Northgate Gonzalez Market appoints Circus as its AOR
Northgate Market, a family-owned and operated Hispanic supermarket chain with 40 stores throughout Southern California, has named Circus its agency of record (AOR) effective immediately.
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U.S. Podcast Ad Revenues Reached Landmark $314 Million in 2017 [REPORT]
U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released by the Interactive Advertising Bureau (IAB) and conducted by IAB and PwC US. The research predicts even stronger returns in the years ahead, forecasting that podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.
Aspiration, delusion, self-image, self-loathing, positive discrimination, tokenism and Uncle Toms in advertising. Part 2
By Gonzalo López Martí – Creative director/ LMMiami.com
- As I said in the first installment of this piece last week, casting “regular folk” in advertising has been tried repeatedly with spotty results at best.
- When I say “regular folk” I mean “racially realistic”.
Product Purchasing Habits of U.S. Hispanic Shoppers [REPORT]
The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics and New Product Pacesetters.
GEN Z Rising [REPORT]
As the first crop of Gen Z talent joins the future workforce, new grads hold traditional work values with a digital spin. For the first time in years, there is an uptick in the number of new college graduates wanting to work for large companies. They are willing to commit and ready to roll up their sleeves. In return they want an engaging employee experience that takes full advantage of their degree, including the digital skills they bring to the table.
The Nielsen CMO Report 2018 [REPORT]
Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. CMOs made it clear that it’s not more data they’re looking for, rather better insight.
Successfully transitioning to new leadership roles
Every leadership transition creates uncertainty. Will the new leader uncover and seize opportunities and assemble the right team? Will the changes be sustainable? Will a worthy successor be developed? These questions boil down to one: Will the leader be successful?
Viewing Customers from the “Outside In”: Best Strategy for Multichannel Marketing
For brands and organizations eager to sharpen their multichannel marketing efforts, it’s the little things that count.
Are direct-to-consumer brands the future winners?
Randall Rothenberg, President/CEO of the Interactive Advertising Bureau (IAB), credits 2010 as the start of the direct-to-consumer brand revolution. That was the year Warby Parker was founded. But while a few direct-to-consumer brands have become relatively famous – like Dollar Shave Club which was acquired by Unilever for $1 billion – most remain largely unknown. What will the future bring? by Nigel Hollis
Hispanic Radio Podcast: The Marketer’s Media Mix [PODCAST]
Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, what is the mindset of the client when preparing a Hispanic media buy? Is radio an important part of the media mix right from the start? This latest Hispanic Radio Podcast with Zubi Advertising’s Isabella Sanchez provides some answers.
McDonald’s Is Betting on a Self-Service Future, Again
Mobile checkout is shaping up to be a big theme in 2018, but some restaurants are implementing digital kiosks in addition to offering mobile ordering apps. It’s just one more option for customers to choose from in an increasingly consumer-focused world.
Telemundo and Google team up for 2018 FIFA World Cup Russia Fan Experience
Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup RussiaTM, and Google announced a partnership that will bring Telemundo’s Spanish-language World Cup content to Google and YouTube for soccer fans across the U.S.
6 Ways Women Can Empower Themselves And Inspire Others
Women have faced many challenges throughout history, and the list is long of those who overcame adversity and became influential, inspirational figures.
HMG revamps management structure
HMG, the parent company of Hispanicize Events, announced that Cristy Clavijo-Kish and Katherine Johnson-Gunn have been named to lead the Hispanicize Events management team and are responsible for the planning and execution of all Hispanicize events.
First Grand Prix in Account Planning Excellence In the US Hispanic Market: AARP & d exposito & Partners
HispanicAd and the Culture Marketing Council celebrated the first ever Grand Prix in Account Planning in the US Hispanic Market after ten (10) years of our Account Planning Excellence Competition. The recognition was bestowed to AARP and New York based d expósito & Partners team for excellence in the HispanicAd Culture Account Planning Excellence (C.A.P.E.) awards competition. This is a first for our Industry and we look forward to more great account planning excellence and hope our Industry account planners get motivated to hone their craft in culturally focused account planning. We have set the benchmark.
CMC Announces 2018 Hall of Fame Inductees
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2018 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Award-winning agency trailblazers Daisy Expósito-Ulla, Monica Lozano and her family of media pioneers, Nick Mendoza, and Hector and Norma Orcí will be recognized during an awards gala at the 2018 AHAA Annual Conference taking place on Tuesday, June 5 at the Loews Hollywood Hotel in Los Angeles.
Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth
Planning, tracking, and optimizing advertising and trade spend has become table stakes for marketers at many consumer-goods companies. Despite those advances, consumer promotions and engagement (CPE) remains something of a forgotten area of marketing spend.
Top Ten Things To Avoid In Multicultural Marketing
‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where the American critical mass is Multicultural and ‘minority-majority’ is an oxymoron. The need to do Multicultural marketing right is painfully obvious. By Liz Castells-Heard
Carmen Boquin to promote Wonderful Pistachios
Wonderful Pistachios announced that sportscaster and TV personality, Carmen Boquín, will serve as the brand’s ambassador during the most important soccer event in the world.
Music + Social Networking: Harmony or Discord? [PODCAST]
Music and social networking seem like a natural fit, yet when these worlds have collided the results have been disappointing. In the latest episode of “Behind the Numbers,” we explore the reasons for those disappointments and contemplate what a successful music and social service might look like.
