Interaction Metrics examined the point-of-purchase surveys for 51 of the largest retailers (companies like Lowe’s, Ace Hardware and Wal-Mart). The study found that 96% of these retailers run point-of purchase (customer satisfaction) surveys—and 98% of the surveys were useless or poor.
Erik DuPlessis sent me a link to this post titled ‘The Wisdom of Taxi Drivers’ by Damon Stapleton. Thank you, Erik, like you said, “very, very good”. Why? Because it reminds us that the power of stories lies in being interesting, specific and human. It reminds us that we need to keep people – the target audience if you must – at the heart of the creative development process. by Nigel Hollis
HipLatina announced a partnership with Go RVing to engage HipLatina’s acculturated audience of upscale Latinas.
Horowitz Research revealed that 53% of TV content viewers who stream feel that they are more focused on and engaged with the shows they watch via streaming, compared to the shows they watch on “regular” TV.
The report, which analyzed a population of roughly two million Hispanic Millennial consumers and thirteen million non-Hispanic Millennial consumers, produced some interesting behavioral findings including brand preferences, social and mobile habits, auto buying trends, and the people that influence them to purchase.
Show business has entered an unprecedented and exciting new era of engagement thanks to the ubiquity of social media and movie-loving Millennials.
The 26th edition of the Deloitte UK Sports Business Group’s publication returns to two familiar themes – the continuation of relentless revenue growth across Europe’s major leagues, in particular the Premier League, and the commitment of this money to spending on players via transfer fees and wages, again led by English clubs.
At Columbia Records, I had the chance to work with incredible talent. Adele. Beyoncé. Rachel Platten. One Direction. Passion Pit. Ruth B. The lifeblood of the music business is talent. It’s about discovering talent and then letting that talent connect with an audience. At the label, everyone, no matter how big or small their role, exhibited a real sense of pride about making an artist successful. By Elliot Lum, head of talent acquisition at the ANA’s Educational Foundation
Univision Communications Inc. (UCI) announced the appointment of Steve Mandala to President of Advertising Sales and Marketing, effective immediately. Mandala, who was most recently Executive Vice President of Advertising Sales, will remain based in New York and will report to Tonia O’Connor, Chief Revenue Officer.
If you’re a business owner and you’re not yet jumping onto the Generation Z bandwagon, you might want to reconsider. Made up of 84.7 million kids born between 1996 and 2010, there is no doubt that this generation has and will have enormous spending power, and it’s vital for businesses to figure out how to better serve this high-spending demographic.
Consumers are becoming increasingly adept at integrating both print and digital coupons as they plan their purchases.
NewSchools Venture Fund released “Unrealized Impact,” a study on diversity, equity and inclusion (DEI) in the education sector.
I’am not influenced by advertising. I make up my own mind what to buy’. How many times has one of your friends said this to you? Of course, they are 50 percent right and 50 percent wrong. They do make up their own minds but that decision is likely influenced by advertising along with a host of other forgotten contacts with the brand. by Nigel Hollis
Broadcast news (52%) and Facebook (53%) continue to be top news sources for Americans, distantly followed by cable news (43%). Similar to previous waves, few trust news from social media sites and apps like Snapchat (11%), Twitter (14%) and Facebook (19%). Topping the list of sources most trusted, most Americans trust broadcast news (61%) and print newspapers (59%).
Inching toward digital maturity isn’t an easy path for most marketers. According to data from MIT Sloan Management Review, in collaboration with Deloitte, many executives and managers worldwide know there are steps their organizations need to take to increase their company’s digital maturity.
While labor-based fees are the No. 1 method preferred by agencies (45%), incentive methods were the top choice among marketers (40%).
The key performance indicators most commonly tracked by retail executives may be distracting their attention from broad, omnichannel goals and performance.
Univision Communications Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly-created role of Chief Revenue Officer (CRO), effective immediately.
NBCUniversal Telemundo Enterprises and Mazda North American Operations (Mazda) announced a premier multimedia advertising campaign that will introduce the all-new Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.
June 30th marked the one-year anniversary of the dissolution of Newspaper National Network, LP (NNN) — formerly the sales and marketing arm of the newspaper industry. As this date approached and subsequently passed without a powerful display of fireworks, it affirmed what I already knew — change happens, marketers adapt, new media solutions emerge and the newspaper industry is no longer headline news.
