Article placement: Top News

FCB&FiRe Launches

FCB International President Sébastien Desclée announced the creation of the FCB&FiRe network: the result of a new alliance between FCB and FiRe Advertainment.

Rodríguez named President and Chief Operating Officer of Univision Communications Inc Networks

Univision Communications Inc. (UCI) announced that Jessica Rodríguez has been appointed to the newly-created role of President and Chief Operating Officer (COO) of UCI Networks, effective immediately. In her new role as President and COO of UCI Networks, she will also report to Isaac Lee, Chief Content Officer, UCI and Grupo Televisa (“Televisa”). In addition, Rodríguez will continue to serve in her existing role as Chief Marketing Officer of UCI, reporting to Randy Falco, President and Chief Executive Officer.

Measurement Will Help Drive Diversity and Gender Equality

The recent outcry about headline speakers at CES ignited another round of debate and discussion about our industry’s diversity/gender equality issues. Yes, it would have been better had there been a more diverse slate of CES presenters. And all conference and event planners — including the ANA — need to ensure that we practice what we preach. I know we don’t always get it right, so we need to do a better job to create agendas inspired by a diverse slate of speakers.  By Bob Liodice, CEO, ANA

Expect In-House Agency Trend to Continue

Expect the trend of marketers expanding and/or launching in-house agencies to continue in 2018. If the Ad Age 2017 Marketer of the Year does its creative in-house, that’s certainly a model that should be considered for many others.  By Bill Duggan, Group EVP, ANA

H Code Media launches Data-Driven Content Division

H Code Media announced the launch of a new division called H Code Studio—a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform.

Two important benefits of brand purpose

Laurence Green does not believe that we have reached “peak purpose”. As he wrote in a recent opinion piece his experience of judging Best Use of Brand Purpose at the 2017 WARC Awards led him to conclude that purpose was alive and well.  by Nigel Hollis

Merging Tables and Aisles [REPORT]

For more than 100 years, the share of money Americans spent at the store for the food and beverages they would later eat at home remained fairly constant. But change is inevitable, and our habits have finally started to shift.

Does teamwork really work? Part 3

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

  • Oddly enough, as much as our culture pays lip service to teamwork, we tend to end up paying groupie tribute to illuminated individuals.
  • It is not uncommon in the marketing & advertising racket, for instance, to let one creative director take all the credit for a successful campaign in which dozens of people took part.
  • Happens in all walks of life.
  • It is an ancestral human atavism.
  • Our brittle brains seem to be wired that way.

Consumer Confidence Wanes In 2018 [REPORT]

ThinkNow Research announced even though consumers experienced greater employment and steady or slightly increased income last year, they are less optimistic about the economy in 2018.

Delivering through diversity [REPORT]

Awareness of the business case for inclusion and diversity is on the rise. While social justice typically is the initial impetus behind these efforts, companies have increasingly begun to regard inclusion and diversity as a source of competitive advantage, and specifically as a key enabler of growth. Yet progress on diversification initiatives has been slow. And companies are still uncertain about how they can most effectively use diversity and inclusion to support their growth and value-creation goals.

For Some Millennial Women, the Search Starts at the Mall

The changing face of the American mall points to consumers’ shifting priorities and tastes. But while malls may be taking on a different kind of identity, there’s at least one consumer segment that still favors that traditional shopping experience: millennial women.

How Department Stores Are Experimenting to Survive

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Yory Wurmser and Krista Garcia talk about the challenges faced by the department store sector, and what creative retailers are doing to adjust to new consumer habits and preferences.

Wordwide Social Users Estimates

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

Consumers Want Brands to Take a Stand

Conventional wisdom has long dictated that companies avoid taking a political stance on issues for risk of alienating—or outright angering—potential customers.

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