By Charlotte Naim As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world. Mobile marketers have already had to manage their data diets following Apple’s termination of IDFA in 2021. But with the death of the cookie, marketers will be very limited … Read more
After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. … Read more
Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today. #SpeakHispanic is built around original, Latino-centric content –which includes cutting-edge visuals, current data points, poignant personal accounts, and spirited dialogues … Read more
In celebration of Hispanic Heritage Month kicking off this Friday, September 15, Ally released its newest TV spot next week honoring the cultural richness of the Hispanic community. In 2015, Ally created an inclusion infrastructure that became the heart and soul of the brand’s culture. From there, Ally continued to develop and implement intentional DEI … Read more
By Kim Parker and Rachel Minkin Trends in marriage and fertility along with shifting social norms and important legal changes have reshaped the American family. Public views of the family are complicated. Americans are more pessimistic than optimistic about the institution of marriage and the family. And there is no consensus on how some of … Read more
by Daisy Expósito-Ulla I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in … Read more
When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next … Read more
By Brian Wieser Retail sales data historically took on outsized importance in the imaginations of practitioners within the advertising industry. Advertising by retailers has never been unimportant – spending on advertising by retailers, including food services and drink places amounts to 20% of total advertising expenditures in the United States, according to the most recently … Read more
By Adam Kleinberg Today, great brands are built through experiences people love at the speed people live. Brands must penetrate culture and harness data through marketing technology to create an amazing omnichannel experience. For brands struggling to sustainably reinvent themselves, I offer a new construct, the Culture Stack. The Culture Stack brings process and capabilities … Read more
Marketers are not creating the best marketing effectiveness culture because they are failing to address all the elements of the marketing effectiveness ‘Process’, according to a new study by WFA, Ebiquity and IPA. Creating a Global Culture of Marketing Effectiveness finds that while overall marketing effectiveness culture is performing acceptably – scoring 6.5 out of … Read more
By Conrad Lisco The foundational business model of the ad-supported internet, which revolves around offering free content in exchange for behavioral tracking, is undergoing a dramatic transformation. Over the past two decades, the focus of digital advertising has been on targeting individuals to deliver increasingly personalized and relevant ads. This has created a vast and … Read more
With Hispanic Heritage Month kicking off this week, Telemundo and NBCUniversal are celebrating with an energizing new campaign that recognizes the vibrant and diverse culture of the Hispanic community through activations, special content and programming across the company all month long. Telemundo Enterprises is leading the charge with the next iteration of its bilingual campaign, … Read more
By Dominick Fils-Aimé According to a poll conducted by Morning Consult, on behalf of BSR, social policies on a state-level, and brand advocacy in relation to social issues are important considerations for people thinking about relocating for employment. To read more, CLICK HERE. Courtesy of Association of National Advertisers
By Larisa Bedgood In a time of rapid technological advancement and digital connectivity, consumers have more options than ever to shop, research, and engage with brands online. With every online interaction, individuals generate a vast amount of personal data that is being collected, stored, and analyzed. As a result, the importance of data privacy has … Read more
Global influencer marketing spending grew 21.5% in 2022 to $29.14 billion and is on pace to rise 16.9% in 2023, fueled by a growing number of brand marketers investing in a multiplying number of macro and micro influencers using social media channels to espouse products and brands among their peers, according to new research by … Read more
Warner Bros Discovery U.S. Hispanic adds CNN en Español to its portfolio which includes Discovery en Español, Discovery Familia and Hogar de HGTV. “We have successfully unified our portfolio by bringing together brands that share a vision for creating authentic content to connect with the U.S. Hispanic audience,” said David Tardio, Vice President of Advertising … Read more
App Science announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences. The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver … Read more
Black, Hispanic and Latina women have gained confidence in their investing knowledge in recent years and are investing to build generational wealth, according to new research from J.P. Morgan Wealth Management. J.P. Morgan surveyed 1,000 investors to uncover investing trends within Black, Hispanic and Latino communities. “Everyone should be building their wealth and J.P. Morgan … Read more
The Immigrant Archive Project (IAP) is thrilled to announce a groundbreaking Spanish-language content distribution partnership with Entravision, a global advertising solutions, media and technology company with a diversified portfolio of television and radio stations that is serving the rapidly growing Hispanic population in the United States. This partnership will expand the reach of the Immigrant … Read more
Nielsen released new data showcasing a milestone among U.S. Hispanic audiences. Hispanic adults’ total time spent on streamed content surpassed 50% (50.7%) in July 2023, which is 13% higher than the general population at 37.7%. Spanish-language dominant viewers continue to turn to broadcast channels, at just under 30%. In a new report, Hispanic Audience in … Read more
