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Do open plan offices really work? Part 3 From OPO to WFH.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • In my humble opinion, the open plan office is just a real estate gimmick.
  • You know, another of those misleading ad clichés such as, but not limited to:
  • Cozy bungalow w/great bones! (tiny shack in need of rebuilding from scratch).
  • Once-in-a-lifetime opp. Won’t last. Live the dream! (it’ll take you 30 years to dig yourself out of this money pit).
  • The OPO (as in open plan office) is another glass-half-full trick of the trade to apply lipstick to swine.

BIM:A New Scale To Measure Hispanic, Cross-Cultural Identity

Marketers and market researchers working in the multicultural and cross-cultural space have long known the shortcomings of utilizing acculturation models for segmentation. Our conflicted national identity and increasing demographic diversity have created a cultural Rubik’s cube that resists classification. I’ve written on this topic several times and have proposed alternative segmentation tools but there has never been a viable replacement for the acculturation model so it has persisted, until now.  by Mario Carrasco / ThinkNow Research

Perspectives: The Case for Unified Sports Sponsorship Measurement [REPORT]

The way people consume media is changing almost before our eyes, with new ways to watch and new devices on which to do so. This multitude of consumption options and increasingly intense competition for viewers’ time is changing audience habits, too. As the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.  By Danny Townsend and Glenn Lovett, Global Managing Directors, Nielsen Sports

Meruelo’s ‘Heroic’ L.A. TV Deal Aborted

On May 1, in a novel transaction only made possible by the now-concluded FCC Spectrum Auction, a fast-growing Southern California media player — The Meruelo Group — Now, Hero is backing out of the deal.  By Adam Jacobson / Radio + Television Business Report

What Marketers Need to Know About Smart Cities

The smart-city market is in its early stages of development.  Some of the most common applications include transportation and parking, energy management, water management, lighting, environmental monitoring, public safety and communications, waste management and smart buildings.

Remembering Jerry Perenchio

We met at his apartment near The Museum of Modern Art in New York. He had invited me over for a meeting in which we would discuss his offer of a position with Univision. I was of course intrigued, a bit flattered and genuinely grateful for his gesture, even though I was content with my job at the head of The Bravo Group. Yet his offer was tempting enough and, as such, somewhat hard to decline in a jiffy.  By Daisy Expósito-Ulla

Go Big Or Go Home: How Small Brands Can Make It Big

Everyone likes an underdog story. As consumers increasingly choose products and brands that are unique or differentiated, small brands can have a definitive advantage. Taking on the food giants that dominate the CPG landscape may once have seemed like a David and Goliath challenge, but that story doesn’t ring true today as consumers of all demographics seek out brands that signify quality, uniqueness and choice.

Change is Upon Us and All Around Us

It wasn’t so very long ago that the industry’s trade press was full of articles berating the agency community for being resistant to change — the common thread being that in a world that is changing so fast the agencies were lagging behind.  This was always rubbish – but it inevitably takes time for changes to filter through and to reach the public domain.  By Brian Jacobs / The Cog Blog Archives

Do open plan offices really work? Part 2

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • Open plan offices are supposed to foster collaboration and teamwork.
  • They’ve become the norm in the ad world.
  • Not to mention in Silicon Valley, where “collaboration” is not just a buzzword but a belief system akin to Scientology and gluten intolerance.
  • Disclaimer: I’m no architect or interior designer, I have no particular training in creating work environments and I don’t have hard data about the productivity, or lack thereof, of open plan office spaces.
  • However, I personally find them intrusive, distracting and annoying.

Bored? There’s an App for That

Reaching for a mobile device while waiting for coffee or watching TV has become common practice for most people. In fact, one of the most popular smartphone pastimes among users is simply looking for an activity on their smartpho

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