Blasted with a constant firehose of information every single day, consumers are trying to filter the noise more efficiently than ever. If you know anything about System 1 thinking, you know just how automatic it is for the brain to tune out what’s irrelevant.
Results from the February 2018 CMO Survey indicate that companies are investing in the development of marketing knowledge. The largest investment is in the development of marketing capabilities— which are the complex bundles of knowledge and skills for carrying out marketing activities that are deeply embedded in organizational processes. These capabilities are likely in areas such as digital marketing, MarTech platforms, and marketing analytics where companies are trying to get up to speed fast. A 6.5% increase in spending on marketing capabilities is expected in the next year.
Some 70% of US agency and brand marketers said they “agree” or “strongly agree” that influencer marketing budgets will increase in 2018.
In many countries, consumer sentiment has improved since 2015. Consumers have become more bullish about their ability to spend.
In the latest episode of “Behind the Numbers,” eMarketer’s demographics analyst, Mark Dolliver, and resident millennial Connor Anovick chat about millennials—and how digital behavior varies among younger and older ones.
States have enormous responsibilities. They must not only meet their citizens’ needs on a wide range of issues—from education to healthcare to housing and job security—but also manage enormous budgets, often larger than most countries. How they do it, and do it well, is an important question. And for those that are succeeding, how are they succeeding? Measuring performance and developing a fact base for decision making is critically important for states to understand what they’re doing well, where they need to improve, and what their residents value most.
Americas Society presents The Metropolis in Latin America, 1830-1930, an exhibition that explores the impact that a century of accelerated urbanization as well as political and social transformations had on the architectural landscapes of six Latin American capitals: Buenos Aires, Havana, Lima, Mexico City, Rio de Janeiro, and Santiago de Chile. Curated by Idurre Alonso and Maristella Casciato, The Metropolis in Latin America, 1830-1930 will be on view in the Americas Society Art Gallery at 680 Park Avenue from March 22 through June 30, 2018. The exhibition features rare maps, engravings, drawings, photographs, books, and videos that range from Hernán Cortés’ Map of Tenochtitlán (1524) to Le Corbusier’s drawings of the City of Buenos Aires (1929).
The Center for Hispanic Marketing Communication at Florida State University named Rafael Jaramillo from Emerson, Beth F. Tracy from IBM, and Isaac Muñoz from Southwest Airlines to the organization’s Advisory Board.
Echoing concerns that grew with the Internet itself a decade earlier, the rise of social media has stoked fears of “social displacement” — the alienation of people from friends and family in favor of Facebook and Twitter. A new study co-authored by a University of Kansas researcher goes a fair distance toward debunking that notion.
How many of you are purely digital marketers? How many of you have ever tried direct mail?
The technology I use seems to be overly eager to help me. I realized this when Facebook yet again created a photo album for me without my asking. Nice but you know what? I am not going to post a random selection of photos. I want to curate them first. And I bet that I am not the only one. by Nigel Hollis
With these four tips, you’ll be on the path to mastering your mobile marketing strategy and driving ROI through the roof.
The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising opportunities across a range of content verticals and digital screens.
Rapid advances in artificial intelligence (AI) and other technologies are accelerating the creation of intelligent enterprises and enabling companies to integrate themselves into people’s lives, according to Accenture Technology Vision 2018, the annual technology report from Accenture (NYSE: ACN) that predicts key technology trends likely to disrupt business over the next three years. However, capitalizing on growth opportunities while also having a positive impact on society requires a new era of leadership that prioritizes trust and greater responsibility.
Over 120 million strong in the U.S., multicultural Americans make up a large, young and growing segment. In fact, 24% of households in the U.S. are considered multicultural, and the growth shows no signs of slowing down. By 2020, Nielsen expects the Hispanic population in the U.S. to grow by 6.8 million, complemented by an additional 2.3 million Asian-Americans and 1.8 million African-Americans.
For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods (FMCG) industry.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Debra Aho Williamson and Nicole Perrin dig into influencer marketing: How influential is it, really? And are marketers taking the opportunities (and the risks) seriously?
Univision Communications Inc. (UCI) announced the launch of Se Habla USA, a purpose-driven campaign to promote the value of diversity, inclusion and the important role Hispanic culture and Spanish language play in America.
Welcome to the third installment of a trilogy -or maybe a tetralogy- that will attempt a detailed SWOT analysis of the various paths a marketer can choose when hiring talent to roll out its communication campaigns. The first installment two weeks ago addressed the various strengths, weaknesses, opportunities & threats of using in-house agencies* for such purposes. Last week the topic was conventional agencies** (conventional as in Madison Avenue-style shops). By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Brands might be more self-aware than you think. Some 40% admit personalization is creepy—at least according to a December 2017 survey from InMoment, a customer experience provider.
