Article placement: Top News

Alma Takes 2 Top Awards at 2017 ADDY Awards

This year, Alma DDB was a big winner at both shows. At the National ADDYs, Alma received the Best in Show overall for their Netflix “Spanish Lessons” – the first time any multicultural agency takes the top national prize. Alma also received 11 additional awards for Sprint, Clorox, and Netflix.

Sarmiento named President of Círculo Creativo

Círculo Creativo announced that Ciro Sarmiento, Chief Creative Officer at Dieste, has joined the nonprofit organization as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.

Ravinal named VP of Entertainment and Consumer Public Relations at Univision

Rosemary Ravinal has joined Univision Communications Inc. (UCI) as Vice President of Entertainment and Consumer Public Relations. Ravinal will oversee publicity efforts for UCI’s portfolio of Spanish-language entertainment, broadcast and cable networks and serve as a primary point of contact with consumer media.

U.S. Online Shoppers Turning to International Retailers [REPORT]

The UPS study found that almost all avid U.S. online shoppers (97%), made purchases on marketplaces, up 12 points from 2016, and that 81 percent cite price as the most important factor when searching for and selecting products online. According to respondents who purchased from an international retailer (47%), 43 percent were driven by lower prices on U.S. marketplaces and 36 percent wanted unique products not found from U.S. retailers.

Pseudoscience and post truth

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • Not too long ago I was scolded by an acquaintance of mine because, as an advertising professional, I supposedly “contribute to climate change”.
  • The accusation was two-pronged, to wit:
  • I help companies sell wasteful products to people who don’t need and can’t afford them, therefore stacking up the landfills of the world with trash. And the oceans. And the atmosphere.
  • I contribute to the constant cacophony of contradicting, confusing, misleading and overwhelming information about the environment and the state of our planet’s fauna and flora, therefore eroding the ability of science to amalgamate public opinion and solve our looming existential threats.

ANA Media Transparency Report: One Year Later

It’s been exactly one year since the release of the K2 Intelligence report commissioned by the ANA, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” and the issue of media transparency continues to be a topic of industry discussion and debate.  By Bill Duggan, Group EVP, ANA

Ignorance of Pricing is Ruining Ad Agencies

All companies sell products or services at a price, and managing price is a major responsibility of top management.  Car companies sell cars, and sticker prices are marked on side windows.  Coca-Cola sells concentrate to its bottlers, setting price per gallon to match market circumstances.  Pizza-Hut sells pizzas in restaurants, and pizza prices are marked on the menus.  Bain sells consulting studies to corporations and prices them by study length and complexity.  Agencies, though, are confused about what they sell and how to price it.  Their ignorance of pricing is ruining agency operations and destroying agency value for clients, employees and holding company owners.  The advertising industry is the only industry in the world without a concept of pricing.  By Michael Farmer / Madison Avenue Manslaughter Archives

Gen Z: The not-so-silent generation

Most of Gen Z — the generation born after 1995 — still aren’t old enough to buy alcohol, get married or hold their first job. But they’re already flexing their consumer muscles. More than 70 percent of Gen Zers surveyed for the NRF/IBM “Uniquely Gen Z” study released earlier this year say they influence family spending on everything from electronics and vacations to everyday household items.

Celebrating the Legacy of “El Jibarito” Rafael Hernández in NYC

Yet it is in New York City where the legend of Rafael Hernández maintains a strong, almost mythical footprint—52 years after his death. Of the more than 3,000 songs he composed, several of the most enduring tunes were written here in New York, including the unofficial Puerto Rican anthem, “Lamento borincano,” which is said to have been composed in New York at the music shop he once owned with his sister, Victoria. The aforementioned Mike Amadeo would later purchase the store and he remembers wandering across it as a young man.

New Rules in Mexico Unlock FM Radio on Smartphones

Mexico has a well-documented love affair with radio. There are more than 1,300 FM radio stations in the country, and internet users spend an average of 2 hours 50 minutes listening to radio each day, according to April 2017 data from AMIPCI (Asociación Mexicana de Internet). Yet very few do so on their smartphones.

Telemundo to premier “JENNI RIVERA: MARIPOSA DE BARRIO”

Telemundo announced the premiere of the series based on the true story of La Diva de la Banda, “Jenni Rivera: Mariposa de Barrio” on Tuesday, June 27 at 8 pm/7c. The series is the third installment of Telemundo’s successful bio-musical series and stars Angélica Celaya, Samadhi Zendejas and Gabriel Porras.

Latinos on National Monument Protections

Latinos have been part of the democratic process of permanently protecting millions of acres of public lands for their communities and for future generations. For example, the Latino community were active participants in the efforts to establish the Sand to Snow, Mojave Trails and San Gabriel Mountains National Monuments in California, Organ Mountains-Desert Peaks National Monument in New Mexico, Gold Butte National Monument in Nevada, and many other places.

Chef Garces to launch “SABOR SMITHFIELD”

Smithfield announced the launch of SaborSmithfield.com, its first-ever multimedia Spanish-language website highlighting a series of partnerships with renowned Latino chefs across the country.

Experience is influential for U.S. diners – The Why? Behind The Dine

Since 2011, consumer spending in the foodservice channel has seen significant growth, with U.S. diners now spending, on average, $144 per month on food prepared outside the home — $25 more than two years prior — according to new research published in the third edition of The Why?

100 Most Valuable Global Brands 2017

The technology giants Google, Apple, Microsoft, Amazon and Facebook – take the Top 5 places in the 2017 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown.

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