Flat out, politics has no place in product advertising. It was suggested that the use of political issues sometimes can be used to connect with consumers. Yes, you can connect with some — but really piss off others. Why would that make sense? By Mike Drexler
A new study from YouAppi, a growth marketing platform for mobile brands, finds that when it comes to delivering effective mobile video, marketers face quite a few challenges. Among them are developing creative, as well as finding properties to effectively run mobile videos.
U.S. podcast advertising revenues are forecasted to skyrocket to more than $220 million in 2017, an uptick of 85 percent over the $119 million recorded in 2016, according to the first-ever IAB Podcast Advertising Revenue Study released by the Interactive Advertising Bureau (IAB) and conducted by PwC US
According to a new survey Millennials and Historic Preservation: A Deep Dive Into Attitudes and Values, nearly all (97 percent) of the nation’s largest and most diverse generation appreciate the value of historic preservation
In addition to wine preferences the subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands. The results paint a picture of a community of confident women who over index on brand loyalty, appreciate culturally relevant content, have extraordinary influence in their communities through the social mobile, and who love wine.
A public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural found revealing consumer sentiments about advertising from personal care businesses, such as fitness clubs, salons, massage clinics, spas, beauty products and nutritionals.
Inner city bodegas, staples in urban communities, are having difficulty competing with big box stores and retail chains. Many of these small, independent, store owners are immigrants and lack the resources and access to capital to keep up with tech-savvy retail chains.
Growth leaders are adept at finding money to invest in initiatives that drive revenue.
One of the biggest issues facing brands today is that of cultural fragmentation. by Nigel Hollis
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Yes Lifecycle Marketing surveyed more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers. Find out the factors that influence their purchase decisions and get actionable strategies on ways to engage shoppers from each generation.
Need to add a little extra “oomph” to your content marketing? Incorporating an executive voice can make your assets more compelling and persuasive. But while you may garner more interest this way, there are a number of routes toward making your executive communications program go sideways fast. By Paul Carlstrom, VP of operations, TDA Group
There is no question that online media forms play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.
The nation’s population has a distinctly older age profile than it did 16 years ago, according to new U.S. Census Bureau population estimates.
Baristas Coffee Company announced that it has expanded its advertising to target US Hispanic-Americans with Spanish TV spots on Telemundo, Galavision, Fox Deportes, CNN Espanol, ESPN Deportes, and Spanish speaking radio stations.
Most of us can remember a couple of favorite ads. They’re funny, clever, thoughtful. Creativity can delight, even inspire. But does it generate business value?
Traditional agencies have worked hard to get up to speed on digital. Digital agencies have worked hard to get up to speed on branding. The industry is now filled with amazing expertise that can virtually build anything we can dream up. By Eric Prado, Founder of fireflyhigh & Professional Training & Coaching Consultant.
A group of more than 150 CEOs from some of the world’s leading companies have signed on to the CEO Action for Diversity & Inclusion, the largest CEO-driven business commitment to advance diversity and inclusion in the workplace. By signing on to this commitment, CEOs are pledging to take action to cultivate a workplace where diverse perspectives and experiences are welcomed and respected, where employees feel encouraged to discuss diversity and inclusion, and where best known—and unsuccessful—actions can be shared across organizations via a unified hub, CEOAction.com, in an effort to advance diversity and inclusion in the workplace.
The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, according to new research from staffing firm The Creative Group. Nine percent of advertising and marketing executives surveyed said they plan to expand their teams. The majority of respondents (64 percent) anticipate maintaining staff levels and hiring primarily to fill vacated roles.
Growth is the engine of wealth and success. Stock prices soar. Companies expand, hire and promote, and salaries rise. Optimism abounds. Everyone has a place in a growing future. The party does not go on forever, as we know. Growth rates slow, and sometimes they halt — the reasons vary, but it’s inevitable. Still, the end of growth is shocking, and the advertising industry is now facing the shock. By Michael Farmer / Madison Avenue Manslaughter Archives
