Article placement: Top News

The Hispanic Color Palette Is Diverse

Being in multicultural advertising, I’m always looking for images to use in presentations and on behalf of client work. What I’ve discovered is how hard it is to find any kind of diversity in the Hispanics represented in stock imagery.  by Karla Fernandez Parker

Hitsbook to open US based Office in Miami.

Hitsbook, a user-generated content and media company, formally launched a U.S. division where it will serve the both the US and the Pan Regional Latin American markets.

Facebook and the Evolving Concept of Privacy [PODCAST]

As Facebook founder Mark Zuckerberg faces lawmakers in Washington, we discuss consumers’ evolving expectations about online privacy and their attitudes about the technology and media platforms they use on a daily basis.

Culture Marketing Council Releases Major Study That Reveals How to Market Across Cultures [WEBINAR]

Culture Marketing Council: The Voice of Hispanic Marketing, presents its newest deep-dive research study: 2018 Digital Lives, a World of Digital “Everything” Through a Cultural Lens. CMC research led by Nancy Tellet, Chair of CMC research and founder, brand & consumer navigator at PureClarity LLC, will uncover how digital is used to gather and provide information, socialize, consume and share entertainment.

The Hidden Cost Of Time Wasted On Data, By Industry

Most organizations “waste” at least some time daily organizing and sharing digital data enabling their enterprises and marketing to function optimally, according to findings of the 2018 edition of PointSource’s annual “Digital Transformation Report.”

The Pillorying Of Zuckerberg

Let’s face it. We love it when smartasses get theirs. For example: Sir Martin Sorrell. Sorry, your lordship, but I always thought you were a pontificating and pretentious dickhead, and I’m kind of rooting for the team digging up dirt on you. Let’s see if you doth protest too much.  Or Jeff Bezos. OK, granted Trump doesn’t know what the hell he’s talking about regarding Amazon. And we apparently love the company. But just how much sympathy do we really have for the world’s richest man? Couldn’t he stand to be taken down a few pegs?  And don’t get me started on Bill Gates.

NBCUniversal Telemundo Enterprises inaugurates Telemundo Center

NBCUniversal Telemundo Enterprises announced the official inauguration of Telemundo Center, its new global headquarters in Miami, FL. Telemundo Center sets the new standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.

We Hate Digital Advertising/We Love Digital Advertising!

Many of you are familiar with WARC research data.  It probably won’t surprise you that the company’s recently published Global Ad Trends overview has a significant portion dedicated to the challenges of digital advertising.

Not On Our Watch: Guarding the Pharma Ad Tax Deduction

Senator Claire McCaskill (D-MO) has introduced a new bill – S. 2478, the End Taxpayer Subsidies for Drug Ads Act – to change the tax code for prescription drugs, effectively eliminating the advertising costs deduction for direct-to-consumer (DTC) advertising produced by pharmaceutical companies. After a threatened attempt to remove these deductions as part of the Tax Cuts and Jobs Act, McCaskill is reviving the effort she started last year.

Magic Leap: the five billion-dollar company that hasn’t manufactured a single product yet & is about to disrupt what we call reality. Unicorns anyone?

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

  • Our limbs are ours because we can feel them.
  • We can feel WITH and THROUGH them.
  • We can sense the sand and the water embracing our toes in the warm summer surf.
  • We can touch the sleek texture of the screen as we frantically scroll down through myriad messages on our inseparable mobile devices.
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