By Mario Carrasco – Co-Founder & Principal / ThinkNow On my podcast, The New Mainstream, I’m often asked who I believe is the best marketer when it comes to engaging Latino audiences. My answer has long been Target. For years, Target has invested in Latino and multicultural consumers with consistent intent and authenticity. They do … Read more
By Joseph Jaffe When I first read Philip Kotler’s textbook in 1990 as a business science undergrad at the University of Cape Town in South Africa, I was hooked: the 4 P’s, STP (segmenting, targeting, positioning), branding. The very fundamentals of marketing coursed through my veins. Fast forward to my first job at Nando’s Chickenland. … Read more
By Camille Ashe – Florida State University There are significant differences in how Hispanic consumers behave in the marketplace depending on how long they have lived in the United States. This is because the length of time a Hispanic individual has spent in the United States often influences that individual’s acculturation level, although the two … Read more
Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the Latino Podcast Listener Report 2024 in a webinar hosted by Gabriel Soto, Senior Director of Research at Edison Research, Elsie Escobar, Director of Community and Content at Libsyn, and Briana Mendez, Senior … Read more
By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. What I’ve learned in working with clients on brand transitions throughout decades—whether we call it evolution, transformation, rebranding, or something else—is that visionary brands never need to compromise their essence. They refine and adapt it to stay relevant in an ever-changing consumer landscape. It’s not … Read more
This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented. The findings underscore the interconnected responsibilities of individuals, organizations, and the industry … Read more
For Hispanics living in the United States, conversations about gender can include discussions of “machismo,” a concept that generally captures ideas, behaviors and expectations related to men and masculinity that is sometimes attributed to Spanish-speaking cultures. A two-paneled chart with a pie chart and bar chart. The pie chart shows that 83% of Latino adults … Read more
By Adam Jacobson – Radio TV Business Report With 40 million U.S. Hispanic listeners tuning in to radio each month, both AM and FM stations across the nation continue to demonstrate their unmatched ability to engage audiences at scale. And, as Latinos are projected to account for 71% of U.S. population growth between 2022 and … Read more
The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members … Read more
Amid national concerns about technology’s impact on youth, many teens are as digitally connected as ever. Most teens use social media and have a smartphone, and nearly half say they’re online almost constantly, according to a new Pew Research Center survey of U.S. teens ages 13 to 17 conducted Sept. 18-Oct. 10, 2024. To download … Read more
As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and … Read more
The Hispanic Star commemorated its fourth Annual Gala—an evening dedicated to mobilizing support for the Hispanic community, accentuating Hispanics’ critical positive contributions to the United States at Cipriani Wallstreet. Leaders, celebrities, philanthropists, companies, and activists gathered to honor and recognize the accomplishments of Hispanic Stars, who inspire the community and elevate the true narrative of … Read more
The Association of National Advertisers (ANA) announced findings from its 2024 Programmatic Transparency Benchmark Study, marking another step in empowering brands towards full visibility into their programmatic supply chain. This latest analysis included Connected TV (CTV), highlighting the sector’s rapid growth and providing a more comprehensive view of the totality of programmatic media buying. Key … Read more
By James Rooke Television advertising has long been the cornerstone of effective advertising for brands. Today, as content moves across screens and devices, multiscreen TV advertising continues to drive results throughout the marketing funnel. In fact, the newly released 2024 “Comcast Advertising Report” found that 97 percent of advertisers plan to increase or maintain spending … Read more
Journalism is facing a trust crisis. Audiences are increasingly skeptical that mainstream media serves their interests and are turning their attention away from traditional news outlets. Meanwhile, online content creators who engage in journalist-style work are building huge, loyal audiences that eclipse those of traditional media. To read more, CLICK HERE
Dulce de leche goes by many names. Whether you know it as cajeta, manjar, manjar blanco, arequipe, milk candy, fanguito, doce de leite, leche quemada or any other name, this sweet staple is a unifying flavor for Latinos, evoking memories of home, no matter where you’re from. McDonald’s is serving up this iconic flavor with … Read more
Younger and lower-income workers are among the least satisfied with their jobs; majorities say it would be hard to find the kind of job they’d want if they were looking today Amid low unemployment nationwide, U.S. workers are feeling good about their level of job security, and relatively few expect to look for a new … Read more
Yonder Media Mobile Inc., the company behind YO Mobile and the only MVNO operating on both sides of the US/Mexico border, has named Javier Hernández Balcázar, commonly known by the nickname Chicharito, as its new brand ambassador. Chicharito, who currently plays as a striker for his boyhood club Liga MX club Guadalajara, previously played for … Read more
NBCUniversal Telemundo Enterprises announced the appointment of Jacqueline Castro as Vice President of Production for Telemundo Studios. In this newly created role, Castro will lead production strategy for Telemundo Studios, overseeing both in-house and third-party productions. As Telemundo Studios expands its content offerings under the leadership of Ronald Day, President of Entertainment and Chief Content … Read more
The American Advertising Federation (AAF), “The Unifying Voice for Advertising,” announced that Alex Lopez Negrete will be inducted into its 2025 Advertising Hall of Fame. When you think about a Hall of Fame, you think of people who represent the very best minds our industry has to offer Eight remarkable leaders, from advertising, marketing, media, … Read more
