Article placement: Top News

How do you feel when companies send you direct marketing materials in Spanish without checking if that’s your preferred language first?

By Maria Lucia Parra- I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. Many companies are incorporating Spanish-language marketing into their strategies to better connect with Hispanic audiences. However, while this can foster a sense of inclusion, it … Read more

Exploring the Growing Influence of the Hispanic Market in the U.S. [REPORT]

By Mario X. Carrasco The U.S. Hispanic market has evolved into one of the most significant and dynamic consumer segments for American businesses. With over 63.5 million Hispanics comprising 19.1% of the U.S. population, the demographic is both large and influential. Beyond sheer numbers, the unique cultural values, preferences, and trends within this group offer … Read more

TelevisaUnivision to release “Hispanic Communities: Powering a New American Economy” Series

WorkingNation and TelevisaUnivision to drive awareness of the systemic barriers faced by the country’s Latino workforce, such as disparities in education, wage gaps, and discrimination. The new five-part documentary series, Hispanic Communities: Powering a New American Economy, co-produced by WorkingNation and Foton Pictures, highlights stories of resilience and success within Hispanic and Latino communities, showcasing … Read more

Your Agency Is Built on Your Actions, Not Your Appearance

By Rachel Brandt We recently took a giant leap into the unknown, leaving stable jobs to nurture the seed of an idea. We wanted to create a new kind of creative shop, one that was female-founded (only one percent of agencies are!), designed to meet the needs of a new digital reality (faster speed, higher … Read more

DOUBLE WIN for Lopez Negerete Communications & Hyundai at the ARF David Ogilvy Awards

Lopez Negrete Communications was honored with a Silver Award and a Bronze Award in the Multicultural and Automotive categories at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards for its “Viejos Cuentos” (“Cautionary Tales”) all-electric IONIQ campaign, created for client and partner Hyundai USA. “The ‘Cautionary Tales’ Hispanic campaign was key in establishing the … Read more

SeeHer Releases Its First-Ever Campaign: “She Matters: Bottom Line”

The Association of National Advertisers’ SeeHer, the global movement dedicated to ensuring accurate representation of all women and girls in media, marketing, advertising, and entertainment, today released its first campaign highlighting the economic spending power of women and girls and how they are a growth multiplier for brands. Created in partnership with creative advertising agency … Read more

The Importance of Community Initiatives That Elevate Latino Impact: McDonald’s NY Metro Owner’s Association Launches Premios Héroes

It’s always inspiring to see corporate leaders recognize the unsung heroes who are driving change in our communities. This week, the McDonald’s NY Metro Owner’s Association launched Premios Héroes (Heroes Awards), an initiative designed to spotlight individuals making a significant impact on the educational development and future of Hispanic youth. The event, conceived and executed … Read more

TV Advertising Requires the Right Mix of Linear and Connected TV

By Chuck Kapelke The marketing team at Ford Motor Co. came to a fork in the road. Last April, the automotive brand was about to roll out a new ad campaign called “Freedom of Choice,” spotlighting Ford’s range of gas, hybrid, and electric cars. The company had two choices when it came time to decide … Read more

Mid-Year Consumer Outlook: Guide to 2025 Reveals Catalysts to Change in Key Verticals Across Industries

NielsenIQ has released its much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study found consumers remain determined and resilient despite the uncertainty, providing a strategic roadmap for retailers looking to win over consumers over the next 12–18 months and beyond. The report anticipates that global consumers will spend … Read more

Developing a Sales Mindset

By Tim Hoskins , Brett Townsend One group that we, as an industry, have had problems with over the years is sales. We have heard sales staff say that insights do “fluff,” “touchy-feely,” and “numbers” that don’t help them sell anything. Salespeople don’t mess around. If you aren’t helping them sell, then you aren’t helping … Read more

Governor Newsom Signs Major Legislation to Bolster Ethnic and Community Media Through the State’s Advertising Power

In a decisive move to strengthen ethnic and community media, Governor Gavin Newsom signed AB 1511 – authored by Assemblymember Miguel Santiago (D-Los Angeles) – into law, mandating that state agencies develop plans to increase their advertising spending in media outlets serving California’s diverse populations. The law requires agencies to annually report on their progress … Read more

Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media [PODCAST]

The way we consume media has completely changed. Today, marketers need to be savvy in their understanding of how different audiences behave and what they are interested in. One area seeing significant growth is music and video content, particularly through mobile and connected TV platforms. For brands, leveraging these platforms to engage with underrepresented communities … Read more

NBCUniversal Telemundo Enterprises names Joaquin Duro EVP of Sports

NBCUniversal Telemundo Enterprises announced Joaquin Duro was named Executive Vice President of Sports, reporting directly to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. Duro succeeds Eli Velazquez, who is leaving the company at the end of the month. An accomplished media executive with extensive experience in sports and digital media, Duro will lead Telemundo Deportes, the … Read more

Hispanics are evolving and changing…my thoughts

By Xavier Mantilla – Ex Ogilvy/WPP, Starcom/Publicis, UM/IPG, OMG Building growth for brands using creativity and technology in the US, Latin American and Hispanic market place. Connecting people and ideas!! Having read Maria Lucia Parra’s article on HispanicAd (https://hispanicad.com/news/moving-beyond-acculturation-how-marketers-are-embracing-cultural-fluidity-in-hispanic-audiences/) it strikes me that more people in our industry are trying to “tapar el sol con … Read more

Entravision release Week 2 Results from the 2024 National Latino Tracking Poll [REPORT]

Entravision, in collaboration with AltaMed Health Services and BSP Research, has released the second set of results from the 2024 National Latino Tracking Poll, continuing to offer real-time insights into the evolving priorities of Latino voters as the November election approaches. The second week’s results shed more light on voter concerns around economic stability, healthcare … Read more

Albert Rodríguez Inks MediaCo C-Suite Deal

By Cameron Coats A filing with the SEC now reveals the new executive position for former Spanish Broadcasting System executive Albert Rodriguez: Chief Revenue Officer of MediaCo.   In addition to his CRO role, Rodriguez will also serve as President of MediaCo Audio. The new position was disclosed in a Compensatory Arrangement notice filing dated … Read more

Drip Across America

The Drip is in the Details, NFL Shop is looking to highlight “main character energy” – the energy we all get when we wear clothes that makes us feel like we’re bringing our best. The campaign does this by diving further into the details of not only the style, but the fans sporting the merch! … Read more

About 3 Million People in Same-Sex Couple Households

Despite coupled households making up a decreasing share of U.S. households in recent decades, they still made up the majority: approximately 215 million people were living in coupled households in 2020, roughly 67% of the household population of 323 million. Coupled households are those in which the householder has a spouse or cohabiting partner living … Read more

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