Article placement: Top News

d expósito & Partners Wins HPRA National ¡BRAVO! Award for Nielsen: Advancing Inclusivity and Representation in Media

d expósito & Partners and its public relations practice, Resonant, proudly announce their recognition at the 2024 HPRA National ¡BRAVO! Awards, winning in the B2B category for exceptional work with Nielsen in promoting inclusivity and representation in media. The agency’s strategic efforts amplified Nielsen’s inclusive representation reports, known as their Diverse Intelligence Series (DIS), which … Read more

Michelle Cobas joins MEL as Managing Director, Chief Growth Officer

MEL, a culture-forward creative collective, announced that Michelle Cobas has joined in the role of Managing Director, Chief Growth Officer. Cobas is reuniting with Luis Miguel Messianu, Founder, CCO, and President of the boutique cultural shop. Messianu and Cobas previously worked together at Alma DDB, where she served as VP of Business Development and Agency … Read more

Live Broadcast of Miss Universo on Telemundo Breaks Delivery Record

Telemundo ’s live coast-to-coast broadcast of the 73rd Miss Universe pageant set a new record for the network last Saturday, delivering 243 million engagements across television, digital, Peacock and social platforms and breaking its own record as Telemundo’s most engaging entertainment event ever, nearly doubling (+96%) the total engagement delivered by the 72nd edition in … Read more

Marketing is dead. Advertising is deader. Long live growth hacking? Part 2

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com Part 1 of this article published on HIipanicAd,CLICK HERE As we discussed last week, many growth hacking schemes are based on some sort of referral incentive: reward existing users for reeling in friends and family. In other words: allocating a company’s marketing budget to ¿bribe? acquisition through … Read more

Canela.TV celebrates the Holidays with ‘Fiestas En Familia’ and the Best of 2024

Canela Media celebrates the holidays with, ‘Fiestas En Familia.’ This celebration, available on the free streaming platform Canela.TV beginning in December, features a diverse selection of holiday movies, series, and specials for viewers of all ages. The offerings also include ‘El Espíritu de la Navidad,’ a selection of uplifting stories and faith-based content and Canela.TV’s … Read more

ANA unveils winner son 2024 Multicultural Excellence Awards

The Association of National Advertisers (ANA) announced the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honor. Doritos, in partnership with Goodby Silverstein & Partners, won the Best in Show award for its standout campaign “Dina & Mita.” The awards gala, held during the ANA … Read more

Telemundo to produce adaptation of “VELVET”, set to debut in 2025

Telemundo announced it has acquired the adaptation rights to “Velvet,” the acclaimed Atresmedia’s Spanish drama that captivated audiences worldwide and became a global phenomenon. This modern adaptation is set to premiere in 2025 and will be the next major production to take place at Telemundo Center’s state-of-the-art facilities in Miami. “We are thrilled to bring … Read more

Overwhelming Consumer Support for Inclusive & Diversity Initiatives

More than 8 in 10 consumers are comfortable or neutral on inclusive marketing practices, according to a new study. In fact, more than half of consumers (56%) would support or strongly support a brand that creates ads representing all groups. In comparison, only 10% (all others were neutral) would not support a brand that creates … Read more

Influyente launches Marketing Agency for Multicultural Audiences

Catalyzed by strong market demand, Refuel Agency spins off new multicultural agency, driven by AI insights and a network of multicultural influencers. To meet growing demand for multicultural marketing expertise, Refuel Agency has launched Influyente, a new agency specializing in precision-targeted campaigns that authentically engage diverse consumer segments. Backed by the 35+ years of experience … Read more

POLAR Premium Beer enters US Market.

Empresas Polar, a Venezuelan food and beverage company, has officially launched its new Polar Premium Beer in the United States. Brewed at its plant in Auburndale, Florida, Polar Premium Beer captivates with its unique flavor and exceptional quality. “We were born in Venezuela as a brewery in 1941, and brewing runs through our veins. It … Read more

America’s News Influencers [REPORT]

In the heat of the 2024 election, news influencers seemed to be everywhere. Both Republicans and Democrats credentialed content creators to cover their conventions – and encouraged influencers to share their political messages. Influencers also interviewed the candidates and held fundraisers for them. What is a news influencer? In this study, we use the term … Read more

20 Ideas for marketers & agencies

By Steve Boehler Can you imagine working daily with the smartest, most successful CEOs, CMOs, and marketers? Or interacting daily with the very best agencies in the world – of all sizes and shapes – and across all disciplines (creative, media, PR, digital, etc.). That’s my job and I love it. I’ve learned a lot, … Read more

Edison Research’s Q3 2024 “Share Of Ear” Reveals AM/FM Radio is The Dominant Ad-Supported Audio Platform Across All Demographics; Plus Podcasts Hit Major Milestone Among Hispanics

By Pierre Bouvard For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Each report is based on a four-quarter rolling average. The most … Read more

Casanova//McCann named “Best US Independent Agency”

Last week, El Ojo de Iberoamérica named Casanova//McCann the Best U.S. Independent Agency for 2024. And on Friday at the Ad Color Awards, Casanova also received 2024 Best Campaign of the Year for its work in partnership with McCann for U.S.Bank. The work recognized is “Translators” a documentary developed to celebrate the role of immigrant … Read more

Bettina Garibaldi named Chief Marketing & Communications Officer (CMCO) for the FIFA World Cup 2026 New York New Jersey Host Committee.

Effective November 1, 2024 Ms Garibaldi will be overseeiong all aspects of marketing and communications to promote the FIFA World Cup 2026™ and related events in New York and New Jersey and build out the team to execute these activities. The role includes marketing strategy, brand management, licensing, fan engagement, advertising, promotion, collaborations, stakeholder relations, … Read more

National Healthcare Marketing’s “Purpose-led Campaign of the Year/Gold Award” goes to  d expósito & Partners

In a win reflecting strong reception and successful results among the broader audience in today’s America, and competing with specialized global, national and regional ad agencies, d expósito & Partners walked away with a coveted and unexpected English-language honor, the “Purpose-led Campaign of the Year/Gold Award,” at this year’s Healthcare Marketing/Impact Awards, co-sponsored by Ad … Read more

“Driving Growth & Representation: A Conversation with Santiago Negre, Chair of the McDonald’s Hispanic Owner-Operators Association”

Last month we featured an Immigrant Archive Project tribute video to the McDonald’s Hispanic Owner-Operators Association (MHOA), celebrating their outstanding leadership and contributions to the U.S. Hispanic market. Inspired by this video, we decided to follow up with a Q&A with Santiago Negre, the association’s Board Chair. About the MHOA: The McDonald’s Hispanic Owner-Operators Association … Read more

Skip to content