Retrans Impasse Forces Univision DISH Dump
Thousands of miles away in Russia, some of the most bruising battles in the world are being waged on a finely mowed pitch, as nations wage war against nations in the 2018 FIFA World Cup. The media company that lost the U.S. Spanish-language broadcast rights to Telemundo now finds itself in its own firefight, a swiftly escalating struggle that was already resulted in a war of words and exchanges full of accusations, finger-pointing and braggadocio. By Adam Jacobson
I attended the Cannes Lions Festival of Creativity for the first time this year (long overdue). One of the highlights was my participation in a discussion titled “Trust, Transparency and Driving Business Outcomes” with MasterCard CMO Raja Rajamannar that was led by Jay Sears, MasterCard’s Senoir Vice President Media Solutions. One of the issues discussed was progress being made improving trust and transparency between marketers and their agencies. Unfortunately, I feel that’s been a mixed bag. 
You’ve implemented a social media strategy—but is it effective? Measuring the return on investment for social media programs often is difficult for marketers. While many businesses are increasing resources to different social platforms, some struggle to determine whether these investments are worth it. It’s hard to see how much revenue a Facebook post has brought in, or whether a tweet has increased your bottom line. Instead of focusing on likes, shares, and followers, marketers must find meaningful data that reveals whether their content is working.
Unless you’re deep in the ad tech weeds on a daily basis, it’s easy to become overwhelmed by the industry’s perpetual changes. For those who need some catching up, here are a few charts that show how programmatic advertising is evolving.
Agencies, like brands, need consistency. Agencies used to have access to the C-suite within brands but that’s no longer the case. It’s time for agency leaders to step up and rebuild agency C-suite relevance again. By Thomas Barta
The implication: as more consumers avoid ads, marketers need to examine how they manage ad campaigns today and in the future, particularly if they are targeting groups with a higher propensity to do block ads or have relied on linear TV.
Can Spanish-language radio serve as a powerful platform for the expansion of a very regional brand that seeks wider growth opportunities? Yes. Louisiana-based roaster Community Coffee is using AMs and FMs targeting Hispanic consumers to great success in Texas. In this Hispanic Radio Podcast, advertising agency head Alex López Negrete — whose resume includes Spanish-language play-by-play for an NBA franchise — shares his thoughts on why radio works for advertisers.
During the last few years, television has undergone significant transformation, driven by the evolving ways people watch content and lead their lives. Shifts in audience behavior and demographics have led to a more fragmented media landscape, and the shifts have generated more programming that reflects the evolving demographics of an increasingly multicultural America. Gen Z (defined as people born between 1997 and 2016) is currently the largest generation in America—at 27% of the general population—and is the most diverse cohort after Millennials.
Risk drives reward. We’re all familiar with the financial maxim which defines investment return as a function of risk incurred. Can this construct also better describe how we view marketing investments? Organizations showing increased expenditure on stock buybacks and dividends relative to growth investments (advertising/marketing and R&D) tend to be more risk averse.
The data reflects the world people know and experience today. Patterns in that data may reveal opportunities for optimization, better steering behaviors in favor of a specific brand, but are unlikely to reveal opportunities for disruptive growth. by Nigel Hollis
Given how large the millennial generation is, more and more companies these days are keen on creating a collective millennial marketing strategy. By Danielle Ramirez
Young adults today are marrying at lower rates than previous generations, and self-reports suggest that a lack of economic security plays a role in the decline.
Ana G. Méndez University System (AGMUS) has been awarded the 2018 Excellence in New Communications Award in the Communications, Communities and Collaboration – Academic Division by the Society for New Communications Research of The Conference Board (SNCR) for the Tu Tienes Valor (You Have Courage) campaign.
A study released by the W.K. Kellogg Foundation (WKKF) and Altarum concludes that New Mexico’s future economic growth is linked to a healthier, better educated, more skilled and diverse workforce. “The Business Case for Racial Equity New Mexico: A Strategy for Growth” analysis also finds the state can realize a $93 billion gain in economic output by 2050 if racial disparities in health, education, incarceration and employment are eliminate
HipLatina’s platform educates and inspires consumers online through a team of experienced journalists, lifestyle bloggers and influencers who create and deliver expert, original content across the web and through social media.
