Lopez Negrete Communications, Inc. won the Advertising Research Foundation’s (ARF) 2017 Silver David Ogilvy Award in the New Audiences category for its “Hispanic ‘Wonder Every Day'” campaign, created for client Walmart.
It is non-debatable that the last five years in the media industry has seen more creative enlightenment and tech innovation than the last fifty years combined. By Brian Katz, VP of advanced TV insights and strategy at Eyeview
A recent report by Thinkbox finds that TV accounted for 93.8 percent of video ads that were viewed in the UK in 2016. Now, accepting that Thinkbox’s mission is to promote commercial TV, this statistic does give pause for thought. If nothing else, the fact that so much video advertising is still seen on TV suggests that the medium is still alive and well no matter what digital promoters might tell us. by Nigel Hollis
Education is often touted as a means of “balancing the playing field” and stimulating socio-economic mobility. However, lower educational attainment levels among most racial minorities in the U.S. have been the norm since college attendance expanded into the middle class following WWII. While college attendance has increased for Hispanics and African Americans in the past couple decades, it still trails that of non-Hispanic Whites.
Men represent 2 out of 5 of the more than 40 million unpaid family caregivers in the U.S., but very few reach out for support. To help male caregivers get the tools and resources they need to take care of themselves and their adult loved ones, AARP and the Ad Council are refreshing their Caregiver Assistance campaign.
Discover the fascinating musical fusions that propelled Latin music to the top of the US charts with LATIN MUSIC USA, coming back for audiences on Fridays, April 28th and May 5th at 9:00 P.M. ET (check local listings).
Procurement and benchmarking rose to corporate prominence once “increased shareholder value” became the advertiser’s mantra. Marketing declined in importance, from an investment to achieve brand growth to a cost to be optimized. Benchmarking consultants jumped on the bandwagon. 4As shamefully accepted the ANA benchmarking trend with hardly a whimper, leaving its members to fend for themselves. By Michael Farmer – Madison Avenue Manslaughter
Even as digital ad spending takes off, the sharp divide between the haves and have-nots keeps increasing.
Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.
A new national study by Amplify Snack Brands, Inc. (“Amplify”) and the Center for Generational Kinetics discovered that Millennials have been the driving force behind the growth of the better-for-you snack category.
Do you understand digital media enough to make good decisions?
A decadelong economic recession has contributed to a historic number of people leaving Puerto Rico for the U.S. mainland. Between 2005 and 2015, Puerto Rico had a net loss of about 446,000 people to the mainland, with job-related (40%) and family or household reasons (39%) cited as primary causes among a plurality of those leaving.
A new index from The NPD Group’s Checkout TrackingSM shows that some of the biggest names in retailing and foodservice have become fully woven into American life – reaching an extraordinary percentage of buyers at least once a year.
In B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use.
It doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names. So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.
Making noise isn’t the same as making music! Acuity’s Ian McCawley explains the flaws of “vanity” PR.
By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” that marketers should be aware of since these can have a negative impact on business strategies. We are witnessing one of them right now when it comes to Hispanic marketing. by Isaac Mizrahi, co-president, chief operating officer, ALMA.
By now you’ve heard about the floridly tone deaf Pepsi ad. You know, the almost three minute ad, what Pepsi called a mini movie, where, at the end of a multicultural protest – about something – the young model Kendall Jenner offers a Pepsi to a police officer among a line of riot officers. When he cracks open the Pepsi, all those multicultural millennials cheer and embrace. Because the sound of a Pepsi can opening apparently solves everything – racism, homophobia, gender inequality, maybe something else – and it even turns a self-absorbed model into a leader in the fight for… um… peace, hope, and beautiful models? By David Morse, President and CEO of New American Dimensions
Nontraditional players have recognized the tremendous opportunity that lies in the healthcare space, and are innovating with or without pharma partners to solve many of the healthcare issues that patients are dealing with. Companies such as Apple, Google, General Electric, Samsung, Microsoft, and IBM are flooding the healthcare market with innovative approaches to medicine.
Last week I presented at the TUAD, the Turkish Researchers Association, addressing the conference theme “Sharper vision guides brands to a profitable future”. The following is a summary of what I had to say. by Nigel Hollis
