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Telemundo presents Biopics Series

Telemundo to premiere two cutting-edge biopic series based on internationally bigger-than-life Hispanic figures, including Puerto Rican urban music star Nicky Jam and Mexican singer-songwriter José José.

CNN en Español celebrates its 20th Anniversary

It was March 17, 1997 at 6 o’clock, when CNN en Español began its first broadcast. Since then, the network has uninterruptedly covered important events such as: political elections, wars, entertainment news, movements that have changed the course in history, and much more.  The premiere of this network represented the beginning of a 24-hour Spanish-language news channel in our region, and a revolution for Spanish-language journalism in the Americas.

The Retail Evolution [INSIGHTS]

The death of retail as we now know it is greatly exaggerated. Retail isn’t dying, it’s evolving and doing so out of necessity. The current retail evolution is being driven by a confluence of change. Changing consumer attitudes, behaviors, and demographics; ongoing channel and digital disruptions; and increasing competition for consumer mindshare and dollars are forcing a shift in long-held paradigms – continuing the status quo is no longer an option.  By Marshal Cohen, Chief Industry Analyst – Retail, The NPD Group

The Chaos Theory Of Marketing

Markets are always complex, but there’s a phenomenon that gives them the illusion of predictability. This phenomenon is potential. Potential, in this instance, means the gap between the current market state and a possible future state.  The presence of potential creates market demand. Every time a new product is introduced, a new potential gap is created. Supply and demand are knocked out of balance. Until balance is regained, the market becomes more predictable.

Republica wins at Addys

Republica received seven American Advertising Federation Miami ADDY Awards for its creative work for Segura Viudas Cava, Sedano’s Supermarkets and Amigos For Kids.

Meet your new MOM (Marketing Operating Model)

To drive revenue growth in the digital age, new data shows that marketing leaders are upgrading data-collection technology, collaborating closely with IT, and focusing on test-and-learn agility.  By Jason Heller and Kelsey Robinson

Advertising Trade Associations Urging Rapid Congressional Action on FCC Broadband Privacy Rule

The American Association of Advertising Agencies (“4A’s), American Advertising Federation (“AAF”), Association of National Advertisers (“ANA”), Data & Marketing Association (“DMA”), Interactive Advertising Bureau (“IAB”), and Network Advertising Initiative (“NAI”) issued the following statement in support of Senator Jeff Flake and Congressman Marsha Blackburn’s recently introduced Joint Resolutions disapproving of the Federal Communications Commission’s (“FCC”) broadband privacy regulations.

One man’s trash is another man’s twitter.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

  • The echo chamber in our industry tricks us into believing that everyone shares common experiences.
  • We operate under the assumption that there’s a mutual canon of knowledge binding us together.
  • Nevertheless, there’re still lots and lots of folks out there that are happily, productively and utterly uninterested in, say, the latest social media flavor of the month.
  • I just found out that a good client of mine, late 40s, highly educated, world traveler, comfortably perched in the upper tax bracket is entirely unaware -and uninterested in- Twitter and twitterspeak.

The five Rs of marketing [INSIGHT]

For those of you wondering what the first three Rs might be according to Mars’ Allison Miazga-Bedrick, they are reach, relevancy and reaction. But I am going to propose a slightly different list that includes receptivity and risk.  by Nigel Hollis

Marketers to Spend on Analytics; Use Remains Elusive

Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three years, representing a 376 percent increase. At the same time, marketers say barely a third of available data are used to drive decision making in their companies.

May I Speak Freely — And Directly?

My discomfort with programmatic is driven by its similarities with the business model of legacy ad networks.  The former was built on the premise of mistruths and arbitraging.  

Watch Latino Entrepreneurs Launching Their Products on TV

HSN teamed up with Dreamers Ventures creator Liliana “Lili” Gil Valletta and Bob Circosta, “TV’s Billion Dollar Man,” to search for new and exciting products from Latino/a entrepreneurs to launch on HSN. Project American Dreams is part of HSN’s American Dreams program to cultivate entrepreneurs and introduce new products to market.

Telemundo Performers Vote To Join SAG-AFTRA

  Marking the first time in 65 years that a group of actors at a major television network sought a unionization election, the vote is a momentous step toward ending the double standard that has existed for decades between Spanish-speaking performers at Telemundo and their English-speaking colleagues at NBC.

Maroni named VP & Creative Director of Telemundo Studios

Telemundo announced Miguel Varoni has been promoted to Vice President and Creative Director of Telemundo Studios and Telemundo International Studios, where he will work on  scripted projects targeting the U.S. Hispanic and Latin American market.

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