are considering switching advertising agencies. In the perfect world, a marketing team and its agency (or agencies) provide mutual value in a long, healthy, fruitful relationship. By Marcos M. Sanchez – Managing Partner – Princeton10, LLP
A recent article on the Harvard Business Review site attempts to answer the question, what makes a brand successful in the digital age? The answer is that they focus on users not buyers. Sorry, I am not buying that. by Nigel Hollis
In barbaric and prehistoric times, before primitive man invented religion and prayed to gods for intercessions, man was isolated and alone, facing an uncertain and terrifying world that worked by its own logic. Would the sun rise every day? Would winter fade and spring follow in its stead? Would there be fish to catch, prey to hunt, rain for water and crops, bountiful harvests, cures for disease, pregnancy and babies, victory in war? Would the tribe flourish? Tribes were like advertisers today, looking for certainties and prosperity in a hostile world. By Michael Farmer
The 2017 Year in Sports Media report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.
For the seventh consecutive year, Goya Foods, Inc. will participate in the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFFⓇ).
Welcome to the second installment of a trilogy -or maybe a tetralogy- that will attempt a detailed SWOT analysis of the various paths a marketer can choose when hiring talent to roll out its communication campaigns. The first installment last week addressed the various strengths, weaknesses, opportunities & threats of using in-house agencies* for such purposes. Today: conventional agencies (conventional as in Madison Avenue-style shops, if you catch my drift). By Gonzalo López Martí – Creative director, etc./ LMMiami.com
