Veteran direct marketers believed that non-DR TV couldn’t be measured. But that was before advances in digital measurement and data analytics. Thanks to these technologies, behavior can now modeled and predicted in online and offline channels.
TV networks want to give us more stuff: programming content and advertising. Trouble is, much of that can spill over into irregular time segments. Now it seems one of the key consumer TV tools might be in jeopardy.
Research shows that hurtful workplace behavior can depress performance, increase employee turnover, and even mar customer relationships. By Christine Porath
Fuse announced a multi-platform expansion of its relationship with Gabriel “Fluffy” Iglesias. This includes the addition of three new digital series, along with the renewal of Iglesias’ hit Fuse TV original.
Before turning the corner from 2016 to 2017, Telemundo accompanied the launch of El Chema, its latest 10 p.m. nightly attraction, with A 360 Escape, a virtual reality vignette about the series. By Simon Applebaum
The words “multicultural” and “diversity,” to many progressives – and until November 8, almost all marketers – have had a positive connotation. These terms have been very often used as shorthand for, if you will, “all voices matter.” By David R. Morse
Despite the proliferation of health and wellness information online and in real life, according to the National Center for Education Statistics, only 12% of the U.S. adult population is “health literate.”
As the recent rise in spending on influencer marketing suggests, the methods and sources consumers use to vet products online is undergoing a significant shift.
Entravision Communications Corporation announced the official launch of its new radio format in Los Angeles, La Suavecita.
The FCC on Tuesday (1/3) gave Univision Communications and Mexican media goliath Grupo Televisa a huge New Year’s gift by agreeing that the public interest would be served by permitting foreign ownership of Univision beyond the federally mandated limit of 25%. By Adam R Jacobson / RBR + TVBR
Healthcare marketing is not automobile marketing but there is something we can learn from the Ram campaign. How can we create campaigns that go beyond the ephemerally provocative, to those that create legacy? How can we use our unique platform to do good?
At the end of the 20th century, usage of the World Wide Web moved out of academia and grew at a breathtaking rate. By 2015, over one-third of the world’s population had logged on to the Internet at some point in the previous year; the Connected Revolution had arrived. Now pundits say that we are on the verge of a fourth revolution: the Age of Smart Machines. By Alessandro Zolla, Machine Learning Program Lead
We all know people love stories but not all stories are equally compelling, particularly when it comes to brand building. Great marketers recognize that the focus of the story should be the brand. The story is a means to an end, not an end in itself. by Nigel Hollis
Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth.
In Latin American countries, the most magical Christmas night for children isn’t on December 25th, but rather on January 6th, the night in which the Three Kings flood the house with gifts.
Facebook’s latest revelation of miscounted metrics is reported to have agencies in a spin. One top ad agency executive is reported to have said that it is freaking out people because “It’s hard to explain to clients”. But really you have to wonder if clients should be worrying about the minutiae of metrics about individual posts. Perhaps we all need to take a step back and look at the bigger picture.
eMarketer updated its benchmark estimates for industry-specific digital advertising outlays, noting that broad trends lifted spending across all sectors in 2016.
Many entertainment marketers are still employing a mass-market, broad-strokes approach that TV commercials offer. But this kind of mindset does not translate to influencer marketing.
Yes, consolidation will be a major theme — and it’s not just about the traditional food chain of small to medium to larger independent to holding company. The consultants are now out there too, as Accenture’s recent purchase of Karmarama showed. So to get bigger billings, revenue will have to be bought in the hope that a big bid comes in from a larger agency, or consultancy, which can offer some form of protection from billings heading down. It’s kind of an endless circle, isn’t it?
… and Will Probably Continue Being Untrue in 2017
