3 Things 2016 Taught Us About Millennials’ Relationship With Media
As the dawn of a new year is once again upon us, it is abundantly clear that the majority of people are ready for 2016 to end. It was a year overcome with politically charged turmoil, Zika, (more) mass shootings, Brexit, the crisis in Syria, and, of course, the U.S. Presidential election, to name a few. One group, in particular, didn’t hold back when it came to their feelings and backlash about this year. That’s right: Millennials.
AHAA: The Voice of Hispanic Marketing (AHAA) has rebranded its Hispanic marketing directory to launch the 2016 Hispanic Market Guide, available for free of charge. This comprehensive digital guide provides a detailed look at Hispanic consumers, Hispanic media, top advertisers and agencies, and features data from Nielsen, Cision, and the U.S. Census. DOWNLOAD FOR FREE HERE.
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2016 Hispanic TV Upfront Report. View and download for FREE
With multicultural consumers a significant and growing part of the U.S. population, brands and retailers can not ignore the unique tastes, preferences and traditions of African-American, Hispanics and Asian-Americans both during the holidays and year round.
LAPIZ was named the official agency of record for Advance Auto Parts’ general market business. The agency has managed the retailer’s Hispanic market work since 2014, and will now lead marketing efforts for both general and Hispanic markets across North America.
Make your bed, then sleep in it. Right? Well, whenever something happens in the advertising industry that brands don’t like, it’s well worth a little more self-examination behind the causes. Sure, big agencies are not exactly innocent creatures who should avoid blame — but let’s be honest, 2016 has been the year of blaming agencies for everything under the sun. So how about a reality check?
Two things we heard a lot about in 2016 were “autonomous cars” and “bots,” but rarely in the same sentence. True, they both share the common thread of AI, which powers the “self” in self-driving cars (computer vision, decisioning) and the chatty personalization of bots. But that’s where the similarity ends, because most bots don’t employ real AI or machine learning, but are just collections of “if-then” statements in a new package.
When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the US, lending some spark an otherwise flat “omnishopping” environment.
Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising. By Kenji Govaers, Matthew Meacham and Guy Brusselmans
Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade. In fact, we asked about 1,300 writers, editors, and contributors for some specific numbers. This is what we found.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Telemundo Deportes rolled out a six-month multiplatform promotional campaign for the kick-off of the FIFA Confederations Cup 2017 which will take place in Russia in June.
Univision Deportes announced that it is rounding out its portfolio with the launch of a new national sports radio network called Univision Deportes Radio.
Given the healthy short- and long-term impact of media advertising, marketers should realign a share of promotional dollars to media to stop brand erosion. This shift will enable marketers to reinforce brand equity, support shopper loyalty and drive consistent brand growth.
Marketers have long wanted to get inside the heads of their customers. Getting onto the smartphones they hold in their hands may be the next best thing. By Laura Beaudin, Wendy Grad, Elizabeth Spaulding and John Grudnowski
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. Is big data all hype? By Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, and Guru Sethupathy
