Gracias Sugarman
Every now in then in your life you need to take some time off and travel along the mystic side of the river trail for whatever reason. My case, a full knee replacement last week, a TV and an iPhone. Watching TV with an elevated leg that I was icing aggressively after therapy, I came across a documentary on Starz Network about a 1970s trovador out of Detroit of Mexican decent called Rodriguez that frequented the local dive bars and belted out lyric and tunes that motivated the day that would make Bob Dylan look “more’ than twice. By Gene Bryan / HispanicAd
I have just reached the 100-day mark in my role leading the 4A’s, and one thing has been made exceedingly clear to me over the past few months: Before we can make true progress, we must address a critical issue. That issue is trust. By Marla Kaplowitz – 4A’s President and CEO
ANA slide show
Millennials are often the most stereotyped, yet coveted, group for marketers. The second-largest generation group in the U.S. has now “grown up,” and its consumers have disposable incomes. This provides a plethora of opportunities for advertisers and marketers who are so eager to reach them, as Millennials are highly engaged, using multiple platforms for many hours on a daily basis.
The U.S. Hispanic Creative Circle has announced that entries to the 6th USH Idea Awards are now open. Agencies will have until September 15th to submit creative pieces to the festival that will be held at The Colony Theatre in Miami Beach on Thursday, October 12, 2017.
Bill Duggan penned a piece in MediaVillage.com last week continuing the ANA’s attack on ad agencies — this time over production transparency, which is the code name for unethical and possibly illegal bid-rigging activities conducted by some agencies to secure production contracts at favorable rates. A previous transparency issue, media transparency, was investigated by ANA in 2016, and it confirmed instances of media agencies enriching themselves at client expense through rebates, kickbacks and other “non-transparent” practices, many of them not forbidden by existing contracts. Duggan summarized ANA’s view about these two transparency issues: “The advertising industry continues to suffer from a transparency crisis, which has broken down trust between advertisers and agencies … the ad agency community now needs to acknowledge and address these issues rather than continuing to issue denials …” By Michael Farmer
comScore published its Top Ten Burning Issues in Digital report.
Amisha Gandhi, head of influencer marketing at the software giant SAP, wanted to inject more value into the company’s Leonardo Live event centered on digital innovation and transformation. She invited five top influencers to participate in the two-day conference, which took place earlier this summer in Frankfurt, Germany, and attracted 1,500 attendees, including C-level and senior digital executives. By Matthew Schwartz
There’s no right or wrong way to snack, but there’s little doubt that Americans are growing increasingly health conscious as they reach for a bite in between meals—or in place of one. And as consumers’ hunger for healthful options rises, it’s important for retailers and manufacturers to stay on top of consumption trends in the produce aisle.
The Interactive Advertising Bureau (IAB) released the “IAB Podcast Playbook,” the organization’s first-ever buyer’s guide for podcast advertising, which provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectiveness measurement.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Video didn’t kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 92% of Millennials each week. Nor did television kill the theater star, as the success of Hamilton attests. Even so, it seems that the birth of any new technology or media will stir predictions about the impending demise of its predecessor.
In recent years, most consumer goods companies have exponentially grown their digital agendas, typically resulting in higher costs of time, energy and money. Yet for many, top-line growth remains elusive and profits are under pressure.
From the rise of online shopping channels to ad campaigns created for an audience of one, consumer marketing has changed more in the past ten years than it did in the previous 30. Despite that level of change and disruption, if you had put a few typical marketers from the 1980s into a time machine and sent them into the marketing departments of today, they would probably feel right at home. There might be a new IT department and a few other changes, but the job titles, structures, approach to performance management—even the vocabulary—would be remarkably familiar. By Raphael Buck, Biljana Cvetanovski, Alex Harper, and Björn Timelin
New research by the World Federation of Advertisers (WFA) has found that global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas.
