Azteca Los Angeles 54 announced tmore details of its exclusive multiyear agreement to serve as the Los Angeles Chargers Spanish-language flagship television station and broadcaster of three preseason games. Additionally, the Los Angeles Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.
Spanish Broadcasting System, Inc. (‘SBS’) announced the launch of ‘SBS Portafolio’ a cross-platform content development division designed to create and expand brand strategies utilizing all of SBS’ assets including Digital, Mobile, Television, Radio, Social Media and live experiences.
The IAB has announced NGL Studios, part of NGL Media (co-founded by actor John Leguizamo), will be participating at the 2017 Digital Content NewFronts in New York City, where it will be presenting original digital content programs and platforms for U.S. Latino and multicultural millennial audiences, and advertisers seeking to engage them.
Last week we saw quarterly results for various blue-chip companies. Pepsi, McDonald’s, Domino’s, Amazon, American Airlines, Chipotle, T-Mobile and even Twitter managed to delight shareholders with positive results, or at least results that were deemed a break from negativity in prior quarters (Twitter!). Sadly (if you’re one of their shareholders), that was not the case for the Coca-Cola Company and Procter & Gamble. These two pillars of the S&P 500 were punished for less-than-stellar results.
A couple of weeks ago I provided a short list of brands that had disrupted their category and grown as a result of being different. I could have added PayPal, Airbnb or Uber to that list, but the one brand that I really should have added was Amazon. by Nigel Hollis
As brands increasingly utilize influencer marketing, methodologies begin to vary. Not surprisingly, some CPG brands’ approaches are more conducive to great influencer relationships than others.
The new appointee will mainly be responsible for the organization’s fundraising efforts and increasing awareness of the wide-range of programs offered by the Latin GRAMMY Cultural Foundation.
PwC released Bot.Me: A Revolutionary Partnership, a new Consumer Intelligence Series report that provides a comprehensive look at the global impact and potential of artificial intelligence (AI).
The Ninth Circuit Court of Appeals last month rendered a very important decision. This decision threatens to allow states and localities far more leeway to impose government mandated disclosures in advertising with potentially extremely adverse impacts.
In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption of media, cramming as much as possible into an average day.
New research released indicates that a lack of data transparency is inhibiting the growth of programmatic media buying and that 41 percent of respondents agreed they would not significantly increase their programmatic budgets until there was better transparency around data.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
New CEOs face enormous challenges as they start assembling a management team and setting a strategic direction in today’s volatile environment. To provide some guidance for transitioning CEOs, we looked at the experiences of exceptional CEOs, those defined as the very top performers in our data set of roughly 600 chief executives at S&P 500 companies between 2004 and 2014.
“Watch out! They are coming!” reported The Drum when Accenture and Deloitte appeared on the pitch list for Nissan-Renault’s global account review. They are “spreading their tentacles, seduced by marketing services!” By Michael Farmer – Madison Avenue Manslaughter
With total spending on digital advertising in the U.S. surpassing that of TV advertising in 2016, scrutiny on this growing market is increasing. Recent news headlines have highlighted the concerns of senior marketers about whether digital can deliver on the promises of ad campaigns.
Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and prepared by PwC US.
Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analyzing it on a daily basis.
More retailers filed for bankruptcy in the first three months of 2017 than in all of 2016, sparking headlines warning of a retail apocalypse and painting Amazon as the villain.
AHAA: The Voice of Hispanic Marketing is putting on the Hispanic marketing conference of the year with a program featuring CEOs, CMOs and top marketing executives for its 2017 Annual Conference taking place in Chicago from June 12-14. CEOs from Avocados from Mexico, DDB and Starcom Mediavest, as well as marketing leaders from The Coca-Cola Company, Denny’s, SlingTV/DishLatino, and T-Mobile & MetroPCS will discuss how technology, disruption, politics, culture, creativity and content play a pivotal role in successful Hispanic marketing strategies. The 2017 AHAA Annual Conference, with a theme of Next Generation Marketing, is where brand, media and marketing executives go to learn the latest trends, data and strategies to reach U.S. Hispanics in an increasingly digital age.
Expect the Hispanic and Latino community’s contributions to the U.S. economy to be nothing short of monumental in the coming decades. Not only is this demographic expected to make up a third of the U.S. population by 2050 — translating into immense buying power — this group is also creating businesses at 15 times the national rate, according to one report.
