Discovery U.S. Hispanic 2017 Upfronts
Discovery U.S. Hispanic’s networks, Discovery en Español, and Discovery Familia announced a multitude of Upfront opportunities for advertiser across linear, digital, social, and virtual reality platform
Article placement: Top News
House Members Agree: Protecting Advertising is Crucial
Representatives Kevin Yoder (R-KS) and Eliot Engel (D-NY) have sent a “Dear Colleague” letter to Speaker of the House Paul Ryan (R-WI) and Minority Leader Nancy Pelosi (D-CA) in support of protecting the current tax deductibility of advertising. This letter is extremely significant for the advertising community and shows wide congressional support for our industry. There were 124 bipartisan members of Congress who signed the letter.
Mobile’s Hierarchy of Needs [REPORT]
In this report, they examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.
FTC Sends More Warnings To Influencers
Until recently, social-media influencer marketing has looked a bit like the Wild West (with better teeth),@ but it looks like the sheriff is coming to town.
Programmatic Is Failing Forward
Here are three reasons programmatic is failing
Price is a signal too
I believe that a brand’s greatest asset is its ability to command the price it chooses, not one that is determined by competitor or retailer pressure. Sure, you have to grow sales, but any fool knows how to do that. Just drop your price. Until that is people learn to expect your brand to be on discount. Then the trouble really starts. by Nigel Hollis
Dark Social: The Black Hole of Brand Measurement
The term “Dark Social” is being kicked around every so often by marketers. In this post, we’ll answer some of the most important questions about the topic: what is it, how does it affect your brand and how you can measure it?
What’s new with the Internet of Things?
Niccolò Machiavelli, one of history’s great futurists, might have predicted the Internet of Things (IoT) when he wrote, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.”
Shared Service Center Popularity Grows Alongside Rise of Automated and Cognitive Technologies
Around the globe, shared service centers (SSCs) have proven their commitment to becoming more efficient and effective, according to Deloitte’s 10th biennial “2017 Global Shared Services Survey.” Providing insight into the reality of the wide-ranging scale of modern business
Are Advertisers “Bad Hombres” for Their Ad Agencies?
Ad agencies have had a tough time for the past decade. Reduced retainers. Disappearing AOR relationships, as clients expanded their portfolios of agencies. Inflating Scopes of Work, straining the capabilities of agencies’ downsized and juniorized staffs. By Michael Farmer – Madison Avenue Manslaughter
The Evolution of Public Relations
The role of public relations is evolving. The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations. By Bill Duggan, Group EVP, ANA
What Keeps Advertisers Up at Night?
According to new research, marketers have had concerns about viewability and ad blocking for some time—and these concerns have increased even more over the past year.
How the Ad Community’s Media Behaviors Became America;s “Norms” [REPORT]
But just because you, an advertising professional, possess these behaviors does that mean everyone else in this country does too?
Audience Segments of Cannabis Consumers Paving the Way for Mainstream Marketing
A new study by Canna Ventures reveals expanding legalization is changing consumer attitudes and clarifying who will be the cannabis consumers, and who won’t.
Where Do Americans Watch TV? Hint: No, Not on Mobile
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Millennials In Transition [REPORT]
“Millennials” – no age group in the past 5 years has been talked about, analyzed and studied more by marketers. However, we still frequently ascribe the same characteristics and generalizations to the entire generation. When, in reality, Millennials are a diverse, complex group with varying lifestyles and media habits.
Generation Z is Driven by Digital Touchpoints to Identify Products [REPORTS]
Euclid Analytics revealed the results of its Evolution of Retail, 2017 Generation Z Shopper survey report, which highlights the shopping behavior of Generation Z (Gen Z) consumers, alongside other consumer shopping behavior and preferences.
Sneakernomics: Here Comes Gen Z, Part 1
I’ve written a lot about Millennials, but there is another cohort, Generation Z, that’s just as large in both scope and influence. While there are similarities between the two, they are distinct enough that brands and retailers must approach them differently. By Matt Powell, Vice President, Industry Analyst
Sneakernomics: Here Comes Gen Z, Part 2
In a recent blog I highlighted some of the major differences between Millennials and Generation Z. I get a lot of questions on how to understand the profile and values of Gen Z, and for brands and retailers it’s certainly necessary to understand this important next generation. By Matt Powell, Vice President, Industry Analyst
Asian American Women are Globe-trekking Tastemakers Using Digital Spaces to Influence Mainstream Consumer Trends
Asian American women are shaping brands and products through trendsetting buying behaviors heavily influenced by a global perspective and multicultural sensibility.
