Programmatic Non-Disclosed Buys — Buyer Beware
For years, agencies worked as “agents” when buying media for their clients. As agents, agencies looked out for the best interests of their clients and negotiated the best media rates. Today, many agencies are acting as “principals” rather than agents. In a principal relationship the agency may or may not be looking out for the best interests of their clients; and it’s possible (even likely) that the agency is putting its own interests ahead of the client. Hence the line we have heard from ANA members — “Is my agency working for me or itself?” By Bill Duggan, Group EVP, ANA
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Telemundo Deportes released its first campaign for FIFA Confederations Cup and World Cup, produced in partnership with Anomaly. 
We have been witnessing a reinvention of TV content creation for a few years now. It probably started with “The Sopranos” on HBO, was accelerated by Netflix’’ “House of Cards,” and has now permeated national, cable and Internet-based “TV.”
I’m kinda tired of hearing everyone talk about how data is going to save our industry. I’m tired of everyone measuring creative effectiveness against KPIs for which they are ill suited. I’m tired of watching all of the good ideas turn into splinters of their former selves in service of their data-driven masters. And mostly, I’m tired of the bad work that often springs from so-called “data-driven advertising.”
Although campaigns with a strong focus on emotional relevance and creative engagement lead to increased business, a new report out today from Kantar Millward Brown shows fewer than one in seven ads are designed to deliver a strong emotional message that consumers will quickly absorb.
With a rising disposable income and a desire for luxury, millennials are giving a boost to travel brands—most notably airlines and cruise lines—according to new research from The Harris Poll’s 29th annual EquiTrend Study, which measures brand health over time.
Even though the city was built on gambling and vice, the new Las Vegas has proven to be so much more. A-list theater and restaurants dominate the Strip and there are family friendly opportunities around every corner. In 2017, this is definitely not the Vegas of your childhood and even your parents’ childhood. By Ozzie Godinez – CEO and Co-Founder at PACO Collective
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. By Dr. Nikki Westoby, Director of Neuroscience, Nielsen Consumer Neuroscience
Achieving transparency in the programmatic media buying ecosystem remains a persistent challenge for marketers, but there are steps companies can take to ensure that their agencies and media partners are held accountable for digital ad expenditures, according to a new study.
The Interactive Advertising Bureau (IAB) released “An Evolving Framework for Advertising Automation” to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology vendors. The report sets out a consistent vocabulary and structure for programmatic advertising, including details of the core processes, tasks, and platforms involved in automating digital advertising.
REVOLT announced a new research study, Gen Z & The Engagement Economy, which explores the broadest measurement of Gen Z’s media usage to date – from music streaming services, emerging social and OTT video platforms, to eSports participation; how Gen Z is using social differently, and what marketers can do to better engage them.
Moms in the US spend more time on the internet than with either television or radio, at 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.
Girl Scouts of the USA (GSUSA)announced that interim leader Sylvia Acevedo has been named permanent CEO of the 105-year-old organization, effective immediately.
Clio Sports recently announced the 2017 Sports Marketing Award winners honoring Austin-based LatinWorks with four awards for their campaign with Major League Baseball (MLB) #PonleAcento (Put An Accent On It).
Uncertainty is causing consumers to engage in money-saving efforts, but they’re still opening their wallets for the right premium products.
The industry road that ad agencies are wandering down is about to narrow. Sooner or later, agencies will find themselves at a fork that is less like a choice and more like an inevitably. The fork will not involve a 50-50 choice. Heads to the left; tails to the right? No; it’s not that kind of fork. The choice will be between the High Road, to the left, and the Low Road to the right. By Michael Farmer / Madison Avenue Manslaughter Archives
Vincent Cordero and David Torres have launched INVIVO Media Group, a privately-held 360 brand and business amplification company including live music promotion, talent commercial partnerships and strategic media consulting, with a particular focus on the U.S. Latino and the Latin American marketplaces.
A wide-ranging public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural found surprising and insightful consumer sentiments about how people are responding to healthcare marketing messages.
Given we know that most people do not hang around to watch a video to completion it makes me wonder why the 30 second spot is still so popular. by Nigel Hollis
