Just as we were ready to close this issue of HispanicAd, big news came of a huge accomplishment for our Hispanic Advertising and Marketing Industry as a whole. Daisy Expósito-Ulla has been inducted into the Advertising Hall of Fame of America. She was also this year’s choice for The David Bell Award. By Gene Bryan / HispanicAd
On the day Hollywood kicks off its awards season with the announcement of the 2018 Golden Globe nominees, a national nonprofit that addresses high unemployment among multicultural young adults is asking the industry to take intentional steps to diversify talent working on set, from the actors on screen to the key grips, writers and post-production professionals behind the scenes.
More than 90% of small business workers in the five top Hispanic metro areas of the United States do not have access to employer-sponsored retirement savings accounts, according to the study published by Finhabits: 2017 Latino Small Business Workers Lack Retirement Savings.
In the latest episode of “Behind the Numbers,” eMarketer analyst Paul Verna talks about key events in the digital video industry, including programmatic video ad spending and original content.
ThinkNow Research released 2017 Total Market Trends Year End Review, identifying the trends that shaped multicultural marketing this year. The report includes a review of multicultural research studies issued by ThinkNow Research from consumer sentiment to consumer electronics purchasing habits to media consumption preferences.
Everyone in marketing is talking about System 1, and with good reason.
Influencer marketing is one of the industry’s trendy flavors. Connecting consumers with brands through the voices (and images and videos) of celebrities. Or through anyone with influence.
Hispanic shoppers are more profitable than total U.S. shoppers, and although their spending per trip is comparable, Hispanics actually shop more frequently across all grocery trip types.
Like “strategy” and “analytics,” “design” is a term that suffers from misuse. Design is not just about making objects pretty. Design is the process of understanding customer needs and then creating a product or service—physical, digital, or both—that addresses their unmet needs. It sounds simple, but it’s actually a high bar: the design must simultaneously achieve functional utility, emotional connection, and ease of use, while fitting into customers’ broader experience.
Discovery en Español and the National Football League (NFL) join forces for AVENTURA NFL, an action-packed half-hour special that takes a 360-degree look at the culture and passion found in the NFL gameday experience.
The Telemundo Station Group announced the leadership team for WZDC Telemundo. Janette Luviano will lead the station’s newsroom as News Director, Will Hildebrandt has been named Vice President of Sales, and Nestor Alvarenga will oversee and execute the station’s community affairs strategies as Community Manager.
The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign, has announced that they are consolidating advertising efforts to a single agency – GALLEGOS United.
If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ.
When people see a powerful brand, they often wonder where it came from.
Computers don’t cry during sad stories, but they can tell when we will.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Segmentation of the U.S. Hispanic population has evolved through the years as Hispanic marketing has gone from a novel idea to a lifeline among brands in desperate pursuit of new markets. Once driven primarily by language (Spanish-dominant to English-dominant), segmentation became more granular, looking closer at acculturation levels (less acculturated to more acculturated) to craft a more relevant marketing message. by Mario Carrasco / Think Now
The number of immigrants in the United States from El Salvador, Guatemala and Honduras rose by 25% from 2007 to 2015, in contrast to more modest growth of the country’s overall foreign-born population and a decline from neighboring Mexico. During these same years, the total U.S. immigrant population increased by 10%, while the number of U.S. Mexican immigrants decreased by 6%, according to a Pew Research Center analysis of U.S. Census Bureau data.
Velocidi was founded on the knowledge that marketers are struggling to translate data into actionable insights. Still, we wanted to know exact scope of the problem, and research more deeply the specific challenges associated with being a data-driven marketer. To that end, we commissioned Forrester Consulting to study the current state of marketers marketing intelligence initiatives and find out what makes them successful, and what causes roadblocks.
Facebook and Google command most of the money now being funneled toward video advertising There’s no doubt that content publishers are struggling with the ongoing dominance of the digital advertising ecosystem by Google and Facebook. And while the embrace of video content—and the higher ad revenues expected to attend the format—was bandied as a possible solution to their problem, the reality is that the duopoly has extended its dominion well into the realm of digital video.
