Marketers realize that connecting with consumers through content is often more effective than advertising: Smart brands now know that when consumers engage with their content, they engage with their brand. Content drives more impactful engagement with consumers, and ultimately greater ROI on media spend, than traditional display advertising does.
Deloitte’s sports professionals predict that innovation and disruption will dominate 2017, whether it is nontraditional media pursuing sports rights or teams optimizing fan experience beyond the stadium.
Burson-Marsteller announced that Mike Fernandez has been named U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell.
Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.
Café Bustelo continues challenging Latino students to submit an 800-word essay in English or Spanish for an opportunity to win a scholarship.
Once content is developed, how it’s promoted and distributed can make or break its impact.
Last December… wait, that was now LAST YEAR! So I guess I first should wish you a happy, prosperous, transparent and integrated 2017. So anyway, in December, I was fortunate enough to attend a session with about 30 World Federation of Advertisers (WFA) global marketing procurement leaders. Due to the spacing of the holidays I did not have a chance to write about the event until now. Instead I had two weeks off. But given that this is about predictions for 2017, I think now is as good a time as any.
It’s a new year, and the Interactive Advertising Bureau is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion”
72% of marketers consider data analysis more important than social media skills [REPORT]
NBCUniversal Telemundo Enterprises named Monica Gil to the newly created position of Executive Vice President of Corporate Affairs. In this new role, she will have oversight of the company’s corporate communications, government relations, and community relations efforts.
Iveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop
Telemundo Deportes announced “Día de Gallos,” the first-ever sports podcast offered by a U.S. Spanish-language broadcast network
At its December monthly board meeting, AHAA: The Voice of Hispanic Marketing elected four members to its Board of Directors: founding board member and former AHAA president Daisy Expósito-Ulla and newcomers Lee Vann, Sandra Alfaro and Gonzalo Del Fa.
As 2016 ends, there’s no denying that the booming Hispanic market made headlines – in the political and economic sectors as well as in digital and consumer trends. But what does 2017 mean for Hispanic marketing? At AHAA, we believe we will see an increase in multicultural media spend by just under ten percent with digital accounting for about a third of that growth. Still lagging behind the general market, digital media investment is on the brink of an explosion in the Hispanic and multicultural sectors, and we anticipate big gains in search advertising and live video formats in the next two years. By: AHAA Chair Linda Gonzalez, president of viva partnership
Teenagers beware–mothers are finding new ways to share your baby pictures. Evolving technology is being adopted, consumed and leveraged in different ways by a variety of groups, including the women who serve as backbones for their families.
After dropping to a three-year low last year, consumer purchases of smartphones are expected to rebound this year, fueled by better security, new functions, improved performance and device refresh schedules, a global Accenture survey finds.
Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. Americans are using social media in the context of work (whether to take a mental break on the job or to seek out employment), while also engaging in an ongoing effort to navigate the complex privacy issues that these sites bring to the forefront. By Shannon Greenwood, Andrew Perrin and Maeve Duggan
Price wars have broken out in consumer industries around the world. It’s no secret that retailers such as ALDI, Amazon and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Major US telecommunications carriers now compete fiercely on price as they try to win new customers. And airlines are gearing up for a price war on trans-Atlantic routes as some low-cost carriers plan service between the US and Europe. By Sandeep Heda, Stephen Mewborn and Stephen Caine
Pharmaceutical manufacturers, payers and healthcare providers (HCPs)—as well as a host of tech-focused newcomers—are exploring digital programs that complement standard therapies and hold promise to keep patients healthier and produce better outcomes.
Telemundo and NBC UNIVERSO will present the exclusive US Spanish-language simulcast of “The Best FIFA Football Awards™” on Monday, January 9 at 12:30PM/11:30 AM C.
