Performance Is the Future of TV
If a campaign delivered 50 GRPs but didn’t have a mechanism for measuring ROI, did it simultaneously overperform and underperform? For years, marketers didn’t have the tools to provide an answer.
Article placement: Top News
What’s Drawing Consumers to Brand Sites?
A survey of online shoppers found widespread use of brand manufacturers’ websites—with millennials more likely than average to frequent brand sites.
Casanova//McCann launches new campaign for NESCAFÉ Clásico with Latin Superstar Ricky Martin
Casanova//McCann produced its newest effort for Client NESCAFÉ Clásico with Latin superstar, Ricky Martin. The effort marks the fourth consecutive year of this successful partnership.
The slippery territory of branding a country: Spain. Part 2
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- Spain is undergoing a national frenzy of “turismofobia”.
- That’d be “tourism phobia”, loosely translated.
- See, Spain is the #1 tourist destination in Europe (#2 worldwide after the US).
- However, after selling paella & partying for decades now, a lot of Spaniards are having second thoughts.
- They’d love to change their brand and their image.
A “MUST” read for all Latinos in the advertising, marketing and media business
Following the ‘Despacito’ VMA snub, actor John Leguizamo pens a powerful essay on Latinos’ absence from film, TV and media in general.
“From Music to Movies to TV, Latinos Are Widely Underrepresented – And I’m Done With It”
Making the Connection Between Podcast Fans and Their Purchase Behavior [REPORT]
There’s little doubt that podcasts, which have long been un-tethered from the iPod, are a media force to take note of. In fact, more than half of U.S. households are home to podcast fans—that’s more than 60 million homes.
RADIO ON THE DIGITAL CLIFF: A Study of the Changing Audio Entertainment Paradigm and Radio’s Response [REPORT]
Highly respected music industry expert, and head of the Steinhardt Music Business Program at New York University, Larry Miller, released a special report today, titled PARADIGM SHIFT: WHY RADIO MUST ADAPT TO THE RISE OF DIGITAL, which details the current state of terrestrial radio in the United States.
Generation Z Speaks Their Minds
It seems protests are the new norm and Generation Z has been at the heart of much of the activity. Gen Z, people born between 1995 and 2015, believes they can change the world, according to our research. This is a generation of activists born in the post-Internet age and they have harnessed social media to marshal forces to their causes and tell the world what they believe. By Karla Fernandez Parker
Advertising in our search, skip and share culture
One of the big shifts that has taken place over the last couple of decades has been in the way people seek entertainment and information. We now have the ability to find what we want, when we want. Along with all the other changes that have taken place this makes life more difficult for advertisers. by Nigel Hollis
Brand and Telco Partnering will drive Omni-Channel Marketing Effectiveness
New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.
NAMIC Announces Winners Of The 2017 Excellence In Multicultural Marketing Awards
The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). The competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Latinx, LGBTQ, disabilities communities and other market segmen
Over the past 25 years, immigrant moms bolstered births in 48 states
Immigrant women boosted the annual number of births nationwide and in all but two U.S. states – California and Rhode Island – between 1990 and 2015, according to a Pew Research Center analysis of National Center for Health Statistics data.
Hispanic Heritage Month 2017
In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, observed during the week that included Sept. 15 and Sept. 16. In 1989, Congress expanded the observance to a month long celebration (Sept. 15-Oct. 15) of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.
More Than 77 Million People Enrolled in U.S. Schools
The number of people enrolled in America’s schools reached 77.2 million in 2016, according to the U.S. Census Bureau. Since 1996, total school enrollment has grown 9.9 percent.
Monica Lozano to Lead College Futures Foundation
onica Lozano has been named the new President & CEO of College Futures Foundation.
Univision to air “La Fuerza de Creer”
Univision Communications Inc. (UCI), in collaboration with Too Small to Fail, an early childhood initiative of The Opportunity Institute and the Clinton Foundation, is continuing its efforts in the Hispanic community about the importance of their young children’s early brain development with the broadcast of a new miniseries, “La Fuerza de Creer” (The Power of Believing).
Wake Up And Smell The Cafécito, The Despacito and The “Total” U.S. Hispanic Market
Once upon a time, the U.S. Hispanic marketing model was a single-minded thing of beauty — a perfect, irrefutable story that went something like this. “Unless and until advertisers marketed to U.S. Hispanics in Spanish, they were missing out on tens of millions of under-served customers with over a trillion U.S. dollars to spend, who were more brand loyal and more efficient to target than their non-Hispanic counterparts (i.e., – everyone else who spoke English).” By David A. Chitel
Toma Leche Celebrates The Return Of El Chavo Del Ocho Day
The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart Toma Leche, has teamed up with Grupo Chespirito to host the 1-year anniversary of “El Chavo del Ocho Day” in Los Angeles on Sept. 8 with month-long celebrations featuring “La Merienda” snack+ milk pairings.
BRAVO Miami launches Wendy’s “Giant Juniors”
BRAVO Miami has launched an integrated campaign to promote the new Wendy’s Giant Junior Bacon Cheeseburger $5 deal that celebrates young Latino “Giant Juniors.”
Joe Zubizarreta named SVP of Communications at Greater Miami Chamber of Commerce
The Greater Miami Chamber of Commerce announced its hiring of Joe Zubizarreta as senior vice president of communications. The noted advertising professional will oversee the strategic direction of the chamber’s internal and external communications.
