Shifts in Agency Compensation Practices
Last month, the ANA released the 17th edition of its “Trends in Agency Compensation” research. The study, which has been conducted every three years for nearly 50 years, tracks changes in compensation practices. According to key research contributor Dave Beals, president and CEO of JLB + Partners, “Some marketers are choosing to simplify compensation by using a commission method instead of negotiating the different labor and tech cost elements.” By Kerry Breen, senior manager, marketing knowledge center at ANA
Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.
NBCUniversal Telemundo Enterprises announced the appointment of Francisco Ponce to the position of Vice President of On-Air Talent Management. In this role, he will oversee on-air talent relations, helping to develop and execute a unified on-air talent strategy across the division.
Despite wide concern about cyberattacks, outages and privacy violations, most experts believe the Internet of Things will continue to expand successfully the next few years, tying machines to machines and linking people to valuable resources, services and opportunities
ThinkNow Research revealed in its latest study ThinkNow Money™ Report 2017 that although U.S. Hispanics are the highest users of smartphones, they are not rapidly adopting mobile-app based payment methods. The study found a low level of awareness of mobile wallet options with more than 20% of Hispanics having never heard of Apple Pay, Samsung Pay and Android Pay.
Sabio Mobile announced the appointment of Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy.
The fundamental problem with digital advertising today is that too many ad formats are truly disruptive. by Nigel Hollis
TV ads consistently outperformed other options from 2010-2016 with up to seven times the relative lift over paid search and five times better than display advertising, according to a study from Neustar.
LA SIESTA – which literally means THE NAP in Spanish- has been manufacturing and marketing hammocks for over a quarter century.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF.
Marketers and market researchers working in the multicultural and cross-cultural space have long known the shortcomings of utilizing acculturation models for segmentation. Our conflicted national identity and increasing demographic diversity have created a cultural Rubik’s cube that resists classification. I’ve written on this topic several times and have proposed alternative segmentation tools but there has never been a viable replacement for the acculturation model so it has persisted, until now. by Mario Carrasco / ThinkNow Research
The way people consume media is changing almost before our eyes, with new ways to watch and new devices on which to do so. This multitude of consumption options and increasingly intense competition for viewers’ time is changing audience habits, too. As the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm. By Danny Townsend and Glenn Lovett, Global Managing Directors, Nielsen Sports
The winning “Language Choice” campaign sought to differentiate XFINITY from its competitors by establishing an emotional and authentic connection with Hispanic consumers.
If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom.
On May 1, in a novel transaction only made possible by the now-concluded FCC Spectrum Auction, a fast-growing Southern California media player — The Meruelo Group — Now, Hero is backing out of the deal. By Adam Jacobson / Radio + Television Business Report
The smart-city market is in its early stages of development. Some of the most common applications include transportation and parking, energy management, water management, lighting, environmental monitoring, public safety and communications, waste management and smart buildings.
In Entertainment content is king. But getting content into the hands of producers and decision-makers is no easy feat, even for a best-selling author.
Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?
