Audience Segments of Cannabis Consumers Paving the Way for Mainstream Marketing
A new study by Canna Ventures reveals expanding legalization is changing consumer attitudes and clarifying who will be the cannabis consumers, and who won’t.
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Where Do Americans Watch TV? Hint: No, Not on Mobile
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Millennials In Transition [REPORT]
“Millennials” – no age group in the past 5 years has been talked about, analyzed and studied more by marketers. However, we still frequently ascribe the same characteristics and generalizations to the entire generation. When, in reality, Millennials are a diverse, complex group with varying lifestyles and media habits.
Generation Z is Driven by Digital Touchpoints to Identify Products [REPORTS]
Euclid Analytics revealed the results of its Evolution of Retail, 2017 Generation Z Shopper survey report, which highlights the shopping behavior of Generation Z (Gen Z) consumers, alongside other consumer shopping behavior and preferences.
Sneakernomics: Here Comes Gen Z, Part 1
I’ve written a lot about Millennials, but there is another cohort, Generation Z, that’s just as large in both scope and influence. While there are similarities between the two, they are distinct enough that brands and retailers must approach them differently. By Matt Powell, Vice President, Industry Analyst
Sneakernomics: Here Comes Gen Z, Part 2
In a recent blog I highlighted some of the major differences between Millennials and Generation Z. I get a lot of questions on how to understand the profile and values of Gen Z, and for brands and retailers it’s certainly necessary to understand this important next generation. By Matt Powell, Vice President, Industry Analyst
Asian American Women are Globe-trekking Tastemakers Using Digital Spaces to Influence Mainstream Consumer Trends
Asian American women are shaping brands and products through trendsetting buying behaviors heavily influenced by a global perspective and multicultural sensibility.
Pervasive Ad Blocking and Preference for Video Piracy Over Linear Television Among Millennial Viewers [REPORT]
Following industry reports that indicate millennials spend 54 percent of their TV viewing time streaming content rather than watching traditional live programming, ANATOMY MEDIA, released the results of its 2016 “Millennials at the Gate” report, which provides an in-depth look at the streaming, ad blocking and piracy behaviors of young (18-24) adults.
The Ad’s Not Viewable If It’s Blocked: Richer Media Leaves Advertisers and Consumers Poorer
The call for viewability has never been greater.
How To Build Successful Influencer Marketing Campaigns
CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stories.
Mastering the digital advantage in transforming customer experience
Digital services and operations are raising the competitive bar in every sector. To capture the opportunity, incumbents should embrace a new operating model that dramatically improves the digital customer experience. Here’s how.
The future is mobile but what do the ads look like?
Digital media spend is now taking over half the money spent on advertising in a number of countries thanks to mobile. There is no doubt that mobile is going to feature prominently in any brand’s media mix for years to come, but that does not mean that mobile advertising can continue to serve up the same intrusive ad formats that it does now. by Nigel Hollis
Hey haters, hate this. Part 2
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- The social media lynchings we’ve witnessed lately will come back to haunt us.
- The average CMO is scared to such a level of sh**lessness these days that it will make it close to impossible to get anything fairly disruptive approved.
- Creative-wise, that is.
- And, by osmosis, strategic-wise, advertising-wise, marketing-wise.
The 2017 Influencer Marketer Report [REPORT]
Influencer marketing has never been more important. With 25% of internet users employing some form of ad blocking, and consumers continuing to trust word of mouth over all other forms of marketing, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity.
How to Create a Unified Brand Experience
Every day, the digital world shines a spotlight on brand inconsistencies. Employees and potential candidates might get one impression, customers and partners may have another experience, while investors and influencers might see an altogether different picture. The result is brand confusion, or worse, brand conflict.
Pepsi and Heineken ads both originate from a bubble
I am sure you heard about all the furor over the Pepsi’s Kendall Jenner ‘protest’ ad. And then, as if to rub salt in the self-inflicted wounds, along comes Heineken’s “Worlds Apart” experiment which is receiving accolades left, right and center…but would it in the real world? by Nigel Hollis
Are you prepared for a corporate crisis?
No one can predict when disaster will strike—but knowing what to expect if it does will buy precious time.
d expósito & Partners celebrating its twelfth year
Defying the global consolidation and absorption trends, and showing consistent market growth and sustainability, d expósito & Partners celebrates this week twelve years since its inception as an independent shop, created by Daisy Expósito-Ulla and a group of pioneering partners. The agency was founded May 5th, 2005.
Key findings about U.S. immigrants
Pew Research Center regularly publishes statistical portraits of the nation’s foreign-born population, which include historical trends since 1960. Based on these portraits, here are answers to some key questions about the U.S. immigrant population.
U.S. at Risk of Not Reaching 90 Percent Graduation Rate Goal by 2020
Since 2001, 2.8 million more students have graduated from high school rather than dropping out. In an economy that prizes educational attainment more than ever before, these rising rates have created enormous benefits for individuals, communities and our entire nation. But even now with the current national graduation rate at 83.2 percent, it is becoming more evident that the nation will be unable to meet its high school graduation rate goal without intensifying efforts to reach the students who have historically faced the greatest challenges. The country remains off-pace to reaching its goal for the second year in a row.
