The Greater Miami Chamber of Commerce announced its hiring of Joe Zubizarreta as senior vice president of communications. The noted advertising professional will oversee the strategic direction of the chamber’s internal and external communications.
A study from consulting firm L.E.K. suggests that while there are parallels and similarities with previous generations, and while certain aspects of millennial behaviors are mostly a reflection of life stage and not unique their particular generation, there are also some clear differences as well.
For decades, the advertising industry has lagged behind when it comes to reflecting cultural diversity both within agency workforces and as part of the creative work developed for traditional and non-traditional media. Changes are being made as consumers become more vocal about representation and marketers exercise their influence on agency partners. Agencies are also holding themselves to a higher standard insofar as identifying and addressing institutional bias from hiring to retention practices.
Tajín International Corporation announced a new partnership with MasterChef winner Claudia Sandoval who will serve as Tajín’s official chef and recipe creator in the U.S.
Question: what happens when you cross Samba TV’s data from Smart TVs in 13.5 million U.S. households with Kantar Millward Brown’s 8 million Ignite Network® desktop panelists and 3 million mobile panelists? Answer: the opportunity to precisely measure the brand impact of TV advertising on the same basis as digital. by Nigel Hollis
This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.
An August 2017 study from CivicScience, an online polling company that surveys consumers on their favorite websites and social networks, found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat.
Club Deportivo Guadalajara, the current Mexican soccer champion, faces off against the “Colombian king of cups,” Club Atlético Nacional, in what has been called the super cup of champions: “Supercopa de Campeones.”
After WPP’s poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin’s agency conglomerate, and the ad agency holding company model in general. Let’s be clear: there are a lot of pressures on that model.
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season. The number of persons age 2 and older in U.S. TV Households is estimated to be 304.5 million, which represents a 0.9% increase from last year. Increases in U.S. Hispanic, black and Asian households were also seen, due to estimated increases in population growth and TV penetration.
We’ve covered this before: reaching Hispanics is much more than just adding a Hispanic layer over general market executions. There are a lot of insights to draw inspiration from to connect with U.S. Hispanics, but there are also general best practices. A major key that can easily get lost in translation is Spanish terminology.
The 21st century has been a wild ride so far, and it has only just begun. The speed with which events are unfolding is creating turmoil and confusion, necessitating a step back to see the big picture—the emerging trends behind so many of today’s headlines. This is no idle exercise, but imperative for businesses intent on surviving the next decade and for policymakers struggling to adapt to profound changes in the way we live.
Y&R MIA and Bravo has promoted Victor Amador, Ricardo Lopera and Marlon Zanatti to Creative Directors effective August 1st, 2017
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Imagine you are a CMO at a large company with multiple customer touchpoints.
A big retail bank, for instance.
You develop a great brand narrative, a visually stunning corporate id, an awesome customer experience.
You get the unanimous blessing of the board of directors.
You validate it all with market research: the public will love your value proposition.
In theory, that is.
With the advancements in big data, advertisers know more about consumers than ever before. And yet, they’re still challenged with how to drive the greatest return for their marketing budgets.
A while back I reviewed the Kantar North America event, Fragmentnation, which focused on the increasing diversity of needs, mindset and values in the U.S. population, and noted that brands must prepare for a more diverse future. On reflection they must also prepare for a more fickle future. by Nigel Hollis
Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general.
The report provides detailed data and in-depth insights on mobile apps, which now drive the majority of digital media usage in the U.S.
Media-Nxt is a project of the Center for Digital Media Entrepreneurship at the S.I. Newhouse School of Public Communications at Syracuse University. It includes a free, annual Media-Nxt Report on the emerging media technology landscape, identifying trends that media professionals should take into account when considering the future of their industry.
A new study conducted by Radius Global Market Research and MorphoTrust USA, part of OT-Morpho, shows the majority of the U.S. public is ready for the traditional plastic driver’s license to go mobile.
