The term “Dark Social” is being kicked around every so often by marketers. In this post, we’ll answer some of the most important questions about the topic: what is it, how does it affect your brand and how you can measure it?
Niccolò Machiavelli, one of history’s great futurists, might have predicted the Internet of Things (IoT) when he wrote, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.”
Around the globe, shared service centers (SSCs) have proven their commitment to becoming more efficient and effective, according to Deloitte’s 10th biennial “2017 Global Shared Services Survey.” Providing insight into the reality of the wide-ranging scale of modern business
Ad agencies have had a tough time for the past decade. Reduced retainers. Disappearing AOR relationships, as clients expanded their portfolios of agencies. Inflating Scopes of Work, straining the capabilities of agencies’ downsized and juniorized staffs. By Michael Farmer – Madison Avenue Manslaughter
The role of public relations is evolving. The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations. By Bill Duggan, Group EVP, ANA
According to new research, marketers have had concerns about viewability and ad blocking for some time—and these concerns have increased even more over the past year.
But just because you, an advertising professional, possess these behaviors does that mean everyone else in this country does too?
A new study by Canna Ventures reveals expanding legalization is changing consumer attitudes and clarifying who will be the cannabis consumers, and who won’t.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
“Millennials” – no age group in the past 5 years has been talked about, analyzed and studied more by marketers. However, we still frequently ascribe the same characteristics and generalizations to the entire generation. When, in reality, Millennials are a diverse, complex group with varying lifestyles and media habits.
Euclid Analytics revealed the results of its Evolution of Retail, 2017 Generation Z Shopper survey report, which highlights the shopping behavior of Generation Z (Gen Z) consumers, alongside other consumer shopping behavior and preferences.
I’ve written a lot about Millennials, but there is another cohort, Generation Z, that’s just as large in both scope and influence. While there are similarities between the two, they are distinct enough that brands and retailers must approach them differently. By Matt Powell, Vice President, Industry Analyst
In a recent blog I highlighted some of the major differences between Millennials and Generation Z. I get a lot of questions on how to understand the profile and values of Gen Z, and for brands and retailers it’s certainly necessary to understand this important next generation. By Matt Powell, Vice President, Industry Analyst
Asian American women are shaping brands and products through trendsetting buying behaviors heavily influenced by a global perspective and multicultural sensibility.
Following industry reports that indicate millennials spend 54 percent of their TV viewing time streaming content rather than watching traditional live programming, ANATOMY MEDIA, released the results of its 2016 “Millennials at the Gate” report, which provides an in-depth look at the streaming, ad blocking and piracy behaviors of young (18-24) adults.
The call for viewability has never been greater.
CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stories.
Digital services and operations are raising the competitive bar in every sector. To capture the opportunity, incumbents should embrace a new operating model that dramatically improves the digital customer experience. Here’s how.
Digital media spend is now taking over half the money spent on advertising in a number of countries thanks to mobile. There is no doubt that mobile is going to feature prominently in any brand’s media mix for years to come, but that does not mean that mobile advertising can continue to serve up the same intrusive ad formats that it does now. by Nigel Hollis
By Gonzalo López Martí – Creative director, etc / LMMiami.com
