Ad-Supported Media Continues to Rule as TV Continues to Evolve
While today’s media consumers have a greater choice of content through ad-free or ad-blocked environments, the belief that ad-supported media is on the decline is just not true, according to Peter Katsingris, Senior Vice President, Audience Insights, Nielsen. He noted that despite the changes in content availability through increased platform and device options “over the last 15 years, ad-supported media is still far more dominant and successful than perception may indicate.”
Whether they’re catching up on the news in the car or tuning in to true crime on the treadmill, chances are US consumers are listening to a podcast.
The fast-moving-consumer-goods industry has a long history of generating reliable growth through mass brands. But the model that fueled industry success now faces great pressure as consumer behaviors shift and the channel landscape changes. To win in the coming decades, FMCGs need to reduce their reliance on mass brands and offline mass channels and embrace an agile operating model focused on brand relevance rather than synergies.
Yes, the 72-million strong Millennial generation is coming into their own and are starting to buy stuff. Enamored marketers are salivating (or running scared) at the prospect of serving them. Older marketers, and students of consumerism, remember the defining impact of the last mega-generational cohort, the Baby Boomers; how they shaped consumer trends, created categories of products and services, and generally made or broke one’s business success. By Stephen Palacios, Principal, Ahzul
To really understand the attitudinal power of brands we need to look beyond the absolute scores and instead examine relative strengths and weaknesses. If more people say good things about a brand than claim to use it then that difference represents an opportunity to grow, provided that association has a positive relationship with business outcomes. by Nigel Hollis
Univision Communications Inc. (UCI) announced that Liz Blacker has been appointed to SVP of Branded Content Revenue. Effective immediately, Blacker will be based in New York and report to Lisa Valentino, EVP of Revenue Innovation for UCI.
By Gonzalo López Martí – Creative director, etc./LMMiami.com
Miami-based independent marketing communications firm CCOM Group announced the rebranding of its business to represent the fluent and ‘always-on’ nature of today’s culture and the agency’s relentless effort to help clients authentically navigate this new and evolved space.
Despite the headlines about digital disruption in financial services, big banks are actually holding their own. Globally, financial-services revenues have grown 4 percent annually over the past ten years (thanks largely to growth in emerging markets), and fintech start-ups and large tech companies have so far captured only tiny slivers of market share.
According to a new study from the Chief Marketing Officer (CMO) Council, news coverage about inaccurate, questionable and false digital media reporting measures have already caused 21 percent of marketers to pull back on advertising spend. More than 70 percent of brand leaders admit that negative news headlines have had an impact on budgets.
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
On May 25th, only 30 days away, the European Union will launch the greatest privacy experiment in history. On that date, the General Data Protection Regulation (GDPR) goes into effect. It will immediately impact the more than 508 million people who populate the EU and multi-millions more throughout the world who collect personally identifiable information about EU citizens. Despite the hopes and claims for these highly complex proposals, no one knows the true impacts of these stringent regulations.
In this latest Hispanic Radio Podcast from Streamline Publishing’s Radio + Television Business Report and Radio Ink, Liz Castells explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and seek long-term revenue growth.
When researching Brand Premium I interviewed a well-respected agency planner who told me that the most effective marketing campaigns traded on people’s anxieties and insecurities. I am not convinced their assertion is true but in today’s turbulent times perhaps brands should have a responsibility to accentuate the positive not add to the negative? by Nigel Hollis
KIDDOS Magazine, a Florida based, kids focused magazine, whose mission is to help strengthen the bonds between parents and their children by providing value-based content and activities, announced it will be partnering in 2018 with Amigos For Kids, a non-profit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, to coincide with National Child Abuse Prevention Month in April to help disseminate awareness and education of child abuse prevention.
Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, was inducted into the 69th Annual Advertising Hall of Fame® at a Gala Dinner and Induction Ceremony on Tuesday, April 24th, 2018 at Cipriani Wall Street in New York City. The AAF Hall of Fame is undoubtedly the highest honor bestowed by America’s Advertising Industry and it recognizes the most accomplished and legendary figures in advertising, bringing together the industry to celebrate the Biggest Night in Advertising.
