The study was inspired by findings in Greenbook’s most recent GRIT report, a bi-annual “state of the industry” roundup for the market research space. The report found that most research companies do not consider respondent user experience a high priority.
The promise of cost efficient, real-time targeting means that programmatic advertising has taken the digital ad industry by storm. Magna Global predicts the market for global programmatic will double between now and 2019. However, the evidence suggests that programmatic still has a long way to go before it delivers on its promise. by Nigel Hollis
Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of David Tardio to the position of VP of Ad Sales for Discovery U.S. Hispanic.
Everywhere we turn lately, there seems to be a new corporate crisis in the headlines. Some of the largest, most visible and successful companies are being forced to publicly apologize — while feverishly attempting to convince their customers that these unfortunate incidents are only isolated blips — without any implication of systemic organizational issues.
A new survey of corporate communications, marketing and industry leaders reveals that 76% rely on word of mouth recommendations from their peers to find PR and other communications agencies.
A long time ago, in a galaxy far, far away, there was a simple marketing world.
New research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital advertising will be just the tip of the iceberg.
Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to findings from the Accenture 2017 Digital Consumer Survey.
US consumers have never completely switched over to using digital coupons.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.
As we near the most “archetypical” of Hispanic holidays, Cinco de Mayo, instead of getting into an exhausting explanation of why (or why not) the day is important, below are my “cinco” mega topics to keep in mind when activating Hispanic marketing. by Roberto Siewczynski
Yes, there are many countries where the spend on digital has now surpassed TV. Yes, the average share of spend on digital worldwide is about 33 percent. by Nigel Hollis
Today’s young adults look different from prior generations in almost every regard: how much education they have, their work experiences, when they start a family and even who they live with while growing up.
The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research.
Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.
Casanova // McCann recently produced a TV spot for the launch of the California Lottery’s Super Ticket, which boasts the biggest jackpot prize in the State’s history.
BARÚ announced the hire of Jeremy Epstein as its new Associate Digital Director.
A new state-of-the-art coupe rolls past colonial architecture and skirts the sea along the iconic Malecón. The INFINITI Q60’s chrome and bright paint adding another thread to the vibrant tapestry that is Havana.
San Francisco, Riverside and San Bernardino led the nation in annual employment growth among the top 50 U.S. counties with the most employees, according to new U.S. Census Bureau economic statistics.
