Until recently, Facebook had dominated the social media landscape among America’s youth – but is no longer the most popular online platform among teens, according to a new Pew Research Center survey. Today, roughly half (51%) of U.S. teens ages 13 to 17 say they use Facebook, notably lower than the shares who use YouTube, Instagram or Snapchat.
La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World cup as a television property. This isn’t necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.
Cinelatino is celebrating the 2018 FIFA World Cup by programming an exciting lineup of hit soccer-themed movies throughout the month of June, including the premieres of two soccer-themed films; exclusive pay-TV premiere of award-winning Brazilian crime dramedy Jules y Dolores (“Jules & Dolores”), and exclusive U.S. premiere of Peruvian hit Once Machos (“Eleven Men”), which will premiere on June 10th and 17th at 11:00pm ET / 8:00pm PT respectively, as part of Cinelatino’s Domingo Estelar (Blockbuster Sunday) block.
Every entrepreneur has his or her reasons for starting a business.
Mastercard is taking another significant step in its commitment to help combat childhood hunger and malnutrition in Latin America and the Caribbean (LAC).
Pity the modern CMO, out there every day trying to break down silos and align internal teams and external partners.
Did you know that 94% of CFOs would increase digital marketing budgets if there were clear evidence the investment resulted in sales? And yet, marketers are still struggling to prove and to communicate how digital marketing efforts affect the bottom line of their businesses. That’s just one symptom of the longstanding disconnect between marketing and finance – but it’s one that can be overcome.
Retailers still trying to unlock the question of millennial spending patterns, take note: Millennials are sagging under a heavier debt load than Gen Xers faced at this point in their economic lives.
The report tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21% growth – equating to a rise of nearly $750 billion.
Five the key themes firmly set on the CMO agenda: revenue generation, customer experience, data, content and processes.
NGL Collective announced an exclusive partnership with YoAmo Media, a Latina media platform,in Spanish. NGL will be exclusively representing YoAmo in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly launched ELLA (Exclusive Latina Lifestyle Access) platform, dually leveraging NGL’s massive video scale and award-winning in-house production studio to U.S. advertisers.
Entravision Communications Corporation, an official radio affiliate partner of Fútbol de Primera for the 2018 FIFA World Cup, announced new exclusive promotional events and content in support of its coverage of the FIFA World Cup across its radio stations in 16 markets.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
While agencies have adapted to consulting firms’ disruption of the media landscape and their role as auditors in the client-agency partnership, we feel strongly that Accenture Interactive’s new Programmatic Services unit is a clear conflict of interest, positioning Accenture to engage in media trading and then also be responsible for auditing the trading results and processes of its competitors.
A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer experience architects.
Amid widening gaps in politics and demographics, Americans in urban, suburban and rural areas share many aspects of community life
Can marketing be too efficient? It seems like a silly question, I know, but hold your judgement for a couple of minutes and read on. A review of a new book titled “The Efficiency Paradox: What Big Data Can’t Do” written by Edward Tenner raised a couple of important issues that apply to marketing as well as other disciplines. by Nigel Hollis
Eight of the 15 cities or towns with the largest population gains were located in the South in 2017, with three of the top five in Texas, according to new population estimates released today by the U.S. Census Bureau.
ANA and Forrester Research have just released a new report, “The Digital Transformation of Video Advertising Arrives,” based on research among ANA members. The research indicates that television advertising is at the cusp of significant change as marketers are incorporating the data-driven approaches of addressable and advanced TV into their plans. By Bill Duggan / ANA
