The bad news for agencies and other external marketing services providers is that two-thirds of marketers are moving more toward in-house capabilities. The bad news is only 3% of them feel they have perfected the skill sets necessary to adequately handle them internally.
Listening to a recent radio interview once again reminded me of the power of message over targeting. Brands will never get the conscious deliberation that a political campaign might, so it is far less about ‘messages’ and far more about creating ideas that evoke a positive response from the target audience. But it is the idea that still matters the more than targeting. by Nigel Hollis
Years of irrelevant marketing has made one thing clear: ads are more meaningful when tailored to consumer interests. Relevance and personalization in ads can increase consumer brand awareness, recall and affinity. It also leads to action. A recent report from Segment found that personalization caused consumers to make an unplanned purchase, spend more than planned, and become a repeat customer. To activate this kind of large-scale relevant marketing, it’s important to recognize personalized brand experiences are best achieved by choosing ad slots based on the user, not the content. And this approach is powered by programmatic.
The current situation surrounding Cambridge Analytica and Facebook over the use of potentially sensitive consumer data is substantial. Embedded in the wide-ranging commentary surrounding this incident has been a hard-hitting debate about the direction our industry must take. By Bob Liodice, CEO, ANA
Traditional and online retailing are increasingly intertwined as customers seamlessly shop across touchpoints and the industry uses both platforms to better serve them, according to the annual State of Retailing Online study released by the National Retail Federation and Forrester.
Nielsen and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Español. As a result of the new agreement, CNN en Español will leverage Nielsen data (C3/C7) during this year’s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers.
“I told you so.” It’s unlikely that Tim Cook — maybe the most respected exec in Silicon Valley — would use such callow words. Yet that’s exactly what he’s telling anyone who ever doubted that consumer data mining would result in scandals like the one currently engulfing Facebook.
Disruptive times call for transformational leaders with a knack for addressing complex problems. To navigate effectively, we must learn to let go—and become more complex ourselves. By Sam Bourton, Johanne Lavoie, and Tiffany Vogel
Latin Times Media is hosting THE BEST CUBAN SANDWICHES IN THE WORLD!
More than a week has passed since the Cambridge Analytica controversy engulfed Facebook, and as yet, there is no end in sight.
With cord-cutting accelerating and over-the-top (OTT) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total US media ad expenditures will drop from 33.9% in 2017 to 31.6% this year.
Jack Myers TomorrowToday forecasts that Hispanic online spend will continue to grow and increase its share of total U.S. online spend to 2.3% by 2020. Hispanics are now the youngest demographic group in the U.S., a major factor in rapidly growing digital media consumption. Hispanic online ad spend has grown steadily at 18% per year or above since 2012 and is expected to maintain that growth rate through 2020. Hispanic digital ad spend includes online display, search, video and other ad spend.
We don’t get to pick the era we live in. We’re human, though, and we dream about other times and other places. Given a choice, today’s agency CEOs might dream about turning back the clock sixty years or so, when the world — and the ad agency within it — was much simpler and a lot more fun. By Michael Farmer
Jack Myers TomorrowToday forecasts that Hispanic broadcast network TV ad spend will grow at a slightly faster rate than total U.S. broadcast TV ad spend, increasing its share from 11.6% in 2018 to 12.3% in 2020.
Memo to auto dealers: shoppers prefer your website! Adtaxi released the results of its inaugural Auto Shopping in America survey. Offering an analysis of consumers’ auto shopping habits, behaviors and preferences nationwide, the study revealed that today’s shoppers favor website visits over dealer visits by a large margin.
Most digital marketers are finding it challenging to accurately measure their programmatic media buys and they think it’s their agencies’ fault. That’s the finding of a survey of more than 200 digital marketers conducted by Infectious Media, a digital agency specializing in — you guessed it — programmatic media-buying.
John Leguizamo announced that he and his partners are expanding their Latino media and entertainment company to form NGL Collective, and have appointed advertising industry veteran, Joe Bernard, as Chief Revenue Officer, effective immediately.
The ANA (Association of National Advertisers) today announced the launch of the Talent Forward Alliance, a new cross-industry initiative committed to inspiring and accelerating the development of exceptional talent to fuel marketing industry growth.
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, up from 37.6% in 2017.
This presentation features tips and tools from our Marketing Knowledge Center that are sure to supercharge your social media efforts.
