I’am not influenced by advertising. I make up my own mind what to buy’. How many times has one of your friends said this to you? Of course, they are 50 percent right and 50 percent wrong. They do make up their own minds but that decision is likely influenced by advertising along with a host of other forgotten contacts with the brand. by Nigel Hollis
Broadcast news (52%) and Facebook (53%) continue to be top news sources for Americans, distantly followed by cable news (43%). Similar to previous waves, few trust news from social media sites and apps like Snapchat (11%), Twitter (14%) and Facebook (19%). Topping the list of sources most trusted, most Americans trust broadcast news (61%) and print newspapers (59%).
Inching toward digital maturity isn’t an easy path for most marketers. According to data from MIT Sloan Management Review, in collaboration with Deloitte, many executives and managers worldwide know there are steps their organizations need to take to increase their company’s digital maturity.
While labor-based fees are the No. 1 method preferred by agencies (45%), incentive methods were the top choice among marketers (40%).
The key performance indicators most commonly tracked by retail executives may be distracting their attention from broad, omnichannel goals and performance.
Univision Communications Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly-created role of Chief Revenue Officer (CRO), effective immediately.
NBCUniversal Telemundo Enterprises and Mazda North American Operations (Mazda) announced a premier multimedia advertising campaign that will introduce the all-new Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.
June 30th marked the one-year anniversary of the dissolution of Newspaper National Network, LP (NNN) — formerly the sales and marketing arm of the newspaper industry. As this date approached and subsequently passed without a powerful display of fireworks, it affirmed what I already knew — change happens, marketers adapt, new media solutions emerge and the newspaper industry is no longer headline news.
In the latest episode of “Behind the Numbers,” eMarketer’s Monica Peart and Debra Aho Williamson talk about social media users, and which format and player will dominate the space.
On the one-year anniversary of the Association of National Advertisers’ landmark study and subsequent recommendations on media transparency, it’s time to review the issues in this ongoing debate and see where we stand today. The issues raised in the transparency debate are complex and dominated the advertising industry’s discourse in 2016.
“Toto, I have a feeling we’re not in Kansas anymore” is how Dorothy speculated she was probably a long way from home, and it’s arguably how the advertising industry is feeling right now. It’s no longer us against them for a brief — it’s us against them and the consultancies. It’s the talk of London as to
The issues raised in the subsequent transparency debate are complex, and if the allegations against the agencies are true, the behavior is reminiscent of past high-profile financial scandals. By Bob Liodice and Doug Wood
The GenForward Survey is the first of its kind—a nationally representative survey of over 1,750 young adults ages 18-34 conducted bimonthly that pays special attention to how race and ethnicity influence how young adults or Millennials experience and think about the world.
Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement.
Programmatic is certainly not going away, but I do think marketers are starting to smell it for what it really is. It’s a cost-saving strategy, which attempts to create the same ROI for a fraction of the cost when compared to more “traditional” forms of advertising.
Lehman Brothers, Tyco, Enron, Worldcom, step aside! Media agencies and their owners belong in the same lineup as Bernie Madoff, Dick Fuld, Dennis Kozlowski, Ken Lay, Jeffrey Skilling and Bernie Ebbers! By Michael Farmer
Recent Valassis research indicates a continued desire to save, with 90 percent of U.S. shoppers reporting they use coupons, obtaining them from a variety of online and offline sources.
Highlighting the contributions of creative talent to social and economic progress, the Inter-American Development Bank today launched the e-book “Orange Economy: Innovations you may not know were from Latin America and the Caribbean”.
In the latest episode of “Behind the Numbers,” analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses.
After numerous delays to its planned initial public offering, Univision Communications’ owners are reportedly considering an alternate exit strategy—an outright sale of the company.
