Republica announced today that it has been selected as the global strategic agency for Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises, Ltd. As part of the assignment, Republica will lead myriad initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.
Telemundo annoyed an expansion of its news programming by introducing a combination of local and national weekday newscasts from 12:00 to 1:00 P.M. Expanding on its ongoing investments in news content, the company will launch local weekday newscasts at 12:00 P.M. / 11:00 A.M. CT across ten Telemundo-owned stations, beginning Monday, January 22. In addition, Telemundo will launch “Noticias Telemundo, Mediodía,” a national newscast to air Monday to Friday at 12:30 P.M. / 11:30 A.M. CT.
Entravision has made format changes in twelve markets this morning as it has eliminated the Spanish Adult Hits “José” brand from its portfolio along with its final Spanish CHR “Super Estrella” station.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag. Which ones actually work?
There is no doubt we live in a post-factual world and that is as true of marketing as the news media. We have more data than ever on what people do but we rarely try to understand it. Instead we leave interpretation to algorithms, AI and machine learning. We assume that the results are valid and the resulting actions correct. by Nigel Hollis
Grocery shoppers scan a number of channels to find the best way to save a buck or two. And while digital is a big component of how they find and research such deals, many still take the traditional route—circulars.
The ANA (Association of National Advertisers) announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).
The Spanish-language broadcast TV network known for its prime-time variety program hosted by a man in a clown suit, a host of originally produced reality competition shows, and weekday newscasts at 5:30pm and 10:30pm will soon return to Miami after a six-month absence. By Adam Jacobson – RBR+TVBR
There’s no question that video is and will continue to be the preeminent media format; all media types, regardless of where they began, now play in the video space, and consumers’ collective appetite for it isn’t slowing down.
Azteca America will broadcast “Desafío Súper Humanos”, the most extreme season yet of the reality adventure series “Desafío”, beginning Monday, January 8. A group of extraordinary men and women will face off in a series of strenuous physical challenges to win the competition’s top prize.
Telemundo kicks off the New Year with the launch of six new kids programs under Mi Telemundo, the U.S. Hispanic network’s three-hour Saturday programming block, premiering January 6, 2018.
Twenty-five years after the release of the bestseller “Men are from Mars, Women are from Venus,” the debate over how and why men and women are different and what that means for their roles in society is far from settled.
Azteca America announced that the network’s programming is moving to KJLA Channel 57, a full power HD station in Los Angeles. KJLA will air all current Azteca America programming in Los Angeles, the country’s largest Hispanic DMA.
2018 Hispanic Public Relations Association/Los Angeles Chapter Board of Directors has been annouced. Serving as HPRA/LA President this year is Stephen Chavez, owner of PR consultancy ChavezPR. Chavez served as National HPRA President in 2013-2014 and had been on the national board of directors since that time.
The consumer packaged goods sector faces tough hurdles in 2018. That’s mainly because of long, steady shifts in consumer preferences. But new players are disrupting the market as well, as are changes in the distribution channel.
It is common knowledge that US consumers fill their waking hours with media usage. But how people split up their media time may surprise you.
More than 18% of Americans identify as Hispanic or Latino, the nation’s second largest racial or ethnic group. But two trends – a long-standing high intermarriage rate and a decade of declining Latin American immigration – are distancing some Americans with Hispanic ancestry from the life experiences of earlier generations, reducing the likelihood they call themselves Hispanic or Latino.
Backslash, the cultural insight studio powered by global advertising agency TBWA Worldwide, released its Pre-Trends for 2018. Part vision, part research, part expert interviews, each Pre-Trend is rooted in evolving cultural shifts with business and cultural implications to impact 2018.
What will social video look like? Is “peak TV” past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we expect to unfold in 2018.
