New data finds that a majority of advertisers are holding media buyers accountable for brand safety. But they believe communicating their brand identity to agencies and ad buying networks can help.
You log into your bank account – and it looks like you just hit the lotto. The large project deposit payment you’ve been waiting for finally arrived, and for a moment, you start to dream about how it will change the face of our agency, from new hires, raises, possibly moving to a larger office, and more. It all seems possible, especially if you’re looking at your agency’s finances on a cash basis. To make the best decisions though, you need to remember, cash doesn’t matter. By Andrew Suzuka, CEO, Optimization Partners
The question of the day is “Where did the trust go?” The follow-up question then becomes, “What do we mean by trust?”
William Faulkner’s 1932 novel “A Light in August” famously features Joe Christmas, a man living in the South who passes as white but suspects he has black ancestry. By CEO and Co-Founder at PACO Collective
When Republican presidential nominee Donald Trump descended the elevator, swarmed by media, to announce his candidacy in June 2015, his first shot across the bow – and his campaign was nothing if not pugilistic – was aimed at Mexicans. That day, and nearly every day after, he made immigration the centerpiece of his campaign. But the term Comprehensive Immigration Reform (CIR) did not escape from his lips that June day. Nor did he reach out to U.S. Latinos, as the Republican Party he was running in, claimed to believe in. By David Morse – New America Dimensions
For young Americans in the dating scene, a new epidemic has emerged – digital dating abuse.
Entravision Communications Corporation announced that it has entered into a new affiliation agreement and a new proxy agreement with Univision Communications Inc. relating to the company’s Univision and UniMás network affiliate television stations.
Whenever our nation is facing difficult times, whether natural disasters or mass shootings, we all come together to take care of our own. It is in our DNA and part of what makes the United States great. There is a humanitarian crisis that is threatening the lives of millions of U.S. citizens in Puerto Rico and the time for action is now. By Randy Falco, President & Chief Executive Officer, Univision Communications
This could be a daunting headline: “TV advertising hasn’t yet seen real competition from digital.” by Wayne Friedman
Chicago based PACO Collective (PACO) has been selected as the cross-cultural agency of record for Carl Buddig.
The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age.
Telemundo will honor Pitbull with the first ever “Latin AMA Dick Clark Achievement Award” at the upcoming third annual “Latin American Music Awards” (Latin AMAs).
Brand-safe media environment has catapulted to the top of media-buying priorities among media agency decision-makers, while research insights, audience analytics and data intelligence collectively rank as the most relevant contributing factor in the decision-making process among marketers. By Jack Myers
Retailers from Sears and Macy’s to bankrupt RadioShack and Payless ShoeSource have announced total closings of more than 6,000 stores this year, but even more cuts seem likely, based on a study of per-square-foot brick-and-mortar sales by retail research and analytics group Fung Global Retail & Technology.
With the new television season in the U.S. now upon us, viewers are able to connect with new program offerings as well as old favorites. While much focus will be on the shows themselves, Nielsen took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations.
PM3, an Atlanta based multicultural advertising agency, recently created the movement called “Puerto Ricovery”.
There will be 4.37 million Hispanic-owned businesses projected this year – more than double the growth rate of all U.S. firms.
It is not surprising that the employed population is currently more Multicultural than ever before at 35% of up from 28% in 2012, according to SSG’s analyses of the Bureau of Labor Statistics latest job data.
By Gonzalo López Martí- Creative director, etc / LMMiami.com
The Univision Creator Network (UCN) launched five digital shows for the new Facebook platform for shows, Watch, featuring hugely popular Hispanic creators in scripted comedy series.
