Article placement: Top News

Positive Perceptions emerges as key attribute for Driving Brand Performance on Social Platforms [REPORT]

MAGNA and Pinterest release illuminating new research that explores the links between ad environment attributes and brand outcomes on social platforms. This study centers users’ emotions as core data to inform media planning and drive brand alignment. The robust research project measures brand impact, unconscious neuro-metric response, and sales impact through marketing mix modeling (MMM) … Read more

Marquez Brothers acquires YoGusto Brand

Marquez Brothers International, Inc. (MBI), a family-owned company dedicated to the production and distribution of authentic quality branded Hispanic foods, announced that it reached an agreement to acquire Hato Potero Farms- owner of YoGusto® brand, one of the leading drinkable yogurt brands in the Southeastern United States. This strategic move marks a significant milestone in … Read more

What is the Job of Financials and Metrics for Creative Agencies?

By Jason M Blumer – CPA, CEO of Blumer & Associates, CPAs The world of finance seems to be elusive for many digital, marketing and creative agencies. This post will highlight some practical ways to understand financials and what the financials are meant to provide a creative agency owner. Understanding Benchmarks & Metrics: The North … Read more

TELEMUNDO celebrates 25 years of Andres Cantor’s Unforgettable Calls & Coverage

Telemundo celebrated the 25th anniversary of the legendary soccer commentator Andrés Cantor with a special on-air tribute during its live coverage of the FIFA World Cup qualifier between Argentina and Brazil yesterday March 25. This April 1 officially marks Cantor’s 25th year with Telemundo, a milestone that recognizes his unparalleled contributions to sports broadcasting. Widely … Read more

4 Paths to Absolving the Cardinal Sins of Digital Advertising

By Grant Gudgel In digital advertising, there are two surefire ways to get fired as an agency or ad tech provider: Fail to spend all a brand’s allotted budget. Put a brand’s creative in a brand-unsafe environment. These are the cardinal sins of digital advertising — and they’re completely in conflict with one another. To … Read more

Why Retail Media Breaks Marketing Mix Models (MMMs)

By Skye Frontier For decades, brands have relied on marketing mix models (MMMs) to prove the value of their investments in advertising. These models, built to assess the mix of paid media channels like TV, print and digital display, helped marketers justify budgets and optimize their allocations. But as retail media networks (RMNs) attract billions … Read more

Attribution, attribution, attribution: Spotify’s location-based playbook.

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ “I know that 50% of my advertising budget goes to waste. Problem is, I don’t know which 50%.” A phrase that belongs in the Cliché Hall of Fame*. It remains as relevant as ever nonetheless: attribution is the ultimate marker of advertising ROI. Attribution as in identifying … Read more

TELEMUNDO 51 MIAMI names Liliet Heredero Vice President of News & Conten

Telemundo 51 Miami / WSCV, part of NBCUniversal’s Telemundo Station Group, has named Liliet Heredero Vice President of News & Content. The multiplatform news veteran with 20 years of experience with local, national and international media organizations has served as Director of Multiplatform Content & Streaming for Telemundo 51 and NBC6 South Florida / WTVJ … Read more

Cultural Capital Is the Flex

By Roberto Ramos – Group President, Chief Transformation Officer at Culture + Group & CIEN + 3 Models Brands Must Master to Lead in Culture (Not Just Market in It)  Culture moves everything. It drives how people see themselves, who they connect with, and what they buy. It shapes language, aesthetics, rituals, desire. From Kendrick … Read more

Northgate González Market names Orci Advertising as Agency of Record

Orci, the Independent Hispanic-first full service agency, has been named agency of record by Northgate González Market, one of the largest Hispanic supermarket chains in the U.S. which is also proudly family-owned. The appointment was made in late 2024, with kickoff happening this past January. Orci replaces New York-based marketing agency Monks, which was previously … Read more

Reaching LGBTQIA+ Consumers with Interactive and Targeted Advertising Strategies

LGBTQIA+ audiences are bullish on interacting with brands through digital advertising and social media, according to Horowitz’s recent report, State of Media, Entertainment, and Tech: FOCUS LGBTQIA+. This annual study found that LGBTQIA+ consumers are more likely to engage with interactive and targeted advertising. For instance, more than half (52%) of LGBTQIA+ consumers say they … Read more

Nueva Network adds to Leadership Team

Nueva Network has announced that Jose Mateo has been promoted to President of Sales for Terrestrial Radio and Digital Media, and Jim Lyke has joined as Senior Vice President of Sales and Business Development. “The strength of Nueva Network is rooted in our exceptional Sales Team. Elevating Jose Mateo and bringing on board Jim Lyke … Read more

Measuring Loyalty Marketing

By Bill Duggan Loyalty marketing is a big business and increasing in importance. Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Think about airlines, hotels, and quick-service restaurants. Loyalty marketing programs are offered by national brands and local ones, like a neighborhood pizza shop. To read more, CLICK HERE. Courtesy … Read more

Why the Work of the Immigrant Archive Project is More Important Now Than Ever

By Tony Hernandez – Founder of The Immigrant Archive Project In a time when the contributions and struggles of immigrant communities are being systematically erased from public consciousness, the Immigrant Archive Project (IAP) stands as a powerful counterforce—preserving the stories that define America’s rich and diverse narrative. The IAP, the leading oral history project documenting … Read more

Retail Sales Data Shows Consumers Are ‘Apprehensive’ Despite ‘Healthy’ Economic Fundamentals

Data released by the U.S. Census Bureau showed modest month-over-month retail sales growth in February amid consumer worries over inflation and Washington policy decisions, National Retail Federation Chief Economist Jack Kleinhenz said. “Lower-than-expected consumer spending in the first couple of months of the year likely reflected payback for very strong spending in the fourth quarter … Read more

Skip to content