Consumers Want Brands to Take a Stand
Conventional wisdom has long dictated that companies avoid taking a political stance on issues for risk of alienating—or outright angering—potential customers.
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When Influencers Are A Good Influence For The Wrong Reasons
A few weeks ago I wrote about being authentic and genuine, both as a brand and a person. Unfortunately, there’s a downside to always being authentic, because that can lead to incredible rudeness. How do you balance “being yourself” with being professional in the workplace?
Spadavecchia named Executive Creative Director at GALLEGOS United
GALLEGOS United announced it has hired Dino Spadavecchia as executive creative director. Spadavecchia will oversee development and execution of creative concepts for all clients.
Marketers Miss Opportunity to Boost Brand Effectiveness [REPORT]
Kantar Millward Brown released a new AdReaction study that examines the global state of multichannel advertising campaigns. AdReaction: The Art of Integration guides marketers on how to best navigate the myriad channel choices and ad formats, while delivering effective, integrated campaigns, well understood across channels by consumers.
The Ever-Changing Face of Advertising…Changes Yet Again
In the 2018 RSW/US New Year Outlook Report, it unearthed a significant shift in the market that might have bigger, full service shops a bit concerned. Today, more so than years past, marketers are looking to fill voids left by specialty agency talent in their roster shops at what could be considered an alarming pace.
The data debate: creating fairer value exchanges between people and brands
Like it or not, our data is being harvested all the time and used to ‘personalise’ our online experience. Increasingly people are wary and are asking more and more questions about how their data is being used: and what they’re getting in return.
Future of Rewards [REPORT]
Virtual Incentives released original research in a paper entitled: “The Future of Rewards: How Consumers Value Rewards and Incentives.”
SBS Settles its Tortious Interference Lawsuit
Spanish Broadcasting System announced that it had reached an agreement with Grupo Radio Centro (“Grupo”) to settle the parties’ long-standing lawsuit. SBS filed a multi-million dollar lawsuit in February of 2016 immediately after Grupo hired an on-air radio personality from SBS’s KLAX-FM in Los Angeles, alleging tortious interference and unfair competition.
The Problem With Facebook
On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.
Media-Buying Continues To Migrate In-House
Media-buying will continue to migrate “in-house,” thanks to programmatic ad technology, and the No. 1 reason is “control,” according to results of a survey of advertisers and ad agency executives being released this week by digital media-buying technology firm Centro.
NBCUniversal Telemundo Enterprises launches Telemundo Global Studios
This new division consolidates the company’s domestic and international scripted production units under Santana’s leadership who will now be responsible for Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.
Does teamwork really work? Part 2
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Groupthink: the practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility.
- Despite its bad press, teamwork and its cousin, collaboration, are ubiquitous buzzwords in the current business realm.
- As is the case with many a slogan in the corporate world, most of those involved secretly hate it yet will rarely admit it.
- In our marketing & advertising racket, for instance, teamwork is a euphemism to describe the pesky and pervasive practice of letting a creative director take all the credit for a successful campaign in which dozens of people took part.
2018 Multicultural Economy Outlook
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016.
Consumer Confidence Among Hispanics in the U.S. is Strong Going into 2018
Consumer confidence is up among Hispanics in the U.S., who are optimistic about their financial situation going into 2018 despite continued dissatisfaction with U.S. President Donald Trump, according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.
Despite Greater Access To Marketing Technology – Businesses Still Struggle With Digital Readiness
A new study released by Wunderma in partnership with Penn Schoen Berland, finds that despite having access to more innovative marketing tools and systems than ever, 68% of global senior business decision makers (BDMs), are still struggling to bring their data, creative and technology together. Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.
Pre-testing in our mobile-first world
Canada’s Marketing Research and Intelligence Association (MRIA) held its annual Net Gain conference in Toronto late last year with the key note addressing the topic of copy testing in a mobile first world. by Nigel Hollis
Tracking the Growing FMCG Buying Power of Hispanic Consumers
Amid a relatively flat fast-moving consumer goods (FMCG) landscape, the growing buying power of the 57 million Hispanics in the U.S. is a definite opportunity for manufacturers and retailers. Notably, Hispanic consumers increased their dollar spending in the U.S. FMCG industry by 0.7% in the year-ended Oct. 28, 2017, while non-Hispanic spending was -0.1%. In fact, Hispanics out-spent non-Hispanic consumers in 12 of 16 primary FMCG categories over the past year.
American Predictions for 2018
In the latest Ipsos Global Advisor survey, Americans expect that 2018 will be a year of declining American hegemony, but a strong year for the global economy and innovation.
Facebook’s Trust Problem
Despite reporting strong financial growth and making attempts to expand its offerings beyond social media, the platform came under increasing fire from several quarters for various reasons, among them allowing offensive content to flourish and facilitating the purchase of discriminatory advertisements.
Some Marketers Feel Unprepared for AI
Marketers may be intrigued by new developments like artificial intelligence, augmented reality and voice search. But plenty worry that they are unprepared to work with emerging tech.
