On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.
Media-buying will continue to migrate “in-house,” thanks to programmatic ad technology, and the No. 1 reason is “control,” according to results of a survey of advertisers and ad agency executives being released this week by digital media-buying technology firm Centro.
This new division consolidates the company’s domestic and international scripted production units under Santana’s leadership who will now be responsible for Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016.
Consumer confidence is up among Hispanics in the U.S., who are optimistic about their financial situation going into 2018 despite continued dissatisfaction with U.S. President Donald Trump, according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.
A new study released by Wunderma in partnership with Penn Schoen Berland, finds that despite having access to more innovative marketing tools and systems than ever, 68% of global senior business decision makers (BDMs), are still struggling to bring their data, creative and technology together. Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.
Canada’s Marketing Research and Intelligence Association (MRIA) held its annual Net Gain conference in Toronto late last year with the key note addressing the topic of copy testing in a mobile first world. by Nigel Hollis
Amid a relatively flat fast-moving consumer goods (FMCG) landscape, the growing buying power of the 57 million Hispanics in the U.S. is a definite opportunity for manufacturers and retailers. Notably, Hispanic consumers increased their dollar spending in the U.S. FMCG industry by 0.7% in the year-ended Oct. 28, 2017, while non-Hispanic spending was -0.1%. In fact, Hispanics out-spent non-Hispanic consumers in 12 of 16 primary FMCG categories over the past year.
In the latest Ipsos Global Advisor survey, Americans expect that 2018 will be a year of declining American hegemony, but a strong year for the global economy and innovation.
Despite reporting strong financial growth and making attempts to expand its offerings beyond social media, the platform came under increasing fire from several quarters for various reasons, among them allowing offensive content to flourish and facilitating the purchase of discriminatory advertisements.
Marketers may be intrigued by new developments like artificial intelligence, augmented reality and voice search. But plenty worry that they are unprepared to work with emerging tech.
No one knows more about retail than STORES Magazine Editor Susan Reda, and she believes the industry has a lot be excited about. “I think 2017 was a really interesting year for retail,” she says. “I would call it one of the most transformative periods of retail that I have seen in decades.” 2018 is shaping up to be another dynamic year, as she predicts that technology will play an increasingly important role for both physical and digital retailers.
Digital money management features such as automated savings and spending controls will become banks’ tool of choice to attract millennials, according to Business Insider Intelligence’s predictions for 2018.
Entravision Communications Corporation announced format and programming changes to its radio stations in the Los Angeles market. La Suavecita enhances its programming lineup to align the station’s talent to enhance its reach across the greater Los Angeles metro area and Entravision introduces its proven La Tricolor format to Los Angeles.
Claritas acquired Miami-based Geoscape International Inc. Founded in 1995 by César M.Melgoza. Geoscape is known for its unique data, technology, depth of knowledge and understanding of multicultural consumers.
In the latest episode of “Behind the Numbers,” eMarketer’s Paul Verna, Ezra Palmer and Connor Anovick talk about the various streaming services available, and the various considerations people grapple with when cutting the cord.
As we close out yet another year of seismic change around the globe, across the United States and in the media and marketing industry, the following highlights the five areas we at MediaVillage believe will hold center stage in the year ahead. The fascinating aspect is that each of these areas will affect those in media and marketing in both a business and personal way.
It’s that time of the year when CMOs look back at 2017 results, analyze important KPIs and assess their industry as a whole, and project 2018’s performance. Based on my personal survey with clients and prospects, most predict a 2018 with challenges, with any gains from a potential higher GDP growth being eaten by the need to keep prices competitive to fight private label, channel disruption, and a more-than-ever empowered consumer ready to make the switch to competitive brands. By Isaac Mizrahi – Co President, Chief Operating Officer / ALMA
I was talking to Dale Beaton about the future of retail and he gave an insight that came from shopping for clothes with his teenage daughter over the holidays. I had suggested that their feelings about the shopping experience were probably very different but apparently not; they both disliked it. by Nigel Hollis
