The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA).
By Miguel Arias – Adman
Consumers are right to be concerned about and demand strong protection of their privacy rights. Advertisers have long understood this highly legitimate need. That is why in 2010 the ad community launched the Digital Advertising Alliance (DAA) self-regulatory program to give consumers broad power to determine whether their Internet and mobile activities would be collected and utilized for advertising purposes. The ad community also has strongly supported a broad array of legislation to protect consumer’s truly sensitive financial, health, children’s and other similar data.
APC Collective, launched their #APCChats podcast during SXSW to spotlight some incredible, nuanced and important stories that often go untold. Free from the traditional format of 140 characters, a social video, article or blog post, the intention is to let creators share the origins of their ideas with in-depth backstories.
This year, the AHAA Annual Conference will tackle the hottest topics in marketing today: technology, disruption, culture, creativity and content. From June 12 to 14 at the Palmer House Hilton in Chicago, AHAA will bring together experts and trendsetters to discuss how powerful U.S. Hispanics are to brands, how disruption and innovation is changing the way we consume content, and how marketers must adapt, ensuring efforts be free of stereotypes and inclusive of the multicultural community.
First the good news: Contrary to a common factoid (can we call it a faketoid?) teenagers — and, in fact, all humans — do not really have attention spans shorter than those of goldfish.
iHeartMedia announced On the Move with Enrique Santos.
Univision Communications Inc. (UCI) launched its third annual multiplatform initiative “Todo Es Posible- Unidos a través de nuestras historias” (Everything is Possible- United Through Our Stories). This year, the campaign includes a series of eight podcasts featuring the heartfelt, personal stories of the network’s most beloved personalities including Giselle Blondet, Carlos Calderon, Lili Estefan, Satcha Pretto, Pablo Ramirez, Jorge Ramos, Teresa Rodriguez, and William Valdés.
Burson-Marsteller announced that Pedro De Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.
In honor of National Beer Day this Friday, April 7, we took a peek at Hispanics beer facts in America. We found out there are more Hispanics who consume beer than non-Hispanics, and they prefer imports over American suds.
The Council for Research Excellence (CRE) tunveiled findings from the second of a two-phased neuroscience-based study designed to better understand how consumers view television programming and advertising in a multi-platform world.
News headlines were non-stop throughout 2016. The unrelenting flood of stories included not just the Presidential election but also Syria, refugees, Brexit, Zika, terror attacks, celebrity deaths, and tense relations between police and communities. Americans responded by watching, listening to and reading more news – a lot more news. Our tally of increased usage across national and local TV, radio and digital sources shows a 2016 increase of 11.3 billion minutes of news consumption per week, compared to 2015.
Across a variety of categories, US shoppers prefer to make purchases in-store rather than through digital channels, according to a new report from Market Track, a provider of subscription-based advertising, promotion and ecommerce intelligence solutions.
We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience. By Michael Brenner, author of The Content Formula
The Immigrant Archive Project (IAP), the nation’s first comprehensive oral history project on the immigrant experience in America, announced a partnership with reVolver Podcasts
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Terry Hines & Associates (THA) rebrands and unveiled its subdivisions under THE MRKT umbrella,
The results are in… 94% of marketers who used influencer marketing in 2016 found the channel to be effective and yet 78% cite determining the ROI of influencer marketing as their top challenge in 2017.
Today we are drowning in a sea of data. Companies the world over – including Kantar Millward Brown – are using algorithms and cloud computing to beat that data into submission and force it to cough up its secrets. But what if the data is not measuring the most important things you need to know? by Nigel Hollis
Those words, from Spanish Broadcasting System EVP/COO Albert Rodriguez, put an exclamation point on the continued power of radio – and Hispanic radio listeners – during a lively and jovial Hispanic Radio Executive Leadership Roundtable that closed out the two-day Hispanic Radio Conference in Fort Lauderdale.
