CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stories.
Digital services and operations are raising the competitive bar in every sector. To capture the opportunity, incumbents should embrace a new operating model that dramatically improves the digital customer experience. Here’s how.
Digital media spend is now taking over half the money spent on advertising in a number of countries thanks to mobile. There is no doubt that mobile is going to feature prominently in any brand’s media mix for years to come, but that does not mean that mobile advertising can continue to serve up the same intrusive ad formats that it does now. by Nigel Hollis
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Influencer marketing has never been more important. With 25% of internet users employing some form of ad blocking, and consumers continuing to trust word of mouth over all other forms of marketing, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity.
Every day, the digital world shines a spotlight on brand inconsistencies. Employees and potential candidates might get one impression, customers and partners may have another experience, while investors and influencers might see an altogether different picture. The result is brand confusion, or worse, brand conflict.
I am sure you heard about all the furor over the Pepsi’s Kendall Jenner ‘protest’ ad. And then, as if to rub salt in the self-inflicted wounds, along comes Heineken’s “Worlds Apart” experiment which is receiving accolades left, right and center…but would it in the real world? by Nigel Hollis
No one can predict when disaster will strike—but knowing what to expect if it does will buy precious time.
Defying the global consolidation and absorption trends, and showing consistent market growth and sustainability, d expósito & Partners celebrates this week twelve years since its inception as an independent shop, created by Daisy Expósito-Ulla and a group of pioneering partners. The agency was founded May 5th, 2005.
Pew Research Center regularly publishes statistical portraits of the nation’s foreign-born population, which include historical trends since 1960. Based on these portraits, here are answers to some key questions about the U.S. immigrant population.
Since 2001, 2.8 million more students have graduated from high school rather than dropping out. In an economy that prizes educational attainment more than ever before, these rising rates have created enormous benefits for individuals, communities and our entire nation. But even now with the current national graduation rate at 83.2 percent, it is becoming more evident that the nation will be unable to meet its high school graduation rate goal without intensifying efforts to reach the students who have historically faced the greatest challenges. The country remains off-pace to reaching its goal for the second year in a row.
Privacy is a tricky topic. It’s sort of like Fight Club, with the first rule being “You do not talk about Fight Club.” Privacy is a topic that most people don’t, can’t or won’t talk about — and I can’t blame them!
Branding is one of the three essential advertising elements that lead to in-market success. As such, there are many variations of brand inclusion at the end of a TV ad, including package shots or simply showing the brand logo. Making the decision to include a package shot or brand logo at the end of an ad can require some additional consideration.
NBCUniversal Telemundo Enterprises and Gato Grande Productions, a new joint venture between MGM and Mexican entrepreneurs Miguel Alemán Magnani and Antonio Cué Sánchez Navarro, announced an agreement giving Telemundo exclusive U.S. broadcast rights to the officially authorized TV series based on the life of the internationally renowned music super star and Grammy Award-winning multi-platinum recording artist, Luis Miguel.
Día de las Madres is upon us, and we found some interesting facts you would enjoy. We found how Hispanics show their love and appreciation for their mothers, and the different days moms are celebrated throughout the world, Spain is to celebrate mamá in just a few days, on May 7th in Spain, May 10th in Mexico and 14th in the USA! Courtesy of Lopez Negrete Communications.
Chick-fil-A is announcing a new partnership with an advertising agency focusing on the Hispanic Market, Gallegos United. Gallegos joins the brand’s roster of advertising agencies, including McCann and Starcom.
Real Madrid and FC Barcelona have battled it out on the field, earning the phrase El Clásico for any match they play. Today, El Clásico is consumed on smartphones, tablets, computers and televisions in more than 90 countries around the world, allowing the teams’ rivalry—and value—to grow.
US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
Advertiser investment in original digital video programming has nearly doubled over the past two years, with 80 percent of brand and agency executives saying that they are planning to spend even more on original digital video this year, according to the fourth annual “Digital Content NewFronts: Video Ad Spend Study.”
The Univision panel was focused on how to provide marketers with tips on how to reach, influence and address Hispanics’ healthcare needs.
