2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S [REPORT]
The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-market Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 markets surveyed, below Russia and South Africa.
A paper published in WARC claims that surprise is the secret ingredient when it comes to building a brand, but how does this finding hold up in the face of testing people’s emotional response to over 30,000 ads? Not well. by Nigel Hollis
Americans are spending less time with most major media, with one major exception: smartphones.
With the 2018 FIFA World Cup™ underway, the exclusive Spanish-language broadcaster, Telemundo Deportes, announced that it has been honored with four prestigious international awards for excellence in promotion, marketing and design to promote the tournament in North America.
Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.
It’s a somewhat tarnished event, of course. First of all: It’s in Russia, and the process by which the country won that honor was tied in with now-proven voting irregularities that ultimately cost then FIFA boss Sepp Blatter his job, and countless regional association leaders their freedom as they are either being prosecuted or are in jail.
The Miami Super Bowl 2020 Host Committee has selected Miami-based advertising and communications agency Republica as its agency partner. Republica will provide marketing services to Miami Super Bowl 2020 including branding, advertising and channel strategy.
Casanova//McCann announced today the addition of Jonathan Lackey to its staff in the newly created position of Director of Digital Services.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Dallas-based executive search firm, DCAProSearch, announced the rebranding of its firm to represent all diverse markets in the areas of advertising and marketing professionals in this new digital age.
Around the globe, few things are as ubiquitous as the sport of fútbol, le foot, calcio, or, as it’s called in the U.S., soccer. While Americans have their own special moniker for it, the sport has certainly made its own imprint in the U.S. Soccer’s influence and power in the world of televised sports is no exception. Behind this driving force are U.S. Hispanic viewers, whose consumption habits give televised soccer a unique and powerful profile.
Gen Zers and Millennials are the most optimistic compared to the other generations while Boomers are significantly less optimistic on how they view their finances for 2018. Additionally, U.S. Born are significantly more optimistic than the larger base of Foreign Born and those born in Puerto Rico and moved to the U.S. 
The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and programmers, including content on over-the-top streaming services that don’t accept conventional forms of advertising.
Automation and artificial intelligence (AI) are transforming businesses and will contribute to economic growth via contributions to productivity. They will also help address “moonshot” societal challenges in areas from health to climate change.
The Culture Marketing Council (CMC) believes that the addition of the citizenship question will decrease census participation, causing the census to yield inaccurate results.
Most companies take an internally oriented approach to organizing around products, processes and functions such as risk management and marketing. But a few pioneering companies have begun to organize around how customers experience their products and services. They have decided that the well-developed metrics and processes for product and functional management don’t provide a reliable compass for tracking the overall experience.
In this latest Hispanic Radio Podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, veteran national sales pro Jose Villafañe — recently appointed Head of Sales and an Advisory Board member for MLC Media — discuss the top things a radio station should consider when evaluating syndicated programming for a key daypart.
Empowerment of customers has required almost every business to transform, whether they know it or not, and customer journeys need to be ex-examined if true CX transformation is to be achieved.
