Article placement: Top News

It’s All about Local News

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

Telemundo to launch an O&O TV Station in Washington DC

ZGS gave up its spectrum for the Washington, D.C. market earlier this year in the auction which gave us the ability to take back the Telemundo affiliation for this market. The new Telemundo-owned station in Washington, DC will launch in December 2017.

Latina 2.0: Fiscally Conscious, Culturally Influential & Familia Forward [REPORT]

Hispanic women are rapidly becoming an economic and social powerhouse in the United States, with rising rates of entrepreneurship, educational attainment and delayed marriage, according to Latina 2.0: Fiscally Conscious, Culturally Influential & Familia Forward, a Nielsen report released just before the start of Hispanic Heritage Month (September 15 to October 15).

4A’s Agency Prospect Assessment Guidance [GUIDE]

The 4A’s New Business Committee has developed new “Agency Prospect Assessment Guidance” to help facilitate more consistent and efficient implementation of longstanding 4A’s guidance regarding the appropriate level of thoughtful consideration and discussion prior to engaging in a review.

Will people eventually get used to pre-roll ads?

I was chatting with a friend of mine the other day and he suggested that pre-roll ads on YouTube were getting longer. Then he suggested that this was part of a deliberate program to inure people to watching ads on digital devices. I have to admit I found both claims surprising but maybe he is right?  by Nigel Hollis

Engaging with the Hispanic Market Beyond Hispanic Heritage Month

Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic?  By Pacino Mancillas, Partner & VP of Strategic Partnerships, AC&M Group

What Happens When Ad Agency Creative Magic Fails?

Ad agency creativity was pure magic in the traditional days of Bill Bernbach and David Ogilvy.  Advertised brands flourished and grew, and iconic brands like Tide, Budweiser, McDonald’s, Visa, Chevrolet, American Express and others became genuine Lovemarks, earning countless millions for their brand owners.  By Michael Farmer

Undertone beefs up Multicultural Division

Undertone, a division of Perion Network Ltd., announced the appointment of two industry veterans to focus on multicultural and Hispanic initiatives. Victor Cornejo and Oscar Leon Walker join as Co-Directors, Multicultural Strategy.

Smell the Cafecito Indeed: It’s All about the Culture Specialist

David Chitel’s article “Wake Up and Smell the Cafecito, the Despacito and The ‘Total’ U.S. Hispanic Market” provides an accurate and comprehensive history on the evolution of Hispanic Marketing. It is an exciting time to be a culture specialist, as demographics, technology and consumer behaviors are driving mainstream trends at unprecedented rates!  By: AHAA Chair Linda Lane Gonzalez

Follow the Growth: It’s Time to Review Resource Allocation Towards Hispanic Marketing

A couple of months ago, The Coca-Cola Company—one of the benchmarks of the marketing discipline around the world—was the latest corporation to announce the revamping of the Chief Marketing Officer (CMO) position into Chief Growth Officer (CGO). This trend was well documented by the Russell Reynolds Associates report, “The Emergence of the Chief Growth Officer in Consumer Packaged Goods” in February 2016, where the move was described as “a powerful role charged with finding new pathways to growth.”  By Isaac Mizrahi – Co President, Chief Operating Officer

The State of Play in Home Entertainment [REPORT]

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

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