Branding is one of the three essential advertising elements that lead to in-market success. As such, there are many variations of brand inclusion at the end of a TV ad, including package shots or simply showing the brand logo. Making the decision to include a package shot or brand logo at the end of an ad can require some additional consideration.
NBCUniversal Telemundo Enterprises and Gato Grande Productions, a new joint venture between MGM and Mexican entrepreneurs Miguel Alemán Magnani and Antonio Cué Sánchez Navarro, announced an agreement giving Telemundo exclusive U.S. broadcast rights to the officially authorized TV series based on the life of the internationally renowned music super star and Grammy Award-winning multi-platinum recording artist, Luis Miguel.
Día de las Madres is upon us, and we found some interesting facts you would enjoy. We found how Hispanics show their love and appreciation for their mothers, and the different days moms are celebrated throughout the world, Spain is to celebrate mamá in just a few days, on May 7th in Spain, May 10th in Mexico and 14th in the USA! Courtesy of Lopez Negrete Communications.
Chick-fil-A is announcing a new partnership with an advertising agency focusing on the Hispanic Market, Gallegos United. Gallegos joins the brand’s roster of advertising agencies, including McCann and Starcom.
Real Madrid and FC Barcelona have battled it out on the field, earning the phrase El Clásico for any match they play. Today, El Clásico is consumed on smartphones, tablets, computers and televisions in more than 90 countries around the world, allowing the teams’ rivalry—and value—to grow.
US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
Advertiser investment in original digital video programming has nearly doubled over the past two years, with 80 percent of brand and agency executives saying that they are planning to spend even more on original digital video this year, according to the fourth annual “Digital Content NewFronts: Video Ad Spend Study.”
The Univision panel was focused on how to provide marketers with tips on how to reach, influence and address Hispanics’ healthcare needs.
Azteca Los Angeles 54 announced tmore details of its exclusive multiyear agreement to serve as the Los Angeles Chargers Spanish-language flagship television station and broadcaster of three preseason games. Additionally, the Los Angeles Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.
Spanish Broadcasting System, Inc. (‘SBS’) announced the launch of ‘SBS Portafolio’ a cross-platform content development division designed to create and expand brand strategies utilizing all of SBS’ assets including Digital, Mobile, Television, Radio, Social Media and live experiences.
The IAB has announced NGL Studios, part of NGL Media (co-founded by actor John Leguizamo), will be participating at the 2017 Digital Content NewFronts in New York City, where it will be presenting original digital content programs and platforms for U.S. Latino and multicultural millennial audiences, and advertisers seeking to engage them.
Last week we saw quarterly results for various blue-chip companies. Pepsi, McDonald’s, Domino’s, Amazon, American Airlines, Chipotle, T-Mobile and even Twitter managed to delight shareholders with positive results, or at least results that were deemed a break from negativity in prior quarters (Twitter!). Sadly (if you’re one of their shareholders), that was not the case for the Coca-Cola Company and Procter & Gamble. These two pillars of the S&P 500 were punished for less-than-stellar results.
A couple of weeks ago I provided a short list of brands that had disrupted their category and grown as a result of being different. I could have added PayPal, Airbnb or Uber to that list, but the one brand that I really should have added was Amazon. by Nigel Hollis
As brands increasingly utilize influencer marketing, methodologies begin to vary. Not surprisingly, some CPG brands’ approaches are more conducive to great influencer relationships than others.
The new appointee will mainly be responsible for the organization’s fundraising efforts and increasing awareness of the wide-range of programs offered by the Latin GRAMMY Cultural Foundation.
PwC released Bot.Me: A Revolutionary Partnership, a new Consumer Intelligence Series report that provides a comprehensive look at the global impact and potential of artificial intelligence (AI).
The Ninth Circuit Court of Appeals last month rendered a very important decision. This decision threatens to allow states and localities far more leeway to impose government mandated disclosures in advertising with potentially extremely adverse impacts.
In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption of media, cramming as much as possible into an average day.
New research released indicates that a lack of data transparency is inhibiting the growth of programmatic media buying and that 41 percent of respondents agreed they would not significantly increase their programmatic budgets until there was better transparency around data.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
