Perspectives: Multicultural Shoppers Are Drug Stores’ Growth Opportunity
It’s no secret that the U.S. retail landscape is experiencing one of the most seismic shifts in decades. Each day brings new challenges to navigate such as consolidation, price wars, channel fragmentation and major shifts in when, where and how consumers shop. Drug stores are not immune to these dynamics, either, and in many cases are hard at work to keep up with the changes in the industry. By Courtney Jones, VP, Multicultural Growth & Strategy
Most money raised in politics is spent on advertising, and believe it or not, even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television.
The proliferation of new media platforms makes media / audience measurement and consumer insight more challenging, yet more important than ever. But measurement within these new platforms is complex, imperfect and constantly changing. Advertisers, agencies and publishers alike struggle to make the best measurement choices to fit their specific needs and ultimately better their businesses.
How a data-based approach to anticipating consumer behavior will change marketing forever
CenturyLink, a global communications and IT services company, has engaged cross-cultural agency Pinta to tap the burgeoning Hispanic market.
NBCUniversal/Telemundo and América Móvil jointly submitted to the Mexican Football Federation bids for the Mexico National Team media rights, one for the United States, and the other for the rest of the world, for two World Cup cycles. The bids include rights to all men’s and women’s Mexico National Team divisions.
On the evening of November 4, 2008, President-elect Barack Hussein Obama, flanked by his wife Michelle, and his daughters Malia and Sasha, took the stage at Chicago’s Grant Park in front of tens of thousands of people, many who shouted “Yes we can!” It was his first address to the nation after winning a decisive victory to become the nation’s first African-American to ascend to the highest elected office in the nation. By David Morse / New American Dimensions
A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.
Millennials are less likely to recycle than other generations, but more likely to buy from companies making a positive impact on the world, a new survey finds.
With the explosion of digital media and data over the past 20 years, however, and the technical challenges it introduced, the entire marketing ecosystem veered away from people-based principles. Marketers, caught up in the excitement over opportunities created by the always-connected consumer, lost sight of the fact that they were no longer marketing to people, but to approximations of people — cookies, mobile IDs, and a host of other digital identifiers.
Nobody knows your company quite like those on the front lines. Junior producers, account execs, senior planners – they have visibility on details upper management can never have. These people see firsthand where resources are mismanaged and opportunities are missed.
New survey and ethnography research released by Omnicom Media Group agency Hearts & Science revealed that 66 percent of TV and video content consumed by combined Millennial and Gen X (MGX) audiences is not being captured by current media measurement platforms. 
New research from Salesforce finds that many consumers, particularly millennials, are open to artificial intelligence (AI) or other shopping-related technologies that help streamline the retail experience, like the ability to search for merchandise in a store using an image and then receiving product recommendations based on the attributes of that image.
We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The biggest challenge seems to be not figuring out the limitations of what new technologies and creative minds can come up with, but how to make a decent living creating it all.
Advertising is facing challenges on many fronts, especially within the two largest media, digital and television. Among the large packaged goods marketers and big brands who dominate television, we have market-share losses to smaller brands driving reduced spending for many who budget for advertising as a percentage of revenue and zero-based budgeting tactics for others.
H Code Media announced the addition of three new positions to help strengthen the company’s leadership team. The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.
It’s no secret that today’s multicultural market has exploded. Nearly half of the American population identifies as part of one minority group or another. However, multicultural agencies have been slow to adapt to the changing marketplace. 
