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AHAA HONORS RISING STARS OF THE HISPANIC MARKETING INDUSTRY

AHAA: The Voice of Hispanic Marketing announced the winners of the Rising Stars Recognition, the Hispanic marketing industry’s first-ever award for outstanding marketing professionals ages 35 and under, at an awards ceremony at the 2017 AHAA Annual Conference in Chicago. Four young executives, Beatríz Torres Marín, Associate Creative Director, Alma; Alfredo Piña, Brand Management, Richards/Lerma; Ana Rosella Ibarra, Public Relations Managing Supervisor, d expósito & Partners; and Sonny Villarreal III, Account Director, Lopez Negrete Communications, were inducted as Rising Stars Class of 2017.

Brands on Best Practices in Mobile Identity & Cross-Device Marketing [REPORT]

The Interactive Advertising Bureau (IAB) released “Mobile Identity Guide for Marketers,” which highlights the approaches to and the importance of identity management as an emerging practice for marketers, offering best practices in the use of identifiers required for user-level mobile and cross-screen marketing activities.

AHAA ESTABLISHES HALL OF FAME WITH NEW INDUCTEES

Since 1999, AHAA has honored those that have made significant contributions to the U.S. Hispanic advertising and marketing industry. Expanding on this program, AHAA has established the AHAA Hall Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.

Alma Takes 2 Top Awards at 2017 ADDY Awards

This year, Alma DDB was a big winner at both shows. At the National ADDYs, Alma received the Best in Show overall for their Netflix “Spanish Lessons” – the first time any multicultural agency takes the top national prize. Alma also received 11 additional awards for Sprint, Clorox, and Netflix.

Sarmiento named President of Círculo Creativo

Círculo Creativo announced that Ciro Sarmiento, Chief Creative Officer at Dieste, has joined the nonprofit organization as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.

Ravinal named VP of Entertainment and Consumer Public Relations at Univision

Rosemary Ravinal has joined Univision Communications Inc. (UCI) as Vice President of Entertainment and Consumer Public Relations. Ravinal will oversee publicity efforts for UCI’s portfolio of Spanish-language entertainment, broadcast and cable networks and serve as a primary point of contact with consumer media.

U.S. Online Shoppers Turning to International Retailers [REPORT]

The UPS study found that almost all avid U.S. online shoppers (97%), made purchases on marketplaces, up 12 points from 2016, and that 81 percent cite price as the most important factor when searching for and selecting products online. According to respondents who purchased from an international retailer (47%), 43 percent were driven by lower prices on U.S. marketplaces and 36 percent wanted unique products not found from U.S. retailers.

Pseudoscience and post truth

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • Not too long ago I was scolded by an acquaintance of mine because, as an advertising professional, I supposedly “contribute to climate change”.
  • The accusation was two-pronged, to wit:
  • I help companies sell wasteful products to people who don’t need and can’t afford them, therefore stacking up the landfills of the world with trash. And the oceans. And the atmosphere.
  • I contribute to the constant cacophony of contradicting, confusing, misleading and overwhelming information about the environment and the state of our planet’s fauna and flora, therefore eroding the ability of science to amalgamate public opinion and solve our looming existential threats.

ANA Media Transparency Report: One Year Later

It’s been exactly one year since the release of the K2 Intelligence report commissioned by the ANA, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” and the issue of media transparency continues to be a topic of industry discussion and debate.  By Bill Duggan, Group EVP, ANA

Ignorance of Pricing is Ruining Ad Agencies

All companies sell products or services at a price, and managing price is a major responsibility of top management.  Car companies sell cars, and sticker prices are marked on side windows.  Coca-Cola sells concentrate to its bottlers, setting price per gallon to match market circumstances.  Pizza-Hut sells pizzas in restaurants, and pizza prices are marked on the menus.  Bain sells consulting studies to corporations and prices them by study length and complexity.  Agencies, though, are confused about what they sell and how to price it.  Their ignorance of pricing is ruining agency operations and destroying agency value for clients, employees and holding company owners.  The advertising industry is the only industry in the world without a concept of pricing.  By Michael Farmer / Madison Avenue Manslaughter Archives

Gen Z: The not-so-silent generation

Most of Gen Z — the generation born after 1995 — still aren’t old enough to buy alcohol, get married or hold their first job. But they’re already flexing their consumer muscles. More than 70 percent of Gen Zers surveyed for the NRF/IBM “Uniquely Gen Z” study released earlier this year say they influence family spending on everything from electronics and vacations to everyday household items.

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