Achieving transparency in the programmatic media buying ecosystem remains a persistent challenge for marketers, but there are steps companies can take to ensure that their agencies and media partners are held accountable for digital ad expenditures, according to a new study.
The Interactive Advertising Bureau (IAB) released “An Evolving Framework for Advertising Automation” to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology vendors. The report sets out a consistent vocabulary and structure for programmatic advertising, including details of the core processes, tasks, and platforms involved in automating digital advertising.
REVOLT announced a new research study, Gen Z & The Engagement Economy, which explores the broadest measurement of Gen Z’s media usage to date – from music streaming services, emerging social and OTT video platforms, to eSports participation; how Gen Z is using social differently, and what marketers can do to better engage them.
Moms in the US spend more time on the internet than with either television or radio, at 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.
Girl Scouts of the USA (GSUSA)announced that interim leader Sylvia Acevedo has been named permanent CEO of the 105-year-old organization, effective immediately.
Clio Sports recently announced the 2017 Sports Marketing Award winners honoring Austin-based LatinWorks with four awards for their campaign with Major League Baseball (MLB) #PonleAcento (Put An Accent On It).
Uncertainty is causing consumers to engage in money-saving efforts, but they’re still opening their wallets for the right premium products.
The industry road that ad agencies are wandering down is about to narrow. Sooner or later, agencies will find themselves at a fork that is less like a choice and more like an inevitably. The fork will not involve a 50-50 choice. Heads to the left; tails to the right? No; it’s not that kind of fork. The choice will be between the High Road, to the left, and the Low Road to the right. By Michael Farmer / Madison Avenue Manslaughter Archives
Vincent Cordero and David Torres have launched INVIVO Media Group, a privately-held 360 brand and business amplification company including live music promotion, talent commercial partnerships and strategic media consulting, with a particular focus on the U.S. Latino and the Latin American marketplaces.
A wide-ranging public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural found surprising and insightful consumer sentiments about how people are responding to healthcare marketing messages.
Given we know that most people do not hang around to watch a video to completion it makes me wonder why the 30 second spot is still so popular. by Nigel Hollis
AHAA: The Voice of Hispanic Marketing announced today that Ford Motor Company is the winner of the 2017 AHAA Marketer of the Year Award. Ford joins a prestigious short list of elite brands that have received the award, including McDonald’s, State Farm, Toyota, and Walmart. David Rodriguez, multicultural marketing director for Ford will accept the award and discuss the automaker’s commitment to the Hispanic and multicultural market at AHAA’s 2017 Annual Conference.
Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it ent
Univision Communications Inc. (UCI) unveiled its 2017-2018 programming line-up and highlight how its portfolio offers deep engagement and unique opportunities for marketers to deliver results leveraging viewers’ passions.
Boost Mobile introduces its new brand campaign, “Project Switch.”
NBCUniversal Telemundo Enterprises announced that Telemundo Network and its entertainment cable channel Universo signed an exclusive content partnership with VICE Media, a global youth media brand.
Azteca America kicked off its 2017-2018 Upfront roadshow in New York by announcing a roster of new programs
NBCUniversal Telemundo Enterprises announced a robust lineup of new innovative programming for the 2017-2018 television season
This year CNN en Español is celebrating its 20 years of covering news around the world like no one else with credible, emotional, ground breaking journalism.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
